MCC selected InCrowd for their proven success in the creation of premium, commercially driven and experience-led websites and their expertise in the development of membership and subscription platforms across a range of ticketing, retail and OTT platforms.
The fully integrated Inside Lord’s platform offers a subscription service giving fans access to priority ticket windows, online and in-ground discounts, as well as year-round exclusive digital content including behind-the-scenes at the iconic ground.
We also facilitated the integration of several sport-specific and trusted products into the new website alongside existing technology, providing MCC with the tools required to meet and surpass their ambitions for Inside Lord’s.
These include a Content Management System and data-led Activation Tools from Cortex alongside seamless integrations with Positive Single Sign On, the Lord’s Cam and virtual tour provider Matterport.
InCrowd facilitated the integration of several sport-specific and trusted products into the new website alongside existing technology, providing MCC with the tools required to meet and surpass their ambitions for Inside Lord’s. These include a Content Management System and data-led Activation Tools from Cortex alongside seamless integrations with Positive Single Sign On, the Lord’s Cam and virtual tour provider Matterport.
With steadily increasing traffic and transactions, the technology has held up under close scrutiny, and we are very happy with how the partnership with InCrowd is progressing across process, platform build and performance.
