Entries by Helen Nicholls

BLOG: New technologies have not been applied to tackle the racism epidemic in sport, but have the potential to make big impact

how can technology be used to drive positive change? By using technology to develop relationships with fanbases, sports organisations can hold themselves to higher standards of inclusivity and try to effect positive behavioural change amongst their devoted supporters. Technology could also help surface and deter the problems by making the process of reporting incidents far easier and perhaps more significantly, enable the ability to pinpoint and deal with the problem more efficiently and effectively. 

BLOG: Will the Pandemic accelerate the growth in larger sports clubs and leagues at the expense of the smaller ones?

I have read with interest various interpretations of how the Covid Pandemic will impact the sports industry. The general consensus is that it will accelerate the already rapid changes taking place as a result of consumption driven by the smartphone and the rise of web 2.0 which will, in turn, accelerate the gaps between rich and poor, affirming a new world order. However, I am not sure we will see the acceleration that has been suggested and in fact, it is possible that the pandemic will shake things up and take things in a different direction, as opposed to increasing the momentum behind the evolution of sports consumption we’ve seen over the past few years…

BLOG: How rights holders are managing to enhance & maintain digital engagement during the COVID-19 crisis

In this paper, we look at how InCrowd clients are successfully navigating a situation that no one was fully prepared for, implementing new strategies and uses for their digital engagement tools whilst battling major digital media outlets to maintain fans’ attention. In addition, we gather valuable insight from sports marketing experts on what we can expect for sports on “the other side” and present InCrowd’s four-step approach for rights holders in order to create their own positive outcome to the COVID-19 crisis and placing them in better stead for when sport makes its triumphant return.

BLOG: InCrowd Recommends – The Round-Up

Whilst there are bigger concerns for the world to deal with than the lack of sport, the COVID-19 crisis is of course unique. In other periods of crisis, from recessions to terrorism, sport has often provided comfort for people and generated positivity from the dire reality, and here we without our usual go-to pick me up in this time of crisis. So what do we do now?

BLOG: A World Without Sport – Part 1

Whilst there are bigger concerns for the world to deal with than the lack of sport, the COVID-19 crisis is of course unique. In other periods of crisis, from recessions to terrorism, sport has often provided comfort for people and generated positivity from the dire reality, and here we without our usual go-to pick me up in this time of crisis. So what do we do now?

NEWS: Hampshire Cricket Claim Two Prestigious Prizes at ECB Business Of Cricket Awards

The first of its type in English county cricket, the App was designed to bring Hampshire supporters closer to the action and provide those in attendance at the Ageas Bowl with an enhanced matchday experience. The App – already downloaded by more than 17,000 fans – has seen significant engagement with more than 2,300,000 minutes spent on the App and over 1,500,000 page views clocked up in six months.

Hampshire Cricket Launch Brand New App

The app, free for fans to download and available across both iOS and Android devices, will create a unique matchday experience for all spectators whilst further improving the engagement of cricket fans both inside and outside the Ageas Bowl.