InCrowd & The RFL shortlisted for prestigious BT Sport Industry Award

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We are proud to announce that The Rugby Football League‘s Our League fan membership platform, built by InCrowd, has been shortlisted for the Fan or Community Engagement Award at the BT Sport Industry Awards 2019, hosted by Sport Industry Group.

The BT Sport Industry Awards 2019 recognise outstanding work delivered over the preceding calendar year. Winners of the BT Sport Industry Awards 2019 will be announced at the industry’s biggest night of the year on Thursday, April 25th at Battersea Evolution.

Alex Coulson, Managing Director of Sport Industry Group, said: “As the biggest commercial sport awards in the world, the BT Sport Industry Awards have always served as a fantastic barometer of the industry’s health and an indicator of emerging trends. This year’s shortlist provides yet more evidence of the highly resilient nature of sports, with clear signs that the industry has enjoyed a bumper year. What’s also clear is the ongoing transformation of the sports media landscape, whose impact we expect to see ripple further through the industry in years to come. It’s a powerhouse list that we will look forward to celebrating when the industry comes together on Thursday 25th April for what is the greatest annual commercial showcase in sport.”.”

“We have an amazing team here at InCrowd, and this is an incredibly proud moment,” says Aidan Cooney, CEO of InCrowd. “We are starting to make groundbreaking advances in the field of sports marketing using technology to help sports tell their story and enable fans and brands to be part of that story. It is fantastic when an outside body recognises this work and we are beyond honoured to be included on such a strong list of contenders. We are looking forward to celebrating with everyone in April.”

For more information, please visit www.sportindustry.biz/awards and follow @SportIndustry #BTSIA on social media.

 

 

About the BT Sport Industry Awards

The BT Sport Industry Awards are the largest commercial sports awards in the world. Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the industry’s night of the year celebrates the very best work from across the sector. The famous trophies are awarded on-stage in front of a sell-out crowd of 1,700 guests at the annual, star-studded showcase in London. 

 

About Sport Industry Group

Sport Industry Group supports business across the sport sector through a series of world-class events, including the BT Sport Industry Awards and Sport  Industry NextGen; leading editorial content via the Sport Industry Daily; and unparalleled networking opportunities, attended by senior, influential figures from across the British and international sporting landscape.

InCrowd recognised on ‘Agency Of The Year’ Shortlist

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On 30th January, the shortlists for the 2019 Yahoo Sports Technology Awards were revealed. InCrowd are proud to announce that we are amongst the five successful shortlisted agencies, whose work has been recognised in the Agency Of the Year category. This year, once again, sees fierce competition with entries representing 50 sports from 30 countries doing battle.

InCrowd are a data and technology led  fan marketing company, but first & foremost, we are sports fans. We understand the passion & dedication of supporters towards the clubs, leagues & players they love. Our vision is to lead the evolution of the fan experience through technology & insight, giving clients opportunities to deliver personalised & relevant content and create unique commercial opportunities, driving value for everyone. To meet the challenges of today’s sports marketing landscape, InCrowd assessed the structure of our business in regards to efficiency, conducted fan research projects & launched a host of new products & features with major rights holders across a range of sports, ultimately rewarded by our nomination in this year’s Yahoo Sports Technology Awards.

InCrowd’s highlights include:

  • The RFL’s Our League membership platform, building a community of over 90K members in its first year.
  • The Formula 1 Grand Prix app, a digital concierge service for fans, for every track.
  • The Sky Sports Road To Moscow predictor game for the 2018 World Cup, that generated 2.64m predictions.
  • A 309% usage increase for our InCrowd Cast in-stadia digital display management software.

Rebecca Hopkins, Sports Technology Awards Group CEO, said “We are in the sixth cycle of the Yahoo Sports Technology Awards and this year’s entries, once again, push the boundaries of innovation across the sector. The shortlist highlights frontrunners in every area and proves that these Awards highlight the industry’s technical progress like no other. Every successful brand should be proud to have made it this far given the high standard of competition.”

