Building world-class mobile apps that deliver engaging experiences to fans

We help you design and deliver sports apps that engage fans, convert, and scale with your growth.
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A selection of apps by InCrowd

Struggling to keep fans engaged?

An efficient mobile app helps you provide seamless, engaging experiences for your fans. Without it, you’re stuck with:
  • Fans disengaging without mobile-first experiences during and beyond matchday
  • Fragmented services (tickets, content, streaming) leading to friction and drop-off
  • Out-of-the-box apps that lack flexibility and fail to scale with your digital strategy
  • Inadequate analytics and CRM integration that limit personalisation
  • Missed sponsorship and activation opportunities on the most-used fan channel
  • No centralised platform for real-time communication, loyalty, or engagement

What we do

  • Fully custom app design & development

    01. Fully custom app design & development

    We build mobile apps from the ground up to reflect your brand’s identity, meet evolving fan expectations, and align with your commercial and engagement goals.
  • 02. Real-time content delivery

    Keep fans connected with instant access to live matchday data, video highlights, team news, scores, and push notifications wherever they are.
    Real-time content delivery
  • Integrated fan tools

    03. Integrated fan tools

    Create a feature-rich fan experience by integrating essential tools such as mobile ticket wallets, loyalty and rewards programs, in-app payments, and single sign-on (SSO).
  • 04. Personalised experiences

    Leverage user data and behavioural insights to deliver customised content, targeted notifications, and personalised commerce journeys.
    Personalised experiences
  • Third-party system integrations

    05. Third-party system integrations

    We connect with key platforms like CRMs, ticketing systems, video services, player performance data, eCommerce platforms, and more for the best experience.
  • 06. Scalable, secure architecture

    Your app is built to handle large surges in traffic, such as matchdays and transfer deadlines, protect user data, and scale effortlessly as your fan base and feature needs grow.
    Scalable, secure achitecture

Why InCrowd?

We are a leading digital agency specialising in the sports industry, trusted by top-tier clubs, leagues, and federations around the world. Our highly experienced and creative team builds world-class websites and digital platforms for sports organisations of all sizes.

We combine deep industry insight with technology to deliver personalised, immersive experiences that drive measurable uplifts in fan engagement, data acquisition, and commercial ROI. We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.

Where can we help?

01

Discovery

Building out research that creates a deep understanding of your target users, tech stack and business objectives to ensure we unlock insights that will lead us to create digital platforms that resonate.
02

Strategy

Translating research-driven insights into a clear plan of action with recommendations that bridge the gap between your business vision and user-focussed digital platforms.
03

Design

Crafting intuitive and immersive experiences that enhance user engagement and elevate your brand, building scalable design systems that ensure consistency and long-term success.
04

Delivery

Delivering high-performance products built on cutting-edge, sport-specific technology, with usability, security, accessibility, speed, and discoverability at the core.
05

Optimisation

Helping you refine and evolve your platform through research, analysis, and strategic planning, keeping you ahead of user expectations and business demands.

Case studies and portfolio

Collaborative digital transformation project

InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.
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Collaborative digital transformation project

Cross-channel, personalised experiences

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Cross-channel, personalised experiences

Growing a marketable database

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.
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Growing a marketable database

Cross-channel, personalised front-end experiences

Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Cross-channel, personalised front-end experiences

High traffic, high engagement, high value

Helping the Sky team to build a best-in-class, ultimate go-to sports product for football fans to follow live games in real time, whilst also driving new commercial revenue.
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High traffic, high engagement, high value
Through true collaboration, innovative thinking, a flexible & pragmatic attitude, alongside unparalleled support, we have achieved significant and encouraging results. It has been apparent from day 1 that InCrowd approach our relationship as a true partnership, and are committed to helping us solve business challenges and drive commercial growth.
Crystal Palace F.C.
Matt Franks
Head of Marketing
Crystal Palace Football Club
When it came to selecting an agency for The Hundred app, InCrowd were at the top of our list based on our previous work together… they are hardworking, passionate and invested in our objectives. Ultimately I see them as an extension to the ECB digital team.
The Hundred
Fiona Staines
Former Head of Digital
ECB
It’s been a pleasure to work with a team who clearly care passionately about creating solid end-products.  I've been impressed by the team at InCrowd since our first meeting which feels like forever ago down in Brighton.  I look forward to working together again in future.
Sky Sports
Renee Hunt
Former Director of Group Digital Platforms
Sky Group
InCrowd has been critical to the evolution of both our strategy, and operational delivery. People have always been central to our partnership, and InCrowd always bring a huge amount of energy and collaborative spirit to the work we do together.
The Hundred
David Payne
Head of Product & Data
ECB

Other services

Frequently asked questions (FAQs)

Native apps are built specifically for iOS or Android and offer the best performance. Hybrid apps work across both but may sacrifice customisation. Web apps run in-browser and are simpler, but less powerful. We help you choose based on your user expectations and business goals.

Depending on complexity and integrations, projects typically run between 3 to 6 months from discovery to launch. We’ll provide a clear roadmap upfront.

Yes. We have deep experience integrating with major platforms including Seatgeek, Ticketmaster, FluidCM, and a wide range of CRMs and video providers.

Live polling, match predictions, player voting, reward points, team reskins, push notifications, in-app purchases, and more. These are all designed to maximise interaction and retention.

Absolutely. Our architecture is cloud-based, scalable to support major surges, and built with the highest security standards including GDPR compliance and user data protection.

Yes. We help you unlock new digital inventory by integrating branded content placements, sponsored fan features, and data-driven partner campaigns.

We remain your partner, tracking KPIs, helping you optimise content, onboarding sponsors, and rolling out new fan-focused features.