Hampshire Cricket and the Ageas Bowl are delighted to announce the launch of a brand new app, built in partnership with InCrowd.
The app, free for fans to download and available across both iOS and Android devices, will create a unique matchday experience for all spectators whilst further improving the engagement of cricket fans both inside and outside the Ageas Bowl. The app further demonstrates the Club’s commitment to innovation and is a part of the digital transformation process to develop a fully-connected stadium following last year’s introduction of giant Samsung LED screens and leading Wi-Fi technology.
Paperless ticketing is a key component of the app’s functionality with fans able to access tickets for matches at the Ageas Bowl and gain admission using their device via the app. Thanks to the newly developed mobile ticket wallet technology from InCrowd, fans will also have the ability to securely forward digital tickets to friends and family across operating systems, supporting the venue’s fight against ticket touts and improving entrance times.
The app will also feature an interactive wayfinding map, with those attending the Ageas Bowl on a matchday able to use the navigation tools to find amenities, activations and other locations. Fans both in the ground and at home will also be able to enjoy live streaming and video highlights of all non-televised Hampshire matches at the Ageas Bowl with exclusive content and behind-the-scenes content also hosted on the platform.
“We’re proud of the Ageas Bowl’s history of being at the cutting-edge of innovation in cricket and the launch of the Hampshire Cricket App is the latest example of this. The App has been developed with our fans firmly in mind and after seeing record-breaking customer and matchday experience scores and feedback in 2018, we’re confident the App will see Hampshire fans and Ageas Bowl attendees enjoy even more memorable experiences this summer” says David Mann, The Ageas Bowl Chief Executive.
InCrowd CEO Aidan Cooney says: “We are delighted that Hampshire Cricket is putting the fan first and has implemented InCrowd technology including the native ticket wallet to deliver an efficient and stress-free match day experience. At InCrowd, all our research and development is driven by fan feedback and we are looking forward to working with the club to really deliver on the promise of a better fan experience.”