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Simon’s career includes leadership roles at TEAM Marketing, FIFA and Fox. As Chairman, Simon guides the Board and is point of contact for shareholders, whilst offering strategic advice and support to the senior management team.

Aidan plays a central role in the evolution of sports data & statistics as the co-founder of Opta and Ellipse Data, alongside investing in new fan experience technologies like Sportable, MAVIS Live, Wisden, 21st Club, RefSix & FanView in the SDT sector. As CEO of Envision Sport Group, the investment vehicle behind InCrowd and other sports-specific technology and services businesses, Aidan supports InCrowd in driving digital transformation of the sports fan experience through new data-powered content & engagement technologies.

With Over 25 years working in data, CRM, ticketing and strategic consultancy for major sports organisations, Michael has led strategy and implementation projects for right holders including Watford FC, EFL, British Cycling, Formula One and Premiership Rugby and major events such as the Rugby World Cup, London World Champs, Lions Tour and Commonwealth Games.

For over 10 years, Kate has overseen digital transformation and data projects for Olympic Federations, NGBs and MEIs as Operations Director, and subsequently Managing Director, of Sotic Ltd. With a background in business and financial management across the heritage, education, hospitality and tech sectors, Kate has expertise in commercial strategy, financial modelling, corporate finance and M&A.

Abby has led teams working closely with numerous sports organisations including several, Premier League Football Clubs, EFL, Crystal Palace FC, EPCR and MLS, Formula E and World Athletics​ Championships, helping them to build and activate data insight and digital solutions to grow larger and more engaged fanbase, facilitating commercial growth.

Charlie has over 10 years experience working in sport delivering digital projects, working with the likes The Hundred, F1, Ascot and MCC to launch apps, websites and ticketing solutions with a focus on achieving commercial objectives, outcomes and ensuring successes.

Justin has over 10 years experience in account management, working with sports rights holders and brands like Formula One, Vitality, HSBC, Sky Sports, as well as multiple Premier League and Championship football clubs across sponsorship and events as well as digital and data projects. Large scale projects include a full digital transformation for Premiership Rugby and supporting the launch of The Hundred tournament.

James is the lead on the technical implementation of large scale projects; notably Crystal Palace's full digital transformation, Sky Sports’ Football Scores app, and Arsenal’s SSO and FDP rollout. With more than 10 years experience in backend development James has also helped facilitate successful integrations with Seatgeek, Ticketmaster (multiple platforms), Advanced, and SEE Tickets.

With 20+ years of experience in digital content, Sam has worked across a range of deliveries including Guinness Six Nations, SA20 cricket and UEFA’s content output, both competition and corporate focused. Sam has also led on the development of UEFA sponsorship programmes, across planning and publication.

Luke offers extensive experience across stakeholder & project management, resource planning, GDPR, direct marketing, and customer service. Luke has managed successful projects across system builds, data management and customer service solutions for high profile sports organisations including the EFL, Rugby League World Cup 2021, Formula One, Six Nations and Tottenham Hotspur.

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A creative and skilled design lead, Alex 16 years experience working in sport. Alex leads the creative direction of all web and app projects from inception to delivery, including in-depth audience research and discovery phases and managing InCrowd’s team of client-facing designers.

Helen has over 10 years experience in launching and building brands, driving growth, and leading high-impact campaigns. Overseeing strategy, creative, and marketing execution across all channels, Helen also applies her expertise and brand management in support of the commercial teams, helping bring our ground-breaking proposals and pitches to life.

Ellie holds a unique and deep understanding of sports values, systems and structure having held several CRM positions for major rights holders. Ellie offers extensive experience delivering data and commercial strategies to maximise use of ticketing data for multiple rights holders including PRL and SA20.

Ben has 14+ years of digital and CRM leadership alongside hands‑on experience across 24 years of major sport and music events, enabling him to turn complex audience data into clear action, crafting strategies that deepen fan understanding, grow revenue and elevate partner value. Ben has powered ticket sales, fan and sponsor engagement for some of the biggest sports entities in the world, working with the likes of Tennis Australia, the Australian Open tennis, FIFA Women’s World Cup 2023 Australia & NZ and FIFA Club World Cup Saudi Arabia and the Abu Dhabi F1 Grand Prix.

Hayley leads in the planning and execution of acquisition, engagement, and retention strategies for several major international sports rights holders. Working across email, push and targeted web/app content campaigns to drive revenue for rights holders and their commercial partners, Hayley works with a range of client including Premiership Rugby, Betway SA20, Premiership Women's Rugby, Watford FC, EPCR, European Volleyball and MLS.

