True digital transformation isn’t just about the new front end platforms and backend technology; real transformation is rooted in people, expertise, advice and ongoing high impact, high value execution.
InCrowd's Benjamin Carenco and Hayley Evans sat down with Rory Squires and SportBusiness to discuss the challenges facing sports organisations that still adopt slightly outdated marketing methods, and the infinite opportunities if organisations are open to change. We chat about how digital sports marketing strategies should be rooted in robust data infrastructures and cohesive internal dynamics, generating instant results whilst setting Rights Holders up for the future