CEO of InCrowd Aidan Cooney says “Moments like this make me feel incredibly proud –  we feel that we have an amazing team and we are starting to make groundbreaking advances in the field of sports marketing using technology to help sports tell their story and enabling fans and brands to be part of that story and it is nice when an outside body recognises the steps we are taking. We are honoured to be included on such a strong list of contenders and look forward to celebrating with everyone at the ceremony”.

The 2019 ceremony will be hosted at the Roundhouse, London, on May 2nd, an experience enjoyed by leading industry figures, innovators and international athletes, who will be flying in from around the world for the event. InCrowd would like to congratulate our fellow nominees and look forward to the celebrations.

For more information about InCrowd, please contact enquiries@incrowdsports.com

More information about the Awards can be found at www.sportstechgroup.org

Editors Notes: The Yahoo Sports Technology Awards is the leading global celebration of technology-led innovation across the international sports sector. Held annually as a competition to highlight outstanding advances in the industry, the Awards is run by the Sports Technology Awards Group and judged by over 40 leading influencers from the world of sport. Six brands are shortlisted for every category, with one outright winner being awarded the YSTA Trophy in each. The Awards were first held in 2014, with Yahoo Sport taking headline sponsorship for the first time in 2018. The Awards attract hundreds of entries from more than 30 countries and 50 sports. The Group is also glad to be partnered with Ticketmaster Sport as Global Ticketing Partner, Charles Russell Speechlys as Global Legal Partner, and Betconstruct as Global Betting Partner.

QPR FC & Ticketmaster Sport deliver mobile ticketing first for UK sport

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  • QPR FC offers fans in-app mobile ticketing in partnership with Ticketmaster Sport.
  • First UK football club to integrate new mobile ticketing technology that allows tickets to be transferred between operating systems.
  • New technology features a host of anti-tout mechanisms.
  • Improves stadium security by giving the club the ability to identify anonymous fans.

In partnership with Ticketmaster Sport, Queens Park Rangers have become the first UK football club to integrate the only in-app mobile ticketing solution that allows secure ticket transfers across operating systems, by implementing newly developed and innovative mobile ticketing technology from fan engagement specialists, InCrowd.

Both matchday and season tickets have been available in the official QPR app to those who opted into the trial phase in September 2018 and are now available to all fans attending games at Loftus Road via a personal in-app ticket wallet. Available to QPR fans for the last five home games, 12% of fans are now using the new ticket wallet to enable stress-free access to Loftus Road on match days.

Individuals that purchase multiple tickets can also ‘share’ tickets with other supporters via the official QPR app; a much more efficient and secure process than exchanging physical tickets. To activate their tickets securely, recipients are asked to download the official QPR app and register their details providing the club with the data required to know exactly who is in the stadium, improving safety creating more direct connections between QPR and their fans. Perhaps most importantly, tickets can be transferred between mobile devices and between operating systems; believed to be a first for mobile ticketing in UK sport.

The QPR ticket wallet also features a range of anti-tout mechanisms all of which are highly configurable according to a client’s specific requirements. These mechanisms include hidden barcodes, device locking, screenshot prevention and several other features that provide a sense of security to not only the fans but to the integrity of the club.

The ticket wallet technology created by InCrowd enables fans to enjoy a seamless, stress-free and engaging journey from their front door to their seat in the stadium. The official QPR app also provides fans with a set of team and venue specific features and exclusive content. This delivers an unrivalled match day experience for the fan and provides QPR with the ability to connect the ticket holder to a previously anonymous device, significantly improving their marketable database.

David Scriven, Digital Content Manager at QPR says, “The QPR Ticket Wallet has helped simplify the matchday for fans at Loftus Road. Not only can fans now access the latest news at the push of a button they can also access the stadium with one. By working closely with Ticketmaster and implementing this advanced, fan first technology from InCrowd we’ve been able to deliver a unique product in an efficient manner with significant upsides to supporter experience and the businesses digital objectives.”

“Digital ticketing is the future. It’s easy for fans, provides venues and events with more ways to engage with them and increases security for all,” says Ian Sanders, Director of Ticketmaster Sport “This integration with InCrowd demonstrates the ability Ticketmaster Sport has to work with partners in exciting and innovative ways. It’s been great to work on this project and we’re looking forward to rolling this out to many more of our clients in the near future.”

