Leeds United FC focus on fan engagement with their official app built by InCrowd

Leeds United FC are continuing their focus on fan engagement with the ongoing success of their official LUTV mobile app in partnership with InCrowd, available to download on the Apple Store and the Google Play Store.

LUFC fans have access to a new two-way channel between themselves and and the club. The Official LUTV mobile app enables fans to engage with a host of different features no matter where they are.

Fan features include:

  • Full LUTV including highlights, interviews, features and more. Subscriptions are available to be purchased here.
  • Once logged in, UK subscribers will be able to access live audio commentary, while international users can watch the full match.
  • All the latest news & breaking news supported by the InCrowd push notification system.
  • A full 2017/18 campaign fixtures & results list.
  • Live league tables.
  • Official player & club Twitter account feeds .
  • Integrates official club social media accounts.
  • Access to ticket purchasing and merchandise.

“From a media perspective, providing content to our fans was one of our biggest challenges. However, this has been a smooth process as a result of the perfect cooperation between Leeds United FC and InCrowd.” Emanuele Montoneri, Head of Media at Leeds United FC.

What does this mean for the club?

The LUTV app currently holds a 4.5/5 rating across both the Apple and Google Play app stores. Furthermore, the app has over 170 five-star reviews. From the point of view of the club, Leeds United will now be able to:

  • Segment, target and send personalised messages to their fans using the powerful InCrowd push notification system.
  • Collect, grow and utilise rich behavioural and location based fan data.
  • Market new sponsorship inventory to existing and future commercial partners.
  • Showcase official club content on a much improved digital platform to fans around the world.

“We are extremely proud to be in partnership with one of the most prestigious football clubs in the UK. This new venture with LUFC means InCrowd now work with over 20 rights holders across four sports.’ Aidan Cooney, CEO of InCrowd.

Please check InCrowd’s and Leeds United’s Twitter feeds twitter.com/InCrowd_Sports and twitter.com/lufc for news of further updates to the official Leeds United app or get in touch via Enquiries@incrowdsports.com

About InCrowd

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com

 

Cardiff City FC launch first multi-lingual UK official football club app in China with InCrowd

Available to download on…

Apple – https://itunes.apple.com/gb/app/cardiff-city-fc/id1021992485?mt=8

Google Play – https://play.google.com/store/apps/details?id=uk.co.tribehive.fli.cardiff&hl=en_GB

The new, InCrowd built, Cardiff City FC app now enables fans to access official club content in Mandarin – the first of its kind for a UK football club in China.

Fans can also now access the official Cardiff City FC video sharing social media account Youku and microblogging social media platform, Weibo, from within the main menu of the app – another first for a UK football app in China.

These new integrations within the Cardiff City FC app now allow the club to build stronger and more tailored relationships to a new and vast addressable fan market as well as increasing their sponsorship opportunities and value in multiple territories.

Cardiff City FC Executive Director & CEO, Ken Choo, commented on the launch, saying: “The International Development project at Cardiff City FC continues to be something that’s very important to us. As such, we’re pleased with the new integration of Mandarin on our official app, allowing us to produce multi-lingual content on the platform for fans around the world.

“The development has seen InCrowd provide us with an official channel to communicate directly to followers in Mandarin, alongside our pre-existing social media platforms. We also currently have a number of coaches delivering football education to youngsters in Beijing, as we continue to spread the Bluebirds’ brand on various fronts.

“This latest development has been fully supported by Tan Sri Vincent Tan, and we wish him and his family a very happy and prosperous Chinese New Year.”

Aidan Cooney, co-founder and CEO of InCrowd commented that “the new multi-lingual ability for Cardiff City FC represents the continuing evolvement of InCrowd’s cutting edge fan engagement platform. We look forward to working with Cardiff City FC to capitalise on this new opportunity.”

The Cardiff City FC app has an average score of 4.7/5 on both the Apple and Google Play app stores with over 100 five star ratings.

