About us

We are independent, we know what works, and we deliver

InCrowd’s mission is to drive commercial success for our clients, creating high impact, high value digital fan experiences through holistic content, data and technology solutions.
We are a leader in the digital evolution of sports marketing. We develop digital solutions that inspire, engage, and drive more meaningful and valuable connections between your organisation, your partner brands and your fans.
We seamlessly connect content, data, and inventory across every digital touchpoint. With these strong foundations in place, we will guide and empower you to create immersive fan experiences and generate new revenue streams.
We offer a deeply experienced 360 degree view of the sports landscape. With a flexible, “pick and mix” suite of services spanning discovery, strategy, design, delivery and optimisation, we are perfectly positioned to help digitally ambitious sports organisations like you achieve and surpass your goals.

Our experts

Simon Thomas

Chairman
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Simon Thomas

Chairman
A global leader in the evolution of commercial sports marketing.

Aidan Cooney

Non-Executive Director
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Aidan Cooney

Non-Executive Director
A pioneer in the evolution of digital transformation in sport.

Michael Jones

Managing Director
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Michael Jones

Managing Director
An experienced director across data, CRM, ticketing and strategic consultancy.

Kate Maunsell

Finance Director
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Kate Maunsell

Finance Director
Championing innovation in sports technology.

Abby Cockayne

Director of Digital & Data Services
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Abby Cockayne

Director of Digital & Data Services
CRM, data and digital solutions specialist.

Ellie Roach

Digital & Data Services Lead
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Ellie Roach

Digital & Data Services Lead
Extensive experience delivering data and commercial strategies.

Ben Carenco

Snr Digital & Data Services Manager
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Ben Carenco

Snr Digital & Data Services Manager
Turning complex audience data into clear, actionable and tailored strategies

Hayley Evans

Digital & Data Services Executive
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Hayley Evans

Digital & Data Services Executive
Driving impactful engagement for the right fan in the right moment

Charlie Gorton

Head of Project Management
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Charlie Gorton

Head of Project Management
Focussed on achieving objectives, and ensuring successes for clients.

James Dyer

Technical Director
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James Dyer

Technical Director
Leadership and expertise in multi-integration technical implementation.

Emma Aitken

Solutions Architect
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Emma Aitken

Solutions Architect
Generating creative, tailored solutions to drive transformational change.

Luke Trueman

Delivery Operations Director
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Luke Trueman

Delivery Operations Director
Applying extensive experience across resource planning, customer service, and compliance.

Justin Rees

Account Director
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Justin Rees

Account Director
Leader of large scale digital transformation projects.

Alex Edney

Creative Director
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Alex Edney

Creative Director
Expertly managing design process and delivery for premium client output.

Helen Nicholls

Head of Marketing
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Helen Nicholls

Head of Marketing
Leading on strategy, creative storytelling, and data-driven execution.

Sam Adams

Content Services Lead
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Sam Adams

Content Services Lead
Leading a team that runs the biggest sports social channels in the world.

Tom Kell

Digital Content Lead
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Tom Kell

Digital Content Lead
Managing digital output for top tier sports entities.

Rosie Bonass

Women’s Football Content Lead
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Rosie Bonass

Women’s Football Content Lead
Leading the production groundbreaking content in women's sport.

Dan Ross

Senior Creative
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Dan Ross

Senior Creative
Determining how globally-renowned brands present themselves via digital content

Majid Mohamed

Social Content Lead
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Majid Mohamed

Social Content Lead
Setting best practice in the field of channel management

Joanna Pendleton

Senior Social Media Editor
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Joanna Pendleton

Senior Social Media Editor
Running the most followed sports competition accounts in the world

Curtis Bacon

iOS Technical Lead
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Curtis Bacon

iOS Technical Lead
Building reliable, engaging mobile experiences for the sports industry and millions of fans

Dylan Young

Product Designer
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Dylan Young

Product Designer
Leading the design of user-centred digital experiences across the sports industry.

Joe McPhee

Product Manager
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Joe McPhee

Product Manager
A focus on delivering successful projects alongside ambitious and engaging clients

Company information

Name: InCrowd Sports Ltd
Company Number: 09366216
Registered Address: Mimet House, 5a Praed Street, London, England, W2 1NJ