DILLY DILLY! Yes, you’ve probably heard it everywhere. It has rapidly gained traction as a celebratory phrase worth yelling at almost any social event. From a Saturday afternoon in the pub to the Augusta National Golf Club where “Dilly Dilly” was banned from being shouted by golf fans at the Masters this month. AB InBev’s […]
Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd. Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including […]
In my 10 years working in the sports industry I have been lucky enough to work on a variety of sports including football, motorsport, rugby union, tennis and cricket. One sport that had evaded me until last year was rugby league, a sport that I only had a passing knowledge of.
In 2017, InCrowd partnered with the Rugby Football League (RFL) in order to build, launch and deliver priceless experiences for fans in time for the 2017 Rugby League World Cup and the 2018 rugby league season. The Rugby Football League (RFL) approached InCrowd to realise their ambitions to build a world leading membership platform for […]
At InCrowd, we are constantly looking into how we can best utilise our data to understand fan behaviour, an activity that is beneficial to both us and the rights holders we work with. Recently, one particular topic has been on our mind…..
Leeds United FC are continuing their focus on fan engagement with the ongoing success of their official LUTV mobile app in partnership with InCrowd, available to download on the Apple Store and the Google Play Store.
InCrowd Cast have partnered with leading, global LED products & solutions provider Unilumin, providing the software to power and plan content for their extensive LED display at the Integrated Systems Europe 2018 Event in Amsterdam.
26.11.17. The weekend in question was a cracker – England, Wales, Ireland and Scotland all involved in Autumn Rugby Internationals, Southampton were at home to a struggling Everton side (I’m a long suffering Saints fan), and the Abu Dhabi Grand Prix was the icing on the cake.
I read a fascinating article recently by Michael Broughton titled ‘Sponsorship is burning’. It highlighted the recent growth in digital media, specifically programmatic advertising, and how this growth threatens the sponsorship share of advertiser’s budgets from which rightsholders have historically benefitted.
The InCrowd Prize for best overall Computer Science performance was this week presented to Justin Crow at the University of Sussex Graduation Ceremony. Dr Jon Rimmer, an InCrowd Director and Research Fellow at the University presented Justin with his award and prize for his achievements throughout his degree. “This is a really important event for […]