To benefit from this one-of-a-kind ticketing service please contact enquiries@incrowdsports.com

About Ticketmaster Sport – Ticketmaster Sport, a division of Ticketmaster International, is the leading technology and services partner for UK & International sport, providing ticketing services, venue technology, project management and marketing reach to the biggest and most exciting sport brands around the world – www.ticketmastersport.com

InCrowd & The RFL celebrate a momentous first year for Our League

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  • 84,000 members, 32 live match streams and over 13,000 prizes won to date.
  • Successful integration of ticketing, rewards, live streaming, predictor games and polls.
  • Live broadcast integration with Sky Sports for Man Of The Match voting.
  • Community-wide match centre and player stats dashboards.
  • Big prize winners of signed merchandise, finals tickets and trips to Australia.

Just over a year ago, The Rugby Football League (RFL) launched their membership platform Our League in partnership with InCrowd. The RFL had approached InCrowd to realise their ambitions to build a world leading membership platform for spectators, viewers and participants of rugby league.

Plans for a membership website and mobile app included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help improve the fan experience and drive return on investment for The RFL. All parties were full of expectation, but no one could have imagined the success delivered by Our League. In a single year, some of Our League’s achievements include:

  • 32 live match streams.
  • An all-inclusive live match centre covering Betfred Super League to community leagues as well as a community player dashboard, sponsored by Dacia, showing statistics for the majority of rugby league players.
  • The introduction of a seamlessly linked ticketing and rewards scheme, along with in-stadia discounts.
  • Live broadcast integration with Sky Sports for Man of the Match voting via Our League platforms.
  • The launch of a round-by-round predictor game with a £20,000 grand prize.
  • Simultaneous launches of video polls that include the “Try or No Try” poll sponsored by Patient Claim Line and the “Flair Play of The Month”.

The success of these fan experience initiatives by InCrowd and The RFL has been driven by the eager participation of an enviably diverse rugby league fan base, devoted to a sport that delivers competitiveness, entertainment, passion and pride with down to earth, approachable players and coaching staff. In its first year, the Our League membership platform has welcomed 84,000 members, 65,000 of which have downloaded the Our League app which has achieved an 80% active app user rate. The regular Man of The Match vote and other polls boast over 300,000 engagements throughout the Betfred Super League season, with the Betfred Man of the Match polls over a 10 minute period averaging 3,500 votes, and other polls returning an average of 2,200 votes.

Active participation is also driven by the exceptional prizes on offer to Our League members playing the round-by-round predictor. Just this year, we have seen over 13,000 fans win prizes including signed England shirts and rugby balls, hospitality tickets to the 2018 Ladbrokes Challenge Cup Final and Betfred Super League Grand Final and tickets to see the England vs New Zealand internationals. Four predictor players came within four correct predictions of the £20,000 grand prize. Other Our League big prize winners included:

  • 10 winners of “super fan passes” – two tickets to all major rugby league events throughout the season.
  • Two Betfred Super League 2019 season ticket winners for the club of their choice.
  • The 50,000th Our League member and lifelong St Helens fan Derek Hewitt won two VIP tickets to the 2018 Ladbrokes Challenge Cup Final at Wembley Stadium.
  • Predictor player Neil Cunliffe won an all-inclusive trip to Brisbane, Australia for two to watch England play in the 2017 Rugby League World Cup Final.

“The success of Our League has more than surpassed our expectations. Our active membership numbers are constantly increasing and we are smashing record after record in terms of users and participation. The team at InCrowd have really taken the time to understand our sport and our fans and continue to provide an exceptional service. We are excited about what we will achieve together in the 2019 season, delivering an even better experience for our unique and passionate fans”, Nichola Spencer, Membership Manager at the RFL

Darren Parsons, Marketing Account Manager at InCrowd stated that “it has been a pleasure working with The RFL in this inaugural Our League season, building the foundations of their membership platform for fans to enjoy for years to come. We have immense pride in what we have achieved with The RFL in just one year and we are looking forward to continuing this successful partnership in 2019.”

