Gymnastics Australia, the national governing body for gymnastics within Australia and the 8 State & Territory Associations have agreed an exciting partnership with InCrowd to launch new digital platforms at the end of this year.
Established in 1949, Gymnastics Australia’s mission is to promote, develop and grow gymnastics for the enjoyment of all, and a key part of this strategy is to enhance the digital experience for its new and existing audiences. Having undergone brand and data transformations in the last couple of years, Gymnastics Australia’s focus has turned to the website platforms and how the online experience can be improved to drive better value for the organisation and its members.
InCrowd has a proven track record of producing industry-leading fan technology, data driven solutions and professional services for it’s portfolio of clients that includes UEFA, Major League Soccer, United Rugby Championship (URC), Premiership Rugby, EuroLeague Basketball, Formula 1, ECB, Rugby Football League, World Snooker and a number of Premier League and Championship football clubs.
In Australia and New Zealand, InCrowd is currently working with organisations such as the AFL, Fijian Drua Rugby and Golf Australia, and delivers in-stadia LED display technology across 41 venues including the SCG, GMHBA Stadium, Stadium Australