Struggling to keep fans engaged?
An efficient mobile app helps you provide seamless, engaging experiences for your fans. Without it, you’re stuck with:
- Fans disengaging without mobile-first experiences during and beyond matchday
- Fragmented services (tickets, content, streaming) leading to friction and drop-off
- Out-of-the-box apps that lack flexibility and fail to scale with your digital strategy
- Inadequate analytics and CRM integration that limit personalisation
- Missed sponsorship and activation opportunities on the most-used fan channel
- No centralised platform for real-time communication, loyalty, or engagement
Consumers spent 5.3 trillion hours inside mobile apps last year, averaging 3.6 hours daily per user.
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Did you know?
What we do
Fully custom app design and development
We build mobile apps from the ground up to reflect your brand’s identity, meet evolving fan expectations, and align with your commercial and engagement goals.Real-time content delivery
Keep fans connected with instant access to live matchday data, video highlights, team news, scores, and push notifications wherever they are.
Integrated fan tools
Create a feature-rich fan experience by integrating essential tools such as mobile ticket wallets, loyalty and rewards programs, in-app payments, and single sign-on (SSO).Personalised experiences
Leverage user data and behavioural insights to deliver customised content, targeted notifications, and personalised commerce journeys.
Third-party system integrations
We connect with key platforms like CRMs, ticketing systems, video services, player performance data, eCommerce platforms, and more for the best experience.Scalable, secure architecture
Your app is built to handle large surges in traffic, such as matchdays and transfer deadlines, protect user data, and scale effortlessly as your fan base and feature needs grow.
Why InCrowd?
We are a leading digital agency specialising in the sports industry, trusted by top-tier clubs, leagues, and federations around the world. Our highly experienced and creative team builds world-class websites and digital platforms for sports organisations of all sizes.
We combine deep industry insight with technology to deliver personalised, immersive experiences that drive measurable uplifts in fan engagement, data acquisition, and commercial ROI. We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.
We combine deep industry insight with technology to deliver personalised, immersive experiences that drive measurable uplifts in fan engagement, data acquisition, and commercial ROI. We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.
Where can we help?
01
Discovery
Building out research that creates a deep understanding of your target users, tech stack and business objectives to ensure we unlock insights that will lead us to create digital platforms that resonate.
02
Strategy
Translating research-driven insights into a clear plan of action with recommendations that bridge the gap between your business vision and user-focussed digital platforms.
03
Design
Crafting intuitive and immersive experiences that enhance user engagement and elevate your brand, building scalable design systems that ensure consistency and long-term success.
04
Delivery
Delivering high-performance products built on cutting-edge, sport-specific technology, with usability, security, accessibility, speed, and discoverability at the core.
05
Optimisation
Helping you refine and evolve your platform through research, analysis, and strategic planning, keeping you ahead of user expectations and business demands.
Case studies and portfolio
Digital Platforms
Modernising the Home of Cricket
Marylebone Cricket Club (MCC) partnered with InCrowd to build a new matchday companion app, featuring seamless venue entry, enhanced fan interaction and the capability to capture high-quality data for future growth.
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Digital Platforms
Data
Inventory
Cross-channel, personalised front-end experiences
Appointed by The ECB in 2019 to help launch the new competition in 2020 (delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Digital Platforms
Inventory
Collaborative digital transformation project
InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Digital Platforms
Marketing
Data
Cross-channel, personalised experiences
At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Digital Platforms
High traffic, high engagement, high value
Helping the Sky team to build a best-in-class, ultimate go-to sports product for football fans to follow live games in real time, whilst also driving new commercial revenue.
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Digital Platforms
Growing a marketable database
InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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InCrowd have been instrumental in transforming the understanding of our fan data, providing a combination of strategic direction as well as introducing us to technology that enables seamless segmentation and targeting of key audiences, allowing us to serve relevant content to our supporters driving higher engagement, and revenues
Connor Church
Data & Research Manager
Watford FC
Mobile Ticketing is a continued focus for the ICC to improve the spectator experience and understand our fans better. Working with InCrowd’s technology at the ICC World Test Championship Final at Lords made it possible to seamlessly connect different SSO and payment systems and successfully deliver digital ticketing within the dedicated ICC tournament App. The fact we delivered a successful event experience for fans, over 4 consecutive days, is testament to the integration and technology used, and we look forward to continuing with digital ticketing at future ICC events.
Barry McAdams
Senior Manager – Digital Products & Data
ICC
InCrowd are a fundamental part of PREM Rugby’s digital ecosystem, helping us understand our fans and improve experiences. We now have the ability to capitalise on our new, first party data to deliver personalised marketing campaigns that engage our fans across all channels, driving key revenue streams and offering partners a more sophisticated sponsorship proposition.
Simon Massie-Taylor
CEO
PREM Rugby
TicketCore has underpinned our ticketing strategy right from the start of The Hundred. The simplicity and flexibility of the ticket sharing journey has enabled us to significantly grow our known attendees and marketable database beyond just the initial purchaser, and the bulk transfer option is now a key part of our fulfilment approach. The integration with Okta's SSO has worked consistently well, and the two way integration with Secutix has made it easy for our box office teams to manage queries from one single source across all venues"
Jonty Hadfield
Senior Digital Product Manager
at ECB
Other services
Frequently asked questions (FAQs)
What’s the difference between native, hybrid, and web apps?
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Native apps are built specifically for iOS or Android and offer the best performance. Hybrid apps work across both but may sacrifice customisation. Web apps run in-browser and are simpler, but less powerful. We help you choose based on your user expectations and business goals.
How long does it take to build a sports mobile app?
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Depending on complexity and integrations, projects typically run between 3 to 6 months from discovery to launch. We’ll provide a clear roadmap upfront.
Can the app integrate with our existing ticketing and CRM platforms?
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Yes. We have deep experience integrating with major platforms including Seatgeek, Ticketmaster, FluidCM, and a wide range of CRMs and video providers.
What fan engagement features can we include?
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Live polling, match predictions, player voting, reward points, team reskins, push notifications, in-app purchases, and more. These are all designed to maximise interaction and retention.
Is the app scalable and secure?
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Absolutely. Our architecture is cloud-based, scalable to support major surges, and built with the highest security standards including GDPR compliance and user data protection.
Will the app support sponsorship and commercial partners?
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Yes. We help you unlock new digital inventory by integrating branded content placements, sponsored fan features, and data-driven partner campaigns.
What happens after launch?
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We remain your partner, tracking KPIs, helping you optimise content, onboarding sponsors, and rolling out new fan-focused features.