Maymask choose InCrowd Cast to power in-stadia digital display

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InCrowd are proud to announce that our ground-breaking digital LED display software, InCrowd Cast, is now operational at 11 rugby stadiums around the UK thanks to an exciting new relationship with Maymask, suppliers, installers and operators of LED Screens.

Cast allows Maymask to place live content directly in front of rugby fans, providing new methods of communication and unique sponsor activation opportunities. Cast also runs with zero downtime and zero lag time on hot key enabled, in-game interruptions – those moments when the usual display graphics are interrupted in real time to announce a particularly exciting point of play or moment in the game. This function gives the opportunity to build atmosphere and elevate the excitement for every fan. These interruptions also allow users to offer new and attractive opportunities for flexible brand activations as operators can now easily change or update graphics “in the moment” before or during a match.

When implementing Cast software, operators can now confidently trust a solution that offers:

  • Robust & stable functionality; Cast was created through operational testing. Each stage of development was trialled in-stadia to ensure stability and steadiness of every feature and function.
  • A dynamic mix of content; Maymask are able to engage fans with real-time interactions in the moments that really matter including final scores, live match statistics, live social media updates, betting odds and interactive gamification content.
  • Fast programming; Cast allows Maymask to create faster, easier multi-tier playlists for sponsor content, giving them the valuable time needed to deliver unique and unforgettable stadium experiences.
  • An easy-to-use system; Operational simplicity has been the leading requirement throughout the development of Cast. The software can be controlled by a single user without compromising on quality or complexity of output.
  • Seamless integration; Once installed, Cast will easily adapt to the individual parameters of each of the 11 stadiums. Cast allows Maymask to automatically assign, tile, scale and position video content to the user-defined regions of every LED perimeter board in every stadium.

Oliver Peters CEO of Maymask says “We believe InCrowd have a standout product in Cast when it comes to perimeter control and a distinct edge in developing fan interaction in stadiums. With many more ideas coming in the new season, it’s going to be great to see new technology and software combine to achieve new levels of fan engagement and brand activations”.

InCrowd Cast is the front runner when it comes to fast, reliable, single user display management solutions. For more information in InCrowd Cast, or to request a demo free of charge, please contact enquiries@incrowdsports.com.

£20,000 jackpot prize within reach for one OurLeague Predictor player

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The UK rugby league season is reaching fever pitch for fans with the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards all fast approaching as well as a three-match Autumn International series against New Zealand and a pre-series game against France.

One fan who will be paying even more attention to the Betfred Super League semi-finals than usual is Wigan Warriors fan Ian Darbyshire. Ian has been an OurLeague member since its launch in October 2017 and a regular player of the OurLeague predictor. His recent streak of 22 correct predictions, dating back to 17th August, makes him the best performing predictor player of the season. In fact, Ian is one of only five out of 30,000 players to reach a streak of 20 or above.

Ian’s impressive feat has already won him the September leaderboard prize of 4 hospitality tickets to the Betfred Super League Grand Final, in which he could see his side, Wigan Warriors, compete for the trophy if they make it past the semi-finals on Friday 5th October.

There is however a more significant personal prize within Ian’s reach; his active streak of 22 leaves him just 3 correct predictions away from winning OurLeague’s £20,000 Predictor jackpot prize. In order to win, Ian must correctly predict the outcome of St. Helens vs Warrington Wolves, Wigan Warriors vs Castleford Tigers, along with the first try scorer of the latter game. Keep a close eye on InCrowd’s Twitter and Instagram accounts as well as industry press for the outcome.

The InCrowd team would like to wish Ian luck, and in keeping with the Super League message for the Grand Final, encourage him to ‘Dare to Dream’.

OurLeague is the Rugby Football League’s membership platform powered by FanScore and developed in partnership with InCrowd. The platform provides exclusive content, live streaming, a host of member benefits and engaging interactive touch points for rugby league fans including polls, live Man of the Match voting and the season long predictor competition. To find out more, contact enquiries@incrowdsports.com

Nichola Spencer, Membership Manager at the Rugby Football League said, “Since its launch at the end of 2017, membership of OurLeague has increased massively and now has nearly 70,000 registrations. The OurLeague Predictor is a fantastic way for fans to engage with each game and win incredible prizes. We’d like to wish Ian the best of luck in his predictions tonight and tomorrow.”

