Featuring 24 teams playing 51 matches, UEFA EURO 2024 is one of the world’s leading sports events. InCrowd was tasked with delivering the digital content provision across all UEFA’s official competition channels including the tournament website, its app and its social media channels.
A central part of this was the onsite content captured by the InCrowd Content Team and its dissemination across all UEFA digital platforms (including stories format on the official website and app of the tournament) and to a wide range of key stakeholders from broadcast partners to the national teams.
It’s no mean feat; for each service required there are multiple workflows that sync together to create the ultimate digital content experience across social, app and web.
