Entries by Helen Nicholls

InCrowd & The RFL celebrate a momentous first year for Our League

Just over a year ago, The Rugby Football League (RFL) launched their membership platform Our League in partnership with InCrowd. The RFL had approached InCrowd to realise their ambitions to build a world leading membership platform for spectators, viewers and participants of rugby league.
Plans for a membership website and mobile app included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help improve the fan experience and drive return on investment for The RFL. All parties were full of expectation, but no one could have imagined the success delivered by Our League……..

£20,000 jackpot prize within reach for one OurLeague Predictor player

The UK rugby league season is reaching fever pitch for fans with the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards all fast approaching as well as a three-match Autumn International series against New Zealand and a pre-series game against France. One fan who […]

InCrowd and the RFL take fan engagement to the next level with interactive video polls

InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls have been a popular part of the OurLeague platform since March 2018, with the effective […]

Data segmentation & planning – achieve your goals

Everyone is talking a good game about data. Single customer views, segmentation, ROI, buzzword after buzzword. Most rights holders and brands know what they want to achieve in this space, but the reality is that the majority are not really set-up to deliver their ambition. I’ve witnessed this time and time again when I hear very forward-thinking audience owners (rights holders, brands, media etc.) explaining what they are trying to achieve, before then going on to admit the struggles they have or simply not living up to their original story.

eSports – are you ready for a new era in sports advertising?

It is no secret that the world of eSports is growing rapidly year on year, with bigger tournaments and larger prize-pools attracting a worldwide audience of gaming enthusiasts. The International, arguably one of the largest eSports events on the calendar, has seen unprecedented, consistent growth since its inception 2011 with a prize pool of over […]

The roar of the crowd – a powerful fan engagement tool

When we look back at great moments in sporting history, the majority of what we read and hear of those moments is about the team or the individual athlete. However we rarely hear about what that moment meant to the crowd of fans. People don’t talk about the atmosphere in which that moment was created. […]