InCrowd announced as an Agency Of The Year finalist in the Football Business Awards 2018

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We are proud to be have been shortlisted for the Football Business Awards 2018.

The Agency Of The Year Award recognises the overall commitment to and understanding of football and the judges were looking for creativity, insight and clearly defined & successful client outcomes. Operating since November 2015, InCrowd have had an exceptional third year of growth and opportunity.

The InCrowd fan engagement platform offers exciting new activation opportunities for brands. Sky Sports and Sky Bet partnered with InCrowd to develop a cross platform, interactive World Cup predictor game, Road To Moscow, powered by FanScore. The game generated 2.6million predictions between the end of the 2017/2018 regular season and the start of the World Cup. 

Sky Sports Road To Moscow

Using the platform, Birmingham City FC were able to integrate Foster’s as the official Man of the Match vote sponsor, using InCrowd’s push notification and digital voucher system to incentivise participation.

Also this year, InCrowd formed the first sports app supplier partnership in the UK with Ticketmaster allowing rights holders to present their fans with a revolutionary new ticketing solution, vastly improving their match day experience whilst capturing previously unattainable fan data. 

We launched official clubs apps for Premier League side Burnley FC and championship team Leeds United FC who placed a priority on live streaming, in line with their continued focus on fan engagement. InCrowd also launched the first multi-lingual UK official football club app with Cardiff City FC giving Cardiff direct access to their extended international audience.

InCrowd are also able to offer solutions for fan engagement within football stadiums, by building and launching digital display software InCrowd Cast, giving the rights holders the ability to showcase live content on  their LED perimeter boards. Notably, InCrowd partnered with LED perimeter board supplier, Stellavista to power their hardware within the American Express Community Stadium, home of Brighton & Hove Albion FC.

We would like to take this opportunity to congratulate InCrowd clients and award nominees Brighton & Hove Albion FC, Aston Villa FC, Derby Country FC, Cardiff and Huddersfield Town FC. We are proud to work with you as you continue to inspire and engage your fans.

InCrowd have their fingers firmly crossed for the evening of the 22nd November 2018 when the winners will be announced at City Central at the HAC, in London. Congratulations to our Agency Of The Year shortlist companions on their incredible work this year; we look forward to celebrating together in November. The full shortlists for the Football Business Awards 2018 can be found here.

To find out more about how we can work together, contact us now: enquries@incrowdsports.com

InCrowd and the RFL take fan engagement to the next level with interactive video polls

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InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan.

Polls have been a popular part of the OurLeague platform since March 2018, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live for various fixtures throughout the season. This new introduction of video polls takes the fan experience to the next level, giving fans the power to make personal choices based on real life game situations and referee decisions. A strategic system of app notifications, social updates and email communications ensure no fan misses the opportunity to cast their vote and have their say.

Perhaps most importantly, fans participating in the video polls are encouraged to do so behind an official FanScoreID from InCrowd, as opposed to a social login to verify and log their selections. Social may drive higher numbers but these are all anonymous to the rights holder. With this FanScore authentication, the RFL are able to learn more about their fans and can therefore serve them with relevant, personal content and activations based on past engagements.

“The live Man of The Match poll has generated incredible engagement numbers and we’re really pleased to be able to add yet another dimension to the fan experience for OurLeague members, whilst continuing to learn more about rugby league fans. The development of the video polls is an exciting prospect for us; we’re looking forward to working on new ideas with the InCrowd team.” – Nichola Spencer, Membership Manager, Rugby Football League.

The Try or No Try video poll went live in August, with Lewis Tierney’s 2016 try against Warrington during the Super 8s as the first video poll to take place. The poll received 1,438 votes over six days with a split decision of 51% Try to 49% No Try, giving a perfect edge-of-your-seat start to the video poll’s integration. The poll itself is a collaboration between the RFL and Patient Claim Line, who already sponsor the big screen video decisions in live Sky Sports games. The poll also ties in brilliantly with their tagline “know for sure” and their key message of “checking all the evidence before making a crucial decision”, making this video poll not only an exciting interactive feature for fans, but an effective and seamless activation for the RFL’s partner.

