InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.

Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.