Unofficial Partner Podcast: The Lord's Question: What Does The MCC Brand Stand For?

InCrowd's Ellie Roach and CMO of MCC Katie Maier joined Richard Gillis on the Unofficial Partner Podcast this week, in a brilliant conversation focussed on how the MCC team honour their world-renowned heritage whilst building a data-led future. We chat about:

• The strategic pivot: Moving beyond vanity metrics to a rigorous, data-led approach in overseas markets.
• The content evolution: How a 200-year-old members' club is building a strategy across six content pillars that reach far beyond the match day.
• The global lens: Redefining the MCC’s digital footprint around the world.
• A historic summer: looking at perhaps the most critical summer for the sport in decades, with the first-ever women’s Test at Lord’s and the Women’s T20 World Cup final scheduled to play at Lord's.

This is a masterclass in balancing brand equity with digital growth - Listen to the full episode below:

• Spotify
• Apple Podcasts

If you'd like to chat to Ellie and the InCrowd team about your own data strategy, get in touch!