Inventory Blocks are quick to deploy, customisable and multi-channel commercial assets designed to deliver personalised and engaging fan experiences.
Deliver customisable and engaging fan activations and content across app, web, in-stadia display and broadcast, in exchange for highly valuable behavioural data.
Generate direct fan interactions and create new activation opportunities for brand partners. With post-vote calls to actions and log-in incentives, polls are an engaging and effective tool for the capture of valuable first party data.
Keep fans engaged with a win/draw/lose predictor game. Earning points for consistency, users compete on a weekly or round-by-round basis and keep track of progress on a global leader board as well as personalised mini-leagues.
Built specifically for tournaments, the Brackets game allows users to select the progression of the tournament from group stages right through to the final, generating shareable graphics and calls to action compatible with social media, email and mobile messaging channels.
Deliver predictors with round-by-round questions and competitions, that deliver “sticky” games and high fan engagement when combined with unique reward mechanisms and money-can’t-buy prizes.
Data Capture (forms)
A versatile and brandable tool that can be used for data capture across simple Q&As or competitions. The Forms tool includes a number of “logic” options including yes or no options, drop down boxes, multi-select options, and short or long form answers.
Seamlessly integrated into any in-stadia video board system, measure and visualize real-time crowd noise levels, with extreme accuracy, via fully customizable graphics and interactive animations.
A round-by-round prediction game in which users select 5 athletes, winning a prize if all 5 athletes achieve certain achievements within their relevant sport. Throughout the season, players can collect points based on achievements of their selected athletes.
Provide real time updates on live matches, press conferences or other key events as they happen using multiple content types. Other key features include viewer count, custom styling and post scheduling.
Image and Video
Deliver hyper-targeted image and video content, managed by a single comprehensive CMS and integrated Digital Asset Manager hosted on the Digital Experience Platform and personalised via multiple layers of fan data; device data, behavioural and transactional data or first party data generated by integrated SSO solutions.
Player, team, season, match
Utilising live feeds from key sources, the Stats Blocks displays player, team, match and season statistics. InCrowd has integrated with more than ten leading stats providers including Opta, Oval Insights, Stats Perform and Sports Radar to allow users to deliver dynamic, in the moment sports content directly to fans.
Further engage in-stadia fans with live, sponsorable timers across digital platforms, LED and big screen for specific game moments including decision review systems (DRS) or quarter, half or game specific countdowns.
Dynamic betting feeds deliver live odds as standalone blocks or integrated with gamification features like polls and predictors. InCrowd’s audience segmentation tools ensure that only users of correct age are served betting content and activations.
Get in touch
We’d love to hear from you