Euroleague

EuroLeague Basketball

Growing a marketable database

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
Services
Euroleague
Photo credit: Euroleague Basketball
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Key Metrics

107%
YoY growth in contactable and marketable audience
721K
Total new EuroLeague ID / SSO users since 2022 launch
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Euroleague’s primary focus was to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.

Central to this was the sourcing, collation and utilisation of first party fan data, deploying the SSO solution across the website, app, streaming and fantasy, meaning all data points for Euroleague subscribers come into a central and actionable marketable database.

Objectives

  • Establish EuroLeague as pioneers of digital experiences and fan engagement
  • Increase global exposure and awareness, attracting new fans
  • Capture, analyse and understand new fan data and insights to drive growth
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Pioneers in fan experiences

We worked with EuroLeague to develop the must-have digital destination for basketball fans, with relentless fan engagement activations, innovating digital touchpoints and gamifying interactions with the global fanbase.

Featuring advanced, stats driven game centers and dynamic boxscore feeds, tailored content and video reels, the app also delivered a suite of Fan Engagement tools including polls, live blog  and preferential in-app messaging.

InCrowd has enabled us to take our digital transformation to the next level by focusing on fan personalisation, fan data, fan engagement & experience, while increasing our commercial inventory across our digital touchpoints.
Euroleague
Evan Planchon
Head Of Digital
Euroleague
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Elevating global reach

Together, we measure global reach by increased international  traffic to digital platforms, increased live-stream consumption and significant revenue and growth of global database, tracking geographic demographics.

Our collaborative, ongoing roadmap of innovation developments including translation of the app and website into 9 languages beyond English, continues to increase engagement and personalisation.

In addition, the ability to deliver territory specific broadcaster information and partnership activations based on fan location, supported team and preferences is a game-changer in connecting with such an international audience.

EuroLeague app screens by InCrowd
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Data-led decision making

With a tech provider sourced, tested and implemented by InCrowd, EuroLeague ID Single Sign On is deployed across digital platforms.

This single point of login improves the fan experience and user journey and has driven significant database growth in traditional demographic data, transactional data and most importantly behavioural data.

Personalisation is key to our philosophy of “experiences not advertising” when it comes to commercial opportunity through digital platforms, and armed with this data and supporting digital tools, EuroLeague have the ability to deliver relevant commercial content, limiting disruption but maximising conversion.

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Key Integrations

NFQ
Cortex
Dice
Massive Rocket
Sports Alliance
mParticle

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