Entries by Helen Nicholls

How to Increase Fan Engagement in Cricket

In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the men’s game should learn from Clare Connor’s brilliant initiative.

Club Together

How sports clubs can increase season ticket sales to 80% of sports fans by working together.