Data services include data setup and third-party integrations (including those we don’t already support), data-driven content and activation planning, development of segmented messaging planning, data dashboarding, management and analysis, data modelling (cohort, lifetime value and lookalike modelling) and training on how to use our digital experience platform, Bridge. We also provide managed data services and data cleansing services.
We offer a full service content consultation including an evaluation of owned channels, social channels and commercial opportunities for sponsorship and media contracts. We can also review your content optimisation planning and content delivery services to ensure you’re getting the very best out of the content you are producing and sharing.
With our expert teams and advanced in-house technology services, we offer app and website development and production using the InCrowd publishing platform and modules. Use your new, industry leading digital platforms to capture first-party data that will inform and direct your fan activations, fan messaging and personalisation.
We help sports organisations develop their digital, data, content and commercial strategies. Be it identification of new technology, direction on content planning, development of new data-driven commercial avenues or packaging sponsorship opportunities, our focus is not necessarily on upgrading and/or introducing changes to your current platforms but often on helping you realise value you already have.
We’d love to hear from you
By aggregating all available customer, transactional and digital engagement data from first and third party sources to create a rich single customer view, our clients are able to access deep insight and easily leverage their data for marketing campaigns and activations.
Data is drawn from our data lake and displayed on a series of visually powerful and interactive dashboards in our DXP, Bridge, that help you develop a deeper understanding of your fans and monitor ROI across your digital channels. These customisable dashboards are designed to help you understand fan behaviour, trends and marketing results as well as the impact of different fan engagement activations, enabling you to easily share commercial, financial and marketing KPIs and results with your internal and external stakeholders and decision-makers.
Your data is accessible at high speeds, in some cases near real-time, in order to power sophisticated personalisation and marketing tools and your audiences are profiled into cohorts to make it easy to segment fans as per high-value behaviours.
Benefit from a 360 degree data driven view of your investments with the aggregation of first and third party data sources on a single platform.
Build and share a full picture of engagement behaviour and ROI via a series of customised and interactive dashboards.
Authentication is central to driving fan insight and personalisation. InCrowd features are specifically developed to encourage fans to sign-in.
The Single Customer View (SCV) uses advanced InCrowd digital technology to capture rich data from each individual fan, giving you the power to build personalised fan experiences across multiple channels.
We’d love to hear from you
InCrowd’s primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.
Designed and built for global sports brands, our flexible framework works alongside third party sports data feeds and includes live streaming integrations, creating a seamless content experience for fans.
App – Web
Engage and retain the audience on your owned channels by creating a single source of information for fans.
App – Web – Screen
Deliver a dynamic match centre that changes state as the match progresses from build-up, to in-play and through to post-match reaction.
App – Web
Create engaging personalised articles with blended personalised media and marketing components.
App – Web
Create highly personalised content and easily display to the segmented audiences created in Audience Builder.
App
Deliver a “game day” essential for attending fans whilst collecting valuable data on venue behaviour and location tracking for targeted communication and enhanced safety.
We’d love to hear from you
InCrowds primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.
Images are tagged automatically using AI but tags can also be added, removed and searched by users within the media library. The DAM global library includes player headshots and crests from other teams.
House all of your imagery in a central resource. Benefit from AI tagging, immediate crop and resizing tools and a global library available to all InCrowd clients.
Ultilise video content to increase the duration of fan app and web sessions and drive engagement levels.
Use centrally stored audio clips and soundbites to drive dwell time and fan engagement.
We’d love to hear from you
InCrowds primary objective is to help your organisation become self-sufficient in managing its audience and so we also offer professional services and consultancy to assist in getting your new digital transformation and experience strategy up and running.
