Entries by Helen Nicholls

Fijian Drua partner with InCrowd Sports

The Fijian Drua, the newest franchise in Super Rugby Pacific have appointed InCrowd Sports to lead its fan and digital strategy, starting with the launch of a new website – drua.rugby.  The Fijian Drua, who will be playing home fixtures across Fiji and Australia in their first season, have been established to deliver a sustainable […]

Interview: Dan Lipman – “Changing the industry…”

Chief Commercial Officer, Dan Lipman, talks to iSportConnect’s Ben Page about how InCrowd is helping sports clients to utilise data to drive change across their digital ecosystem and maximise ROI. They discuss the impact of data powered personalisation and innovative new technology that is enabling rights holders to transform how they connect and communicate with […]

New Ulster Rugby website goes live

The new Ulster Rugby website is live! We are delighted to announce that the new Ulster Rugby website is live! A great team to work with, this is a club with huge aspirations for their digital platforms and the delivery of incredible experiences for their fans. The launch of the website is the next big […]

RLWC2021 takeover for Our League

The Rugby Football League, Rugby League World Cup (RLWC2021) and InCrowd and are thrilled to announce that RLWC2021 will stage a takeover of the Our League app this autumn. The takeover will begin this month with regular Rugby League World Cup news being served to fans within Our League, as the final countdown to the […]

BLOG: Gamification Series #3 – Achieving daily engagement with digital products

Drive frequent daily usage of your digital product or platform through gamification techniques. Achieve daily usage among your user-base, keeping users engaged at all times to help reach the frequency of use and traffic which you desire. Part 3 in a series of articles covering the benefits and usages of gamification to help build a successful digital product.

BLOG: Gamification Series #2 – Driving Retention to Meet Business Objectives

In the previous blog we reviewed how gamification techniques could be applied to our digital products. From now on, we’re going to look at specific example case studies of techniques used across a variety of industries in the digital space and delve into the reasonings and outcomes of using them. We’ll also look at applying these techniques to users of apps and websites in a sports contexts to create great digital experiences for fans. In this blog, #2 in the series, we will be taking a closer look at a gamification technique which will enhance fans’ digital experiences whilst delivering on targeted business objectives.