Experts in creating & commercialising high impact, high value digital fan experiences

Mobile Ticketing is a continued focus for the ICC to improve the spectator experience and understand our fans better. Working with InCrowd’s technology at the ICC World Test Championship Final at Lord’s made it possible to seamlessly connect different SSO and payment systems and successfully deliver digital ticketing within the dedicated ICC tournament App.

TicketCore has underpinned our ticketing strategy right from the start of The Hundred. The simplicity and flexibility of the ticket sharing journey has enabled us to significantly grow our known attendees and marketable database beyond just the initial purchaser, and the bulk transfer option is now a key part of our fulfilment approach. The integration with Okta's SSO has worked consistently well, and the two way integration with Secutix has made it easy for our box office teams to manage queries from one single source across all venues"

Being able to get your core team right is such an important thing. You’ve got to trust the people that are the experts in the field. Taking the advice we were given to start with the strategy for building a core infrastructure for data collection is something that I look back on and say, I’m glad we did that.

InCrowd’s expertise was a massive help throughout the 2025 season. They learned our tone of voice very quickly and turned the email channel into a genuine asset, proving just how valuable this partnership was. In Australia, their campaign management was key to helping us reach a packed stadium - I honestly don't know how we would have managed the sheer volume of activity and achieved the results without them.

InCrowd have been instrumental in transforming the understanding of our fan data, providing a combination of strategic direction as well as introducing us to technology that enables seamless segmentation and targeting of key audiences, allowing us to serve relevant content to our supporters driving higher engagement, and revenues

We have been working with InCrowd on multiple projects over the last year and we have found them to be knowledgeable, consistent, accurate and reliable. After successfully launching our digital membership product Inside Lord's, appointing InCrowd to build our new App was the logical step; they are fully aligned with our goals and we view them as a true partner rather than just a supplier.

InCrowd did brilliant work in organising the integrations and necessary development for syncing our Single Sign-on and Ticketing solutions with our data platform. Everything is working seamless, as expected; a top job for getting everything completed efficiently and in a short space of time.

Everything we do at Arsenal has the supporter at its heart. They are the key to our success, and guide our activity across the whole club. I’m delighted to work with InCrowd on introducing new technology and techniques that will help us deepen the connection we have with our supporters around the world, and how we can use that to better serve them.

InCrowd has transformed the way we pitch digital rights to potential sponsors. They have made it simple for us to use our data to sell in a more sophisticated way.

InCrowd are a fundamental part of PREM Rugby’s digital ecosystem, helping us understand our fans and improve experiences. We now have the ability to capitalise on our new, first party data to deliver personalised marketing campaigns that engage our fans across all channels, driving key revenue streams and offering partners a more sophisticated sponsorship proposition.

InCrowd has enabled us to take our digital transformation to the next level by focusing on fan personalisation, fan data, fan engagement & experience, while increasing our commercial inventory across our digital touchpoints.

InCrowd has been critical to the evolution of both our strategy, and operational delivery. People have always been central to our partnership, and InCrowd always bring a huge amount of energy and collaborative spirit to the work we do together.

It’s been a pleasure to work with a team who clearly care passionately about creating solid end-products.  I've been impressed by the team at InCrowd since our first meeting which feels like forever ago down in Brighton.  I look forward to working together again in future.

With steadily increasing traffic and transactions, the technology has held up under close scrutiny, and we are very happy with how the partnership with InCrowd is progressing across process, platform build and performance.

Through true collaboration, innovative thinking, a flexible & pragmatic attitude, alongside unparalleled support, we have achieved significant and encouraging results. It has been apparent from day 1 that InCrowd approach our relationship as a true partnership, and are committed to helping us solve business challenges and drive commercial growth.