Data

Data


Data

Bridge offers a range of dashboards that will help you develop a deeper understanding of your fans and monitor ROI across your digital channels.

By aggregating all available customer, transactional and digital engagement data from first and third party sources to create a rich single customer view, our clients are able to access deep insight and easily leverage their data for marketing campaigns and activations.

Data is drawn from our data lake and displayed on a series of visually powerful and interactive dashboards in our DXP, Bridge, that help you develop a deeper understanding of your fans and monitor ROI across your digital channels. These customisable dashboards are designed to help you understand fan behaviour, trends and marketing results as well as the impact of different fan engagement activations, enabling you to easily share commercial, financial and marketing KPIs and results with your internal and external stakeholders and decision-makers.

Your data is accessible at high speeds, in some cases near real-time, in order to power sophisticated personalisation and marketing tools and your audiences are profiled into cohorts to make it easy to segment fans as per high-value behaviours.

First & Third Party Data


Benefit from a 360 degree data driven view of your investments with the aggregation of first and third party data sources on a single platform.



Data Dashboards


Build and share a full picture of engagement behaviour and ROI via a series of customised and interactive dashboards.



Single Sign On (SSO)


Authentication is central to driving fan insight and personalisation. InCrowd features are specifically developed to encourage fans to sign-in.



Single Customer View


The Single Customer View (SCV) uses advanced InCrowd digital technology to capture rich data from each individual fan, giving you the power to build personalised fan experiences across multiple channels.



Get in touch


We’d love to hear from you


Professional Services & Consultancy





InCrowd’s primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.



Content

Content


Content

Bridge’s headless content management system (CMS) allows you to easily create and adapt content for your channels. The benefits of a headless CMS include a fully native experience for the user, easy multi-channel personalisation and improved resilience and flexibility.

Designed and built for global sports brands, our flexible framework works alongside third party sports data feeds and includes live streaming integrations, creating a seamless content experience for fans.

Fixtures, Results, Scores & Tables


App – Web


Engage and retain the audience on your owned channels by creating a single source of information for fans.


Live Match Centres & Statistics


App – Web – Screen


Deliver a dynamic match centre that changes state as the match progresses from build-up, to in-play and through to post-match reaction.


News Articles


App – Web


Create engaging personalised articles with blended personalised media and marketing components.


Personalised Content


App – Web


Create highly personalised content and easily display to the segmented audiences created in Audience Builder.


Interactive Maps


App


Deliver a “game day” essential for attending fans whilst collecting valuable data on venue behaviour and location tracking for targeted communication and enhanced safety.


Get in touch


We’d love to hear from you


Professional Services & Consultancy



InCrowds primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.



Digital Asset Manager

Digital Asset Manager


Digital Asset Manager

Bridge’s digital asset manager (DAM) is a central resource on Bridge that houses all your required imagery for content publishing to websites, native apps and in-stadia screens using text, data and digital assets.

Images are tagged automatically using AI but tags can also be added, removed and searched by users within the media library. The DAM global library includes player headshots and crests from other teams.


Image


House all of your imagery in a central resource. Benefit from AI tagging, immediate crop and resizing tools and a global library available to all InCrowd clients.


Video


Ultilise video content to increase the duration of fan app and web sessions and drive engagement levels.


Audio


Use centrally stored audio clips and soundbites to drive dwell time and fan engagement.

Get in touch


We’d love to hear from you


Professional Services & Consultancy



InCrowds primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.



Messaging

Messaging


Messaging

Drawing from the data lake and SSO technology feeds, Bridge’s Audience Builder tool gives you the power to utilise multi-source, real time segmentation data to target your fans through a range of specific criteria including demographics, transactional and user behaviour, brand affinities and many more.

Send or display omni-channel messaging via personalised content and smart push notifications alongside live match alerts (via push) and traditional banner advertisements.

Personalised Content


App – Web


Segment and build your audiences ready for personalised content distribution across all relevant channels within Bridge, including direct messaging as well as app and web content.


Push Notifications


App – Web


Target fans on mobile and web and deliver the right message, at the right time, within a moment or with scheduled rich push notifications.


Live Game Alerts


App


Deliver auto-generated rich push notifications for specific match day events such as a goal, try or full-time score with Sports Notifer.


Traditional Banner Ads


App


Use well timed and creative banner advertising to boost marketing campaigns and achieve commercial targets .


Get in touch


We’d love to hear from you


Professional Services & Consultancy



InCrowd’s primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.



Fan Activations

Fan Activations


Fan Activations

Bridge’s fan activation and management tools allow you to drive greater engagement with new and existing fans through a variety of products. These include text or video polls, quizzes, contests, offers, games, questionnaires and forms with a number of new activations in development. This is a flexible and scalable solution that can be easily configured, providing a seamless experience for your fans. Combine these tools with our other advanced activation solutions to deepen your relationship with fans whilst growing your databases.

Combine these digital experience platform (DXP) tools with our other advanced activation modules to deepen your relationship with fans whilst growing your databases.

Polls


App – Web – Screen


Create highly sponsorable video and static polls in a matter of minutes or pre-schedule publication to ensure maximum engagement.


Predictors


App – Web


Drive user retention and database growth by implementing longer term activations like prize incentivised league and tournament predictors.


Fan Content


App – Web – Screen


Generate, measure, record and use fan-generated data and analytics to enhance your matchday experience for every fan using crowd favourites like the live decibel meter, live in-stadia fan video and live social feeds.


Rewards


App – Web