Abhyuday leads on creating insights-driven client reports with strategic recommendations to hit client objectives, along with supporting marketing campaign planning and delivery for global rights holders. Reviewing regular client performance and comparisons to industry benchmarks for rights holders Abhyuday works with several clients including Euroleague Basketball, MLS, ECB, SA20,Crystal Palace FC, and Premiership Rugby, to present clear actionable strategies unlocking commercial growth.

A creative project leader delivering transformational change, Emma is focused on progressing ideas, actioning decisions, and implementing innovative solutions and is widely experienced in financial, commercial and operational management.

Known for his focus on user experience and scalable architecture, Curtis thrives in fast-paced environments where quality and impact matter. Curtis leads the development of high-scale mobile apps for major sports clients including Crystal Palace FC, The Hundred, EuroLeague, Burnley FC, and Lord’s. Driving feature delivery from concept to release, collaborates with designers, backend engineers, and stakeholders to ship polished, high-performance digital experiences.

Florian has over a decade of experience developing web applications, including award-winning e-commerce platforms and large-scale web applications. He directs InCrowd's talented web team, translating compelling UX visions into innovative web solutions, crafting user-centric digital experiences that fuel significant commercial success for our clients. Florian has led on the significant scaling of the web team's capabilities, shaping technical strategies and enhancing overall team efficiency through improved development processes and the implementation of reusable resources. His foundation for this role was built on extensive prior experience.

Alex, a Data Engineering Tech Lead with 7+ years' experience, has a proven track record delivering data solutions for high-profile clients like Arsenal, Crystal Palace, and Norwich City, leveraging a wide range of integrations and technologies.

Leveraging his expert knowledge of data pipelines and passion for sports, James has led the delivery of high-quality data platforms for several of InCrowd's most significant sports rights holders. His comprehensive experience across various SSO providers, ticketing platforms, EPOS systems, and data-driven marketing applications positions him to expertly design and implement data solutions that significantly enhance engagement and drive commercial success.

Dylan is an experienced product designer with over five years of experience delivering digital solutions in sport. He leads end-to-end design on a wide range of projects, from early discovery through to final delivery, shaping accessible and engaging experiences that elevate the fan journey and support commercial outcomes.

Ellie is experienced in delivering complex digital and data transformation projects across sport. She has led Fan Data Platform and SSO implementations for high-profile premier league clubs including Leeds, Burnley, and played a central role in the end-to-end delivery of Arsenal’s major digital transformation. Ellie also leads EPCR’s web and data strategy implementation and supports a range of continuous improvement programs and strategic initiatives. She is passionate about using data to drive fan engagement and owns strong client relationships across leading rights holders.

Jack is an experienced project manager with a decade of success delivering digital products for the sports industry. With a background spanning web, app, and data projects, Jack brings a sharp focus on agile delivery and stakeholder management. At InCrowd, he has led projects for clients such as Ascot, Leeds United, and Norwich City. His previous experience includes work on OTT platforms and sports performance apps for major organisations including the ATP, BT Sport, and the British Olympic Association.

Joe has worked with some of InCrowd's longest standing clients, including ECB, The Hundred and Sky Sports, as well as a number of football and rugby clubs over the years, delivering successful app and web projects, with focuses on streaming, ticketing and improving user experiences.

Vanitha brings 8 years of comprehensive project management experience, initially honed across dynamic sectors like e-commerce and learning platforms. She has more recently applied these established skills to the sports industry. In this domain, Vanitha has collaborated with leading organizations such as MCC, MLS, CPFC, and Euroleague, delivering successful app and web projects.

Tom is an accomplished content specialist with extensive experience of managing digital output across various platforms for major sports organisations. Tom has profound expertise in planning, strategy and editorial processes. His current focus is leading the digital content output for UEFA.

Rosie has a strong background in sports media, a deep understanding of the women’s football landscape and passion for amplifying the women’s game. A seasoned content strategist and storyteller, Rosie leads a team of producers and channel managers that drive the creation and curation of compelling content that connects fans, celebrates athletes, optimises commercial outcomes and drives the game forward globally.

A social media expert specialising in graphics and design, Dan has led an award-winning team since 2015, establishing many industry-leading channels. He has huge experience in ideating and creating high-impact content for rights-owners' commercial partners, ultimately enhancing brand representation for all parties.

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Majid's platform expertise marks him out as one of the leading operators in the field of social media delivery. A data-driven approach backed up by significant channel, audience and subject matter knowledge means he is the point of reference for InCrowd's team of social media producers and community managers.

With a compelling blend of agency and football club experience, Joanna is a highly-tuned social media channel manager who maximises the impact of every post to deliver against content strategies and business objectives. Having led the EURO 2024 operation, she is now part of the industry-leading UEFA Champions League posting team.

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