InCrowd has been the LED and Fan Engagement software provider to TLA Sport and their sporting partners across AFL, NRL, Rugby Union, Netball and Cricket in Australia since early 2019.
Number of TLA venues using InCrowd Cast Software
Individual events driven by TLA annually in Australia
The amount of LED that InCrowd Cast powers in Australia for TLA
Level the InCrowd decibel meter reached during the Netball Australia Bushfire Relief Match in Sydney. A jet engine at take-off is approximately 140dB
“InCrowd are a trusted partner in powering our LED displays in sports venues across Australia. The InCrowd Cast software is incredibly efficient in helping our team upload and manage content across multiple platforms, which is having a significant impact in reducing our costs and improving our revenue opportunities. Their ability to update software quickly and evolve with LED technology is a major benefit to TLA.”
With brand and fan requirements evolving fast, TLA had no way to deliver fan engagement campaigns that would bring the LED and stadium screens to life.
On the technical side, TLA operators would typically have to use an entirely different system for each screen at the stadium, causing operational frictions and inefficiency. In addition, the team at TLA were not satisfied with the time it took to create an LED display playlist ahead of event days. When they first approached InCrowd, playlist development took 2 days to complete which significantly restricted the amount of time they had to sell inventory to commercial partners.
TLA needed a solution that would significantly improve efficiency whilst delivering innovative and easy-to-implement fan activations for inside the stadium.
InCrowd updated all of TLA Sport’s LED systems with the industry-leading InCrowd Cast software, immediately solving all their challenges.
TLA are now able to power multiple screens all from one system and create an event playlist in just 1 hour, with edits to the playlist able to happen right up until the start of the event.
TLA have also started to utilise the software’s ability to ingest live data feeds to improve the fan experience at venue and offer new activations for partners. This could integrate a live vote, a social media feed or live statistics into the LED displays.
Throughout the Covid-19 Pandemic, InCrowd has worked closely with TLA to offer innovative solutions for ‘Behind Closed Doors’ events. This has included a Zoom integration that allows fans to attend a match virtually on the LED screens.
In Feb 2020, Netball Australia alongside their sponsor Origin Energy were looking to engage fans at the Bushfire relief charity match. Fans were able to interact with the screens in near real-time through the Decibel Meter functionality to create a memorable experience for all fans at the venue.
In 2022, InCrowd and TLA worked together to bring AFL sponsor Kennedy creatives to life. Using the Cast Interactive live statistics function, InCrowd Cast was able to display the live clock on the LEDs 5 minutes before the end of each quarter – something that AFL fans in venue typically cannot see. Importantly, it was also delivering Kennedy’s message, a watch retailer, in a new and innovative way.
“InCrowd’s progressive and supportive account management team ensures our operations and sales team have all the support required to hit our deliverables and KPI’s with our Clubs & Venues. We are moving into a really exciting period with InCrowd, as we collaborate on innovations such as virtual signage and live digital fan engagement, which is quickly becoming the future of sports media.”
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