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Author Archive for: helen
Entries by Helen Nicholls
Making the most of a mobile moment
Advertising is a dynamic industry; that much is a fact. If you are in need to evidence, any number of sources will show you how budget spend has moved from area to area and how it is projected to continue to do so.
What 5G means for sport
Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions.
A few simple charity fundraising tricks for sports clubs
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do.
Mass Participation Sports Should use the Nectar Card Model to Increase Event Entries
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model.
Millennials can be Persuaded to Watch More Sport
Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million).