Details
- Location: Office/remote working hybrid role, typically 3 days in office per week – some travel to clients
- Contract type: Full time, 37.5 hours per week
- Salary: A competitive salary commensurate with your experience will be offered
- Direct Reports: Managing two members of the Digital and Data Services team.
Role
InCrowd is looking for a highly motivated and experienced Digital & Data Services Manager to join our team. The ideal candidate will be passionate about sports and possess a strong background in CRM and digital marketing strategy, analysis, and implementation.
As a Digital & Data Services Manager, you will be a key member of the Digital and Data Services Team, with close collaboration with the Account Management team. You will own the day-to-day responsibility for leading the planning and delivery of digital strategies that transform global sports organisations and identifying revenue growth opportunities for clients and deliver relevant recommendations for them to achieve success. This will be a chance to grow a key part of the business and your verve, dynamism and enthusiasm for working with leading sports organisations will be vital to setting new industry benchmarks in this sphere. You are a creative, organised thought leader with high levels of attention to detail and are looking to build your career with a fast growth organisation which is driving the digital transformation of sport. You will have the ability to manage internal and external stakeholders and deliver exceptional quality work in a fast paced environment with tight deadlines.
Key Responsibilities
- Develop and implement digital strategies for sports organisations based on thorough analysis and research.
Consult with clients to identify strategic and operational challenges and provide expert recommendations through workshops and data analysis.
- Analyse research and data to identify trends and opportunities for revenue growth, customer acquisition, and retention.
- Prepare client-facing reports and deliver presentations to senior management, effectively communicating key findings and recommendations.
- Contribute to business development efforts by responding to RFPs, writing proposals, and participating in competitive tender processes.
- Build and maintain relationships with key stakeholders in the sports industry, identifying opportunities and developing creative solutions to complex problems.
- Stay abreast of the latest digital trends and technologies, sharing insights with the team and clients.
- Collaborate with colleagues to align efforts with the company’s overall strategic goals.
Serve as an ambassador for InCrowd, maintaining a professional demeanor and representing the company’s values at all times.
- Line management responsibilities that include supporting the professional development of two Digital & Data Services executives.
Key Candidate Requirements:
Knowledge
- Proven track record for leading the planning and delivery of CRM and marketing campaigns or programmes against revenue and engagement KPIs.
- Experience in CRM technology and digital products and how to use it best to drive effective and efficient results.
- Proven experience devising and implementing data growth strategies (acquisition, retention, subscription upsell etc.).
- Experience in designing and implementing email automations and customer journeys to drive increases in engagement or revenue generation.
- Experience constructing and presenting easily-digestible reports on campaign activity, with recommendations on future enhancements for senior stakeholders.
- An understanding of database structures with proven experience using and manipulating data for targeted marketing campaigns.
- Excellent at data management and analysis with evidence of where you’ve turned insight into action.
- An understanding of GDPR and experience of adopting compliant processes to email marketing.
- Experience implementing digital projects that have driven change, preferably experience delivering digital transformations.
Technical Skills
- Consumer and digital marketing experience using a variety of digital and martech platforms and products to devise and implement digital marketing strategies.
- Skilled in database management and multi-level query building.
- Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook, (thorough knowledge of Excel an advantage.
Experience
- Proven experience in a CRM or digital marketing role, with agency experience preferable.
- Understand, and be able to demonstrate, the need for meticulous attention to detail.
- Strong analytical skills and the ability to interpret data to drive strategic decision-making.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely.
- Demonstrated ability to build and maintain relationships with clients and stakeholders.
- Strategic thinker with a passion for innovation and continuous learning.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Knowledge of the sports industry and familiarity with digital marketing trends and best practices.
- Self-motivated and comfortable taking the lead, as well as working in a team environment.
- Relevant educational and professional qualifications will be useful, but demonstrable practical success will be more important.
Working For InCrowd
InCrowd is a team of highly skilled individuals with a healthy, friendly, creative and relaxed environment. There are often sporting and team events you can join if you wish and the teams nurture and support each other – research groups, training and conference budgets are part of InCrowd’s culture.
InCrowd is an equal opportunity employer and value diversity. InCrowd does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age or disability status.
As an employer, InCrowd offers:
- Actively supporting development and training
- Company benefits, including cycle to work and discounted Sky , mobile phone and working equipment schemes
- Access to high profile sports events
- Support for additional training and education.
- Social events throughout the year both in person and online
- Opportunity for career progression in a fast-developing team.
- Hybrid work offering
Up for the challenge?
The recruitment process will focus primarily on your values and energy for the role. Send your CV and something that shows why you’re perfect the right person for the job! This can be anything; a supporting email, a video or perhaps a case study of previous work….. the team want to find out more about you. Please email everything to jobs@incrowdsports.com