More information on the launch of the new Bluebirds app can be found here https://www.cardiffcityfc.co.uk/news/2018/february/cardiff-city-fc-launch-first-multi-lingual-official-rights-holder-app-in-the-uk-with-incrowd/

For further enquiries on how multi-lingual official rights holder apps can help transform your fan engagement platform, please contact enquiries@incrowdsports.com.

Derby County FC launch the RamsTV official club app with InCrowd

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store.

The new official Rams app represents a new two-way channel allowing fans to form a deeper connection with the club that they love. Supporters will be able to access official club content throughout the week as well as on matchday no matter where they are such as…

  • Latest News:Fans can stay up to date with all the latest breaking news
  • RamsTV:With the Derby’s official video channel continuing to develop, supporters will be able to get access to all the latest features, match highlights, pre and post-match analysis and Matchday Live productions all in one place, whilst subscribers will have access to live audio in the UK and video overseas more easily when on the move. Subscriptions for RamsTV are available to purchase here.
  • Fixtures & Results:All fixtures, results and league tables will be available to keep track of the progress made throughout the season.
  • Social Media:Integrated official club and player Twitter accounts are accessible as well as links to all the club’s social media channels; including Facebook, Instagram and YouTube.

With the help of InCrowd’s push notification platform, fans will also be able to receive goal alerts and other key match events, the latest breaking news and offers from the club straight to their device. This hereby enables Derby with a new rich form of personal communications to their fanbase which opens new and rich commercial opportunities.

Derby County’s, Chief Revenue Officer, Brandon Furse has explained that ‘As a forward-thinking club, we are very proud to have extended our digital portfolio with the launch of the official Derby County FC app with InCrowd. By selecting InCrowd, we have recognised their industry leading development and commercial capabilities and we are looking forward to exploring the rich and new opportunities now available to us.’

Aidan Cooney, CEO of InCrowd stated that ‘It is an honour for InCrowd to be working with Derby County, a founding member of the EFL and one of the UK’s oldest and most important football clubs in the world. We are very proud to launch the official club app, which cements our position as the largest provider of official sports club apps in the UK today with more than 20 partnerships across football, rugby and cricket.’

InCrowd pairs with ICC again for the ICC Women’s Cricket World Cup 2017

After the success of the ICC FanScore Champions Trophy app, InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Women’s World Cup app.

The app, which is available to download on both iOS and Android will follow the same format as the ICC Champions Trophy version, allowing fans to play for their favourite nation through a series of cricket predictors and will run throughout the ICC Women’s World Cup, held in England and Wales from the 24th June to 23rd July.

ICC FanScore Women’s World Cup 2017 utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes. These include a bat, signed by all the captains, a signed Sachin Tendulkar cap plus plenty more.   

The app also allows users to vote for their Fans’ Player of the Match as well being able to predict on multiple events within a match such as: 

  •  Match Winner
  •  Number of Runs in 1st Innings
  •  Highest Run Scorer
  •  Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will continue to give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis throughout the competition.

Aidan Cooney, CEO of InCrowd said: “After the success of the FanScore app for the ICC Champions Trophy we’re delighted to once again be working with the ICC, this time on the Women’s World Cup. With the growth of the women’s game in recent times it is a great opportunity for us to help raise visibility and engagement within women’s sport as well as providing fans with an enhanced experience of what should be a hugely competitive tournament.”

ICC & InCrowd launch Official ICC FanScore Champions Trophy 2017 app

InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Champions Trophy app.

The app, which is available to download on both iOS and Android allows fans to play for their country through a series of cricket predictors and will run throughout the ICC Champions Trophy, held in England and Wales from 1-18 June.

ICC FanScore Champions Trophy utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes.

ICC FanScore Champions Trophy allows users to vote for their MRF Tyres Fans’ Player of the Match as well being able to predict on multiple events within a match such as:

  • Match Winner
  • Number of Runs in 1st Innings
  • Highest Run Scorer
  • Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis during the competition.

Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital at International Cricket Council said:

“On behalf of the ICC, I welcome InCrowd to the ICC Champions Trophy 2017. The Official ICC FanScore Champions Trophy app is a fantastic way to enable cricket fans across the globe to engage with the action on the pitch by predicting the outcomes of each match. It will be fascinating to see which nation’s fans emerge victorious come June 18th and which fan will be the overall ICC FanScore Champions Trophy winner.”

“The decision to work with InCrowd is testament to the innovative work they are doing in mobile fan engagement. The app provides a perfect companion for both the casual fan and the partisan supporter alike. May the best fans win!”

Aidan Cooney, CEO of InCrowd said: “It is a huge honour to be working with the ICC on such a prestigious tournament as the ICC Champions Trophy. We are excited at the prospect of giving cricket fans the world over the chance to participate in the action using the FanScore engagement platform. With so many people watching the tournament worldwide it is a great platform for FanScore to give the supporters something extra to look forward to during the competition.”

InCrowd receives double nomination in the 2017 Sport Business Awards

To follow on from our recent Sport Industry and Sport Technology Award nominations, InCrowd have received two separate nominations at the 2017 Sports Business Awards.

InCrowd’s in-stadia digital display software, TribeCast, has been shortlisted within the ‘Sports Innovation Award’ category and faces strong competition from British Rowing – Go Row Indoor, InCrowd – TribeCast, Jockey Club Services, Levy Restaurants UK, Runbritain Click Your Click, Table Tennis England and TASS (Talented Athlete Scholarship Scheme).

Additionally, the InCrowd official club app platform, represented through the official Aston Villa FC app, has been shortlisted in the ‘Best in Sports Media’ and faces competition from Dunsar Media, Football Whispers, iSportconnect, Liverpool Football Club, Olympic Channel and Sky Sports.

The full list of finalists can be found here.

We would also like to congratulate InCrowd clients and associates Cardiff City FC, Premiership Rugby, Brighton & Hove Albion FC and Onside Law.

InCrowd have their fingers firmly crossed for the Friday 2nd June when the winners will be announced during a lunchtime ceremony at the Brewery in London.

InCrowd shortlisted for Outstanding Start Up at the 2017 Sports Technology Awards

InCrowd are very pleased to announce that we have been shortlisted for the Outstanding Start Up at this year’s Sport Technology Awards. The full official shortlist for the awards can be found here http://www.sportstechnologyawards.com/the-shortlist/

Over 70 sports were represented and submissions were received from 30 countries and we are humbled to be placed in a category in which we face strong competition from Cogran Systems, Cryoaction Cryotherapy, Football Whispers, ForceDecks and Sports Performance Tracking.

This short listing marks a fantastic year for InCrowd in which we grew our football client roster to 12 clubs across the Premier League, the Championship and League 1. We also began working with major governing bodies including ECB, Premiership Rugby and RFL, hereby allowing us to work within a total of four separate sports.

We are crossing our fingers and we are looking forward to the awards on the 4th May.

 

InCrowd shortlisted for the BT Sport Industry 2017 Young Agency of the Year Award

The Official Shortlist for the 2017 BT Sport Industry Awards has been announced with InCrowd shortlisted for Young Agency of the Year in amongst 14 other categories recognising the very best activations, agencies, campaigns, events, governing bodies, innovations, platforms, programmes, rights holders, sponsorships and more.

InCrowd are facing some stiff competition in the form of Ball Street, Goat, MATTA, Red Lantern Digital Media and WeAreFearless. The full Official Shortlist can be seen here www.sportindustry.biz/Shortlist.

This short listing marks a fantastic year for InCrowd in which we grew our football client roster to 12 clubs across the Premier League, the Championship and League 1. We also began working with major governing bodies including ECB, Premiership Rugby and RFL, hereby allowing us to work within a total of four separate sports.

