Engage, retain and convert fans across all your owned and operated digital channels

Social content services in sport refer to the creation, management, and optimisation of content specifically designed for sports social media platforms. This includes developing posts, videos, graphics, blogs, and other multimedia to engage with sports audiences and promote brands on social media channels.

Social content is vital because it helps:

• Increase engagement with followers
• Build brand identity and voice
• Delivering S&E (Sole and Exclusive) campaigns for brand partners
• Drive traffic to websites or landing pages
• Showcase revenue drivers in a creative way
• Foster community interaction and loyalty

Key performance indicators (KPIs) include:

• Engagement Rate: Likes, shares, comments, and interactions.
• Reach & Impressions: How many people saw your content.
• Click-Through Rate (CTR): How often people click links in your posts.
• Conversions & Sales: Actions taken after clicking through (e.g., purchases, form submissions).
• Follower Growth: Increasing the number of followers over time.

In sport, a Sole & Exclusive campaign refers to a unique or one-of-a-kind marketing initiative where a brand or company partners with a content creator, influencer, or platform for exclusive promotion or content. These campaigns aim to create a sense of scarcity, exclusivity, and value, often providing access to special offers, products, or experiences only available through that specific partnership.

Managed marketing services for sport refer to outsourcing the planning, execution, and management of a sports organisations marketing activities to a preferable sport-specific third-party provider, in this case InCrowd. These services can include strategy development, content creation, campaign management, analytics and reporting.

We work closely with  sports organisations to understand their goals, target audience, and unique needs. The provider then develops and implements a tailored marketing strategy, manages campaigns, and continually optimizes the efforts based on performance data, while keeping the company updated with reports and analysis.

Managed marketing services allow sports organisations to access specialised expertise and resources without the need to hire an entire in-house team. It’s a cost-effective, scalable way to enhance marketing efforts, save time, and focus on core business activities while experts handle the marketing operations.

ROI can be measured in several ways:

• Increased leads or sales: Direct increases in revenue or leads generated from campaigns.
• Brand awareness: Greater visibility or social media following.
• Customer loyalty: Higher retention and engagement over time.
• A managed services provider will track these metrics and provide regular reports to help determine the success of your campaigns.

Both teams work from a unified strategy, ensuring that content creation aligns with the broader marketing goals. The managed marketing team typically develops the overall strategy, targeting goals like brand awareness, lead generation, and conversions driven by email, push and SMS communication whilst the managed content team focuses on delivering content across web, app and social media that is designed to support these wider objectives.

Our Managed content and managed marketing teams work closely with your in-house team to ensure alignment on objectives, messaging, and branding. Collaboration will be done through regular check-ins, shared platforms, or project management tools. They might also take on specific tasks while your team focuses on other functions.