InCrowd announces new Managing Director
Digital Platforms

Digital Platforms

Create the ultimate go-to digital destination, supercharging how you & your brand partners interact with your fans

Why InCrowd?
Our deeply experienced and creative team will develop world-class apps and websites for sports fans, delivering personalised and immersive experiences that will ultimately drive significant uplifts in engagement and commercial ROI.‍
Crystal Palace FC logo
230%
Growth in video subscription revenue through optimised in-app UX and purchase journeys
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The Hundred
392K
Total app users across the 2024 tournament
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SkySports logo
120TB
Traffic handled per month, on average
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Where can we help?

01

Discovery

Building out research that creates a deep understanding of your target users, tech stack and business objectives to ensure we unlock insights that will lead us to create digital platforms that resonate.
02

Strategy

Translating research-driven insights into a clear plan of action with recommendations that bridge the gap between your business vision and user-focussed digital platforms.
03

Design

Crafting intuitive and immersive experiences that enhance user engagement and elevate your brand, building scalable design systems that ensure consistency and long-term success.
04

Delivery

Delivering high-performance products built on cutting-edge, sport-specific technology, with usability, security, accessibility, speed, and discoverability at the core.
05

Optimisation

Helping you refine and evolve your platform through research, analysis, and strategic planning, keeping you ahead of user expectations and business demands.
Digital Platform success stories
Digital Platforms
Data
Inventory

Collaborative digital transformation project

InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Collaborative digital transformation project
Content
Digital Platforms
Data
Inventory

Cross-channel, personalised experiences

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Cross-channel, personalised experiences
Data
Digital Platforms

Growing a marketable database

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Growing a marketable database
Digital Platforms
Data
Inventory

Cross-channel, personalised front-end experiences

Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Cross-channel, personalised front-end experiences
Data
Digital Platforms

First-of-its-kind subscription platform

Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, with a focus on giving fans access to the iconic cricket ground like never before.
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First-of-its-kind subscription platform
Digital Platforms

High traffic, high engagement, high value

Helping the Sky team to build a best-in-class, ultimate go-to sports product for football fans to follow live games in real time, whilst also driving new commercial revenue.
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High traffic, high engagement, high value

FAQs

Digital platforms are websites and mobile applications that facilitate interactions, transactions, and the exchange of goods, services, or information between users, businesses, and other stakeholders. They act as intermediaries, connecting different groups (e.g., buyers and sellers, content creators and consumers) and offer tools to facilitate these exchanges.

Building modern websites and mobile apps requires a range of technologies across different layers - frontend, backend, databases, infrastructure, and more - including:

  • Cross platform frameworks and libraries
  • Languages for structure, styling and interactivity
  • APIs
  • SQL, noSQL and in-memory databases
  • Cloud providers
  • Containerisation and orchestration
  • CI/CD pipelines
  • CDNs
  • Authentication and authorisation
  • Encryption and security
  • Monitoring and performance
  • User analytics
  • Native Apps: Built for a specific platform (Android or iOS). High performance but requires separate codebases.
  • Hybrid Apps: Use web technologies but run within a native wrapper (e.g., Ionic, Cordova). Easier to maintain but may have performance limits.
  • Web Apps: Accessed via browsers (e.g., Progressive Web Apps). No installation needed but limited access to device features.

An API (Application Programming Interface) allows different software systems to communicate. APIs are critical for integrating third-party services (e.g., payment gateways, maps) and building modular, scalable applications.

  • Scope & Features: More features = higher cost.
  • Platform: Native apps are costlier due to separate codebases.
  • Design Complexity: Custom UI/UX increases time and expense.
  • Team Location: Development costs vary by region.
  • Secure Authentication: Use OAuth 2.0, JWT, multi-factor authentication.
  • Data Encryption: Encrypt data in transit (SSL/TLS) and at rest.
  • Regular Updates: Patch vulnerabilities quickly.
  • Access Control: Limit permissions based on user roles.

Yes, we will only ever work with reputable technology as well as having our in-house GDPR compliance team to ensure we are also working within the parameters of all privacy laws.

  • Monitoring: Track performance and errors.
  • Updates: Release bug fixes and feature enhancements.
  • User Support: Provide customer service for issues.
  • Cloud Hosting: AWS, Azure, or Google Cloud for elastic scaling.
  • Caching: Use CDN and database caching (e.g., Redis).
  • Microservices: Break monolithic apps into scalable components.