Nick Keller, chairman, Sport Industry Group, commented: “The tech revolution continues to march on and sport is benefiting from a proliferation of diverse new start ups, brands and organisations joining the business landscape, bringing with it a swathe of new businesses and talent who recognise that sport has a big part to play.

“This is represented across a number of categories in this year’s Shortlist, no more so than in our newest category, Young Agency of the Year. These young agencies prove there is depth and breadth to the industry, as they enter the landscape with bold new ideas and refreshing innovations.”

The Official Shortlist was selected through an extensive Steering Process -involving more than 60 key industry figures across two weeks of intensive judging, and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.

The industry’s most anticipated night of the year – taking place on 27th April – will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.

BT is the Headline Partner of the BT Sport Industry Awards, with Coutts, ESPN and EY as Official Partners.

Brentford FC launch official club app & FanScore with InCrowd

Download for iPhone – https://itunes.apple.com/gb/app/brentford-fc-official/id1172756708?mt=8

Download for Android – https://play.google.com/store/apps/details?id=com.incrowdsports.football.brentford&hl=en

  • Official club content always at the fans fingertips wherever they are
  • Rich new interactive sponsorship opportunities now open to club
  • New gamification platform Brentford FC FanScore also launched

Brentford FC fans now have a direct channel to their club wherever they are thanks to the release of their new official Brentford FC app. Fans will be able to access content throughout the week, on match day, at home as well as in a packed Griffin Park, thanks to the app’s unique and powerful connectivity software, TribeHive Connect.

Fans will be able to access and post to Twitter and check the in-game live match statistics wherever they are. Brentford’s progress throughout the season will be able to be seen, live, within the dynamic league table feature as well as all previous results and upcoming fixtures for the rest of the season. Tickets for upcoming fixtures and all club merchandise can now be purchased via the club shop and ticket sections within the app. 

For those not lucky enough to be at the game, live scores and audio commentary courtesy of Brentford PlayerHD (subscription required) will be available to keep fans up-to-date. Video highlights will be accessible for those fans who have missed the day’s events or for those that just want to relive the action.

Brentford FC FanScore is also available within the Brentford FC app. Whilst offering the club new, rich and interactive sponsorship opportunities, FanScore also allows fans to vote for their man of the match as well being able to predict on multiple events within a match such first goalscorer, the minute of the first goal, half-time and full-time results. Prizes will be awarded to the best performing fans on multiple occasions throughout the remainder of the 2016/17 season and beyond.

Brentford FC also now have the ability to understand their fans better than ever before, enabling them to create new strategies across all commercial functions. A new push notification system will give Brentford a new data-driven and highly targeted channel to communicate to their fans on a regular basis.

Kurt Pittman, Director of Marketing at Brentford FC stated “We have had a fantastic experience working with InCrowd, they proved they can not only deliver an innovative platform but adapt it to suit our needs. We believe this is the start of a very important partnership for Brentford FC as we strive to give our fans a connected experience wherever they are.”

Aidan Cooney, CEO at InCrowd commented that “We are very proud to be working with London’s local club. They have a fantastic fanbase and we are very pleased to offer them the best mobile platform on the market today”.

InCrowd attending the Fanalyse European Summit

InCrowd are looking forward to attending this Thursday’s (17th November) Fanalyse European Summit at the Principality Stadium in Cardiff. 

We will be demonstrating our official apps and how they can offer rights holders new communication channels to fans and exciting sponsorship opportunities for rights holders. We will also be holding a prize draw throughout the day on our new mobile 3D game, Handoff Challenge, with the top scorer standing to win a prize for their efforts.

The Fanalyse Euro Summit is a perfect opportunity for sports and venue based professionals with key topics within fan engagement and fan experience at the forefront of discussions with speakers, panelists and delegates.  

If you would like to get in touch with us to find out more about this event then please email enquiries@incrowdsports.com.