Bridge offers a range of dashboards that will help you develop a deeper understanding of your fans and monitor ROI across your digital channels.
By aggregating all available customer, transactional and digital engagement data from first and third party sources to create a rich single customer view, our clients are able to access deep insight and easily leverage their data for marketing campaigns and activations.
Data is drawn from our data lake and displayed on a series of visually powerful and interactive dashboards in our DXP, Bridge, that help you develop a deeper understanding of your fans and monitor ROI across your digital channels. These customisable dashboards are designed to help you understand fan behaviour, trends and marketing results as well as the impact of different fan engagement activations, enabling you to easily share commercial, financial and marketing KPIs and results with your internal and external stakeholders and decision-makers.
Your data is accessible at high speeds, in some cases near real-time, in order to power sophisticated personalisation and marketing tools and your audiences are profiled into cohorts to make it easy to segment fans as per high-value behaviours.
First & Third Party Data
Benefit from a 360 degree data driven view of your investments with the aggregation of first and third party data sources on a single platform.
Build and share a full picture of engagement behaviour and ROI via a series of customised and interactive dashboards.
Single Sign On (SSO)
Authentication is central to driving fan insight and personalisation. InCrowd features are specifically developed to encourage fans to sign-in.
Single Customer View
The Single Customer View (SCV) uses advanced InCrowd digital technology to capture rich data from each individual fan, giving you the power to build personalised fan experiences across multiple channels.
Get in touch
We’d love to hear from you
Professional Services & Consultancy
InCrowd’s primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.