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Data

Building a data-powered future for Saracens

Delivering robust and scalable data strategy and solutions, building the foundations for Saracens to more effectively leverage data, technology and insight to support commercial growth and maximise fan engagement.
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Building a data-powered future for Saracens

Data-led audience initiatives & advanced content strategy

Delivering and optimising a data-led digital transformation strategy that unlocks future commercial opportunities and deepens fan relationships to ultimately increase sponsorship revenue via digital channels.
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Data-led audience initiatives & advanced content strategy

Building a high-return, targeted marketing engine

Working closely with the FIM World Supercross team to elevate its digital fan experience through a data-driven, personalised email marketing strategy.
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Building a high-return, targeted marketing engine

Growing a new audience for a new format

Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.
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Growing a new audience for a new format

Cross-channel, personalised front-end experiences

Appointed by The ECB in 2019 to help launch the new competition in 2020 (delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Cross-channel, personalised front-end experiences

Collaborative digital transformation project

InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Collaborative digital transformation project

Cross-channel, personalised experiences

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Cross-channel, personalised experiences

Subscription platform and digital ticketing solution

Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, alongside a new digital ticketing app in 2024 for seamless ticket purchase and match-day entry and experiences.
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Subscription platform and digital ticketing solution

Growing a marketable database

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Growing a marketable database

Boundary-breaking success in digital ticketing

Working with cricket powerhouses ICC, MCC, ECB and multiple third party providers to facilitate a seamless digital ticketing solution for The World Test Championship Final.
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Boundary-breaking success in digital ticketing