InCrowd’s Women’s Football Content Lead Helma von Zadow and Content Team Lead Sam Adams reflect back on the highly collaborative effort from both the InCrowd and UEFA teams, creating a content strategy that smashed through objectives, welcomed new audiences and helped to usher in a new era for women’s football.
“Having some of these experiences… it doesn’t feel like work. We are creating content for sport which is something we are all truly passionate about. We love what we do.” Helma von Zadow (Women’s Football Content Lead)
Another really exciting day for InCrowd!
The new Norwich City Football Club app is the “one stop shop” for all things Canaries, right there in the pocket of the NCFC fans.
Fans now have easy and instant access to all the latest news, live match updates, online shop, games and much more.
With new rich push notifications, fans will never miss an update, and be the first to know with the apps ‘breaking news’ feature. Matchday notifications will deliver fans line-ups, goals, stats, half time and full-time results.
Fans will also be given there say, with the delivery of a new player of the match featured poll.
With easy access to Canaries TV, users can also watch and listen to available content through the app on your mobile.
Next on the agenda, the team will work together to increase the app’s functionality and user experience, whilst working towards an advanced mobile ticketing feature to allow fans to keep all matchday tickets in one place.
Download the app now to see for yourselves!
Part 1 of InCrowd CEO Aidan’s “Changing The Game: Founders Stories” discussion with David at iSportConnect is now live!
“One of the things we learnt pretty quickly was that European audiences want something completely different to American audiences.”
Leading InCrowd as the business continues to change the game for sports organisations by delivering innovative new ways of connecting with fans and activating sponsorships, this is essential viewing / listening!
Keep an eye out for Part 2, coming soon
The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.
With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:
- 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
- 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América
Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.
Last night InCrowd and England & Wales Cricket Board (ECB) were delighted to be named Sports Technology Partnership of the Year, at the Sports Technology Awards 2022, expertly run by The STA Group.
This was a highly competitive category, with the other shortlisted contenders all having great years. Thanks again to those at The STA Group for hosting such a special evening!
Here’s to another great year and summer ahead with The Hundred!
InCrowd and the ECB now look to Summer 2022 and the plans already unfolding to make the return of The Hundred even bigger and better than 2021 – download the app now, and keep an eye out!
Euroleague Basketball launch new official app!
To accompany their new website, built by UNRVLD and powered by InCrowd’s digital experience platform, Bridge, Euroleague and InCrowd are pleased to announce the launch of a new iOS and Android app.
The new app allows fans to keep up to date with the action from all three competitions, this time right in the pocket of the Euroleague fan. Live match updates, box scores, play by plays, video and dynamic news feeds mean that fans will never miss a moment…
Exciting times ahead as InCrowd expands it’s broad product and services offering into a more diverse roster of sports. To find out more visit www.incrowdsports.com or get in touch directly on email@example.com
The new official Ulster Rugby App is now live!
As part of their digital transformation and to accompany their new InCrowd built website launched in November 2021, Ulster Rugby and InCrowd have teamed up to deliver a club first with the launch of an Official app.
With the fan very much first in mind, the new app will be the ultimate Ulster Rugby companion; alongside native, stats driven match centres, the app will deliver exclusive news, personalised content, competitions and gamification to fans and provides new sponsorship opportunities.
Another exciting step for Ulster Rugby and InCrowd; keep an eye out for new features in the future as the team continue to develop the Ulster Rugby experience, #ForEveryFan…
Activity is starting to ramp up for the Rugby League World Cup 2021!
Ahead of the competition kicking off in October, RLWC21 has announced an incredible roster of individuals and business partners to deliver a truly memorable tournament for fans of Rugby League, old and new.
InCrowd are supporting the RLWC21 takeover of the The Rugby Football League’s official #OurLeague app for the build up to and duration of the tournament.
RLWC21 will be able to immediately connect with the 210K+ Our League members via InCrowd’s intelligent, data powered marketing technology and introduce new fans to the sport through exciting new activations. The Our League app will become a second screen companion to the tournament with sophisticated match centres, polls, exclusive news and personalised content bringing fans even closer to the event.
In addition audience driven, content and personalisation tools will offer brand partners new, exciting and hyper targeted sponsorship opportunities to drive ROI.
The Fijian Drua, the newest franchise in Super Rugby Pacific have appointed InCrowd Sports to lead its fan and digital strategy, starting with the launch of a new website – drua.rugby.
The Fijian Drua, who will be playing home fixtures across Fiji and Australia in their first season, have been established to deliver a sustainable route for Fijian talent to play professional rugby, whilst also showcasing Fiji’s exciting style of play in the southern hemisphere’s biggest competition.
Key to the Fijian Drua’s growth strategy will be engaging the significant audience with interest in Fijian Rugby, so the club has appointed leading data, technology and sports marketing specialists InCrowd, who are helping build a digital ecosystem from the ground up to deliver personalised experiences and engaging content for fans in Fiji and around the world.
InCrowd has a proven track record of producing industry-leading fan technology, data solutions and professional services for a portfolio of clients that include URC (formerly PRO14 Rugby), Premiership Rugby, Euroleague Basketball, Formula 1, ECB, Rugby Football League and a number of Premier League and Championship football clubs.
In Australia and New Zealand, InCrowd currently delivers technology across 33 venues including the SCG, Stadium Australia and CommBank Stadium, as well as working with organisations such as Golf Australia and Netball Australia.
During the 2022 Super Rugby season, drua.rugby will have real time updates during match days, as well as latest news, statistical graphics, fan voting, competitions, player profiles, video galleries, interviews and other exclusive content.
The website has been built upon InCrowd’s digital experience platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan engagement tools, audience insights and tools that enable personalised content delivery and communications based on 1st party data.
As part of the partnership, InCrowd will support the Fijian Drua as they generate and collect more fan data, helping the club with its commercial strategy as well as personalising fan communications across multiple new channels as they are launched. Fijian Drua CEO, Brian Thorburn, said:
“We’re committed to offering our fans, supporters and stakeholders an outstanding digital experience when they engage with us online and DRUA.RUGBY is obviously the most critical component of this objective. We may be a brand new team but one with very strong roots. And even before running out for our first game, we have a strong global following and premium brand associations with major global players including Swire Shipping, New Balance, Fiji Airways, ANZ and Vodafone. Our partnership with InCrowd will further strengthen our engagement with our audiences at home and wherever they are overseas, with content and interactivity which will be unique to the Drua.”
InCrowd Head of Partnerships APAC Seb Lear, said:
“This is an incredibly exciting project which we are honoured to be part of. In a broader context, this is a game changer in the global rugby landscape by helping Fiji create a sustainable talent pathway and a commercial strategy that keeps the incredible Fijian talent in the Pacific. It’s been a pleasure to work with the Fijian Drua team over the last few months to begin to deliver great digital experiences for the passionate fans of Fijian Rugby. This fan first approach is a value at InCrowd’s core, with the foundation of the business built on helping sports organisations create direct relationships with their fans to drive commercial value, something that has been even more critical for every sport to focus on over the last 2 years.”
The Fijian Drua will play their first ever Super Rugby Pacific match against the NSW Waratahs at CommBank Stadium in Parramatta, Western Sydney on Friday 18 February.