Why InCrowd?
Build clear data strategies
We help you simplify complex, multi-source fan environments to establish a single source of truth.
Implement the right technology
We help you build an infrastructure that supports a connected, secure, and future-proof digital ecosystem.
Drive marketable database growth
We help you implement capture tools to convert anonymous reach into known, opted-in fans.
Increase commercial ROI
We help you embed frictionless purchase journeys and unlock digital sponsorship inventory across all touchpoints.
Did you know?
Over 70% of organisations struggle with data quality and availability.
206%
Increase in opt-ins after consolidating systems in Single Fan View
83%
Uplift in marketable database from season 3 to season 4
20%
Increase in marketable database since 2024 website launch
Where can we help?
01
Discovery
A broad and meticulous audit & gap analysis of current capture methods and records and how you are utilising data across your digital ecosystem.
02
Strategy Part 1
Conversion of structured and applicable insights from discovery to create a data strategy hyper-focussed on your commercial and operational goals.
03
Strategy Part 2
Development of data collection & management principles, user journeys and definition of recommended data architecture to underpin delivery and ensure success.
04
Delivery
Build and management of a Data Warehouse, Customer Data Platform and CRM solutions driven by our in-house implementation experts.
05
Optimisation
As an extension of your digital marketing team, our experts will continue to advise and/or execute the data strategy across your owned & operated channels.
Data success stories
Data
Building a data-powered future for Saracens
Delivering robust and scalable data strategy and solutions, building the foundations for Saracens to more effectively leverage data, technology and insight to support commercial growth and maximise fan engagement.
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Data
Digital Platforms
Data-led audience initiatives & advanced content strategy
Delivering and optimising a data-led digital transformation strategy that unlocks future commercial opportunities and deepens fan relationships to ultimately increase sponsorship revenue via digital channels.
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Digital Platforms
Data
Inventory
Cross-channel, personalised front-end experiences
Appointed by The ECB in 2019 to help launch the new competition in 2020 (delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Digital Platforms
Marketing
Data
Cross-channel, personalised experiences
At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Digital Platforms
Data
Subscription platform and digital ticketing solution
Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, alongside a new digital ticketing app in 2024 for seamless ticket purchase and match-day entry and experiences.
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Other services
FAQs
What is a sports data platform?
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A sports data platform is a system that collects, stores, processes, and analyzes data from various sources (e.g. ticketing, retail, engagement and operational metrics) to provide actionable insights for teams, leagues, media, and sports organisations.
Why are data platforms important in sports?
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They provide a comprehensive view of fan behaviour, enabling teams, leagues, and sponsors to personalise fan experiences, improve marketing effectiveness, increase ticket and merchandise sales and enhance loyalty programs and fan retention, ultimately driving ROI.
What types of fan data are collected?
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We look to implement data platforms that are tailored to your specific goals and objectives, but generally, solid data platforms should source and collate the following, as examples:
- Demographic Information: Age, gender, location
- Behavioral Data: Purchase history, app usage, stadium attendance
- Engagement Data: Social media interactions, content preferences
- Transaction Data: Ticketing, merchandise, subscriptions
How is fan data collected?
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Data is gathered through various digital touchpoints, with sport uniquely offering several additional data sources, including:
- Online and mobile platforms (team websites, apps)
- Ticketing and point-of-sale systems
- Social media and digital marketing
- Loyalty programs and fan clubs
- In-stadium technologies (Wi-Fi check-ins, kiosks, wearables)
Are the fan data platforms we work with compliant with privacy laws?
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Yes, we will only ever work with reputable platforms as well as having our in-house GDPR compliance team to ensure we are also working within the parameters of all privacy laws.
How do sports organisations benefit from fan data platforms?
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- Increased Revenue: Optimised ticket pricing and upsell strategies
- Better Fan Retention: Personalised experiences reduce churn
- Stronger Sponsorships: Data-backed insights improve brand partnerships
- Operational Efficiency: Automate and scale marketing and analytics
