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Driving ROI by delivering great digital experiences, powered by real-time data
InCrowd believes that fans are a sports organisation’s greatest asset and that delivering great digital experiences is the most effective way to drive value.
With a powerful digital experience platform (DXP) and supporting services InCrowd helps leagues, clubs, federations and venues activate the full potential of their audience through data, app, web and in-stadia solutions.
Digital Fan Experiences
Digital Fan Experiences
The way we experience sport differs from one fan to the next – in order to maximise those experiences and drive value, rights holders must first identify and understand their fans and how they interact with them.
We have identified four key fan experiences
Follow
Followers represent your largest opportunity to scale. On paper the vast majority of your fans do not attend games, do not subscribe to memberships or other packages and do not watch on your channels.
Followers are dedicated beyond measure, but are consuming content elsewhere via official broadcasts or through global media giants and social media platforms.
Engage with your wider, unknown fan base and take ownership of your audience.
Link to: Fan Activations
Participation
Live opinion polls, player of the match voting, predictors and more.
Watch
Broadcasters and streaming partners use our solutions to give fans the opportunity to interact with programming (live or on demand), integrating mobile technology with broadcast graphics and social media to engage watchers and provide new, effective brand activations.
Engage your ‘at home’ audience and capture unreachable data by bridging the gaps between mobile, video and social.
Link to: Third Party Integrations
Live streaming
Benefit from InCrowd’s partnerships high profile streaming providers.
Subscribe
Subscriptions and memberships are the most effective ways to attract, recognise and reward your most avid fans.
Organisations use our solutions to build and manage their memberships and/or subscription platforms across packaging, acquisition, upgrades and churn as well as incentivising opt-ins for communication.
Our SSO, data and messaging services enable high retention of members and subscribers, increasing their marketing reach and ultimately driving revenue.
Use membership and subscription platforms to capture and retain fans.
Attend
Attending fans are typically the most committed. Event organisers, sports teams and venues use our solutions to sell more tickets, capture data on unknown fans in attendance, enhance the in-stadia experience and create more valuable sponsorship activations.
Fill the seats with engaged fans, drive stadium revenue and create new opportunities for brand partners.
Link to: Content
Venue & event services
Interactive maps, travel information, food & beverage services.
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