“The Try or No Try video poll is a perfect activation opportunity for us; the nature of the poll compliments our brand messaging and its really exciting to see such a close call on the first poll plus really encouraging participation numbers from the get-go.” – Alex Kenny, Marketing Director, Patient Claim Line

InCrowd are excited about the successful introduction and future of video polls as a key feature of the fan experience, for the RFL audience and across the sports industry.

Visit the Our League website here

Download the iOS app

Download the Android app

 

Sky Sports Road To Moscow

InCrowd partner with Sky Sports to create pre-tournament “Road To Moscow” world cup predictor game

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Sky Sports and InCrowd have developed an interactive world cup predictor game to run between the end of the domestic season and beginning of the world cup to drive pre-tournament excitement and anticipation levels.

http://www.skysports.com/roadtomoscow
App Store: https://itunes.apple.com/gb/app/sky-sports-road-to-moscow/id1380734568?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.bskyb.moscow

Super 6 is part of the match day experience for fans up and down the country and with the regular season finishing on Sunday, Sky Sports needed to maintain fan engagement for the build up to the world cup in June. The “Road To Moscow” Predictor will allow fans make predictions and compete in mini-leagues, as well as going up against the panelists from Sky Sports Soccer Saturday who are also participating in the game. The game will also be offering a £5,000 prize to the winner with the most correct predictions.

InCrowd’s John O’Connor says “The world cup is the biggest and most exciting sporting event on the planet. The Road to Moscow game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”

The game asks to fan to make predictions for the various stages of the month-long tournament, initially identifying the group winners and runners up, before selecting the victor in each game in the knock-out stages from the round of 16 through to the final. These predictions create a “Road To Moscow” wheel chart, unique to that fan, that can be shared via social media, extending the reach of the game and encouraging further participation from an even broader audience.

Fans will be able to download the app from the App Store and Google Play and will also have the opportunity to play via the Sky Sports and Sporting Life websites. SkyBet will be the advertising partner for the game and Sky Sports have also worked closely with their partner to incorporate promotion of “Road To Moscow” within the SkyBet app.

David Gibbs, Digital Director at Sky Sports says, “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”

InCrowd work with some of the biggest names in the sports industry. This includes Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit the website www.incrowdsports.com or contact now via enquiries@incrowdsports.com.

InCrowd appoint Dan Lipman as Business Director of FanScore

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Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd.

Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis Association and Tough Mudder.

Most recently Dan has been Commercial Director of Human Race where he was responsible for managing the marketing, digital and sponsor activation teams, as well as strategically advising the development of a new market-leading ticketing and CRM platform for parent company and organisers of Le Tour de France, Amaury Sport Organisation.

Dan will head-up the FanScore business division, which uses technology and data solutions to help some of the world’s leading sports audience owners, to better know, understand and monetise their audiences.

FanScore sits at the intersection where Brands, Media and Rights Holders meet, creating digital fan engagement tools and platforms that harness the 360 degree spend and attention of the sports fan and provide ROI focused digital sponsorship solutions.

Aidan Cooney, InCrowd’s co-founder and CEO stated “InCrowd have built a fantastic and profitable fan marketing platform and with Dan now coming aboard, we are going to progress our development for our clients in order to produce the most rewarding fan experience no matter where they are.”

Dan Lipman stated “I’ve witnessed first-hand how digital and social media has influenced the way in which brands look to activate to sports audiences, and the subsequent challenges this has created for Rights Holders in their ambitions to commercialise their assets.

I believe with our FanScore proposition we provide a genuine solution that will transform the ability for our partners to compete in a modern digital world. InCrowd have an unrivalled proposition and team to lead the way in revolutionising this space and I am delighted to have come on board to build on the great success the team have already achieved.”

InCrowd work with some of the biggest names in the sports industry including Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit their website www.incrowdsports.com or contact us now via enquiries@incrowdsports.com

About InCrowd:

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com