InCrowd announces new Managing Director
Data

Data

Reach more of your fans and connect with them on a deeper level

Single sign-on account screen for SA20 by InCrowd
Why InCrowd?
We will help you build clear data strategies and implement the right technology to generate significant growth in your marketable database, driving personalisation and commercial ROI across your digital channels.
EuroLeague logo
107%
Year-on-year growth in contactable audience
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SA20 logo
164%
Year-on-year increase in marketable audience
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Premiership Rugby logo
75%
Year-on-year increase in new marketable audience
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Where can we help?

01

Discovery

A broad and meticulous audit & gap analysis of current capture methods and records and how you are utilising data across your digital ecosystem.
02

Strategy Part 1

Conversion of structured and applicable insights from discovery to create a data strategy hyper-focussed on your commercial and operational goals.
03

Strategy Part 2

Development of data collection & management principles, user journeys and definition of recommended data architecture to underpin delivery and ensure success.
04

Delivery

Build and management of a Data Warehouse, Customer Data Platform and CRM solutions driven by our in-house implementation experts.
05

Optimisation

As an extension of your digital marketing team, our experts will continue to advise and/or execute the data strategy across your owned & operated channels.
Data success stories
Digital Platforms
Data
Inventory

Collaborative digital transformation project

InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Collaborative digital transformation project
Content
Digital Platforms
Data
Inventory

Cross-channel, personalised experiences

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Cross-channel, personalised experiences
Data
Digital Platforms

Growing a marketable database

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Growing a marketable database
Digital Platforms
Data
Inventory

Cross-channel, personalised front-end experiences

Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Cross-channel, personalised front-end experiences
Content
Data

Growing a new audience for a new format

Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.
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Growing a new audience for a new format
Data
Digital Platforms

First-of-its-kind subscription platform

Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, with a focus on giving fans access to the iconic cricket ground like never before.
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First-of-its-kind subscription platform

FAQs

A sports data platform is a system that collects, stores, processes, and analyzes data from various sources (e.g. ticketing, retail, engagement and operational metrics) to provide actionable insights for teams, leagues, media, and sports organisations.
They provide a comprehensive view of fan behaviour, enabling teams, leagues, and sponsors to personalise fan experiences, improve marketing effectiveness, increase ticket and merchandise sales and enhance loyalty programs and fan retention, ultimately driving ROI.

We look to implement data platforms that are tailored to your specific goals and objectives, but generally, solid data platforms should source and collate the following, as examples:

  • Demographic Information: Age, gender, location
  • Behavioral Data: Purchase history, app usage, stadium attendance
  • Engagement Data: Social media interactions, content preferences
  • Transaction Data: Ticketing, merchandise, subscriptions

Data is gathered through various digital touchpoints, with sport uniquely offering several additional data sources, including:

  • Online and mobile platforms (team websites, apps)
  • Ticketing and point-of-sale systems
  • Social media and digital marketing
  • Loyalty programs and fan clubs
  • In-stadium technologies (Wi-Fi check-ins, kiosks, wearables)

Yes, we will only ever work with reputable platforms as well as having our in-house GDPR compliance team to ensure we are also working within the parameters of all privacy laws.

  • Increased Revenue: Optimised ticket pricing and upsell strategies
  • Better Fan Retention: Personalised experiences reduce churn
  • Stronger Sponsorships: Data-backed insights improve brand partnerships
  • Operational Efficiency: Automate and scale marketing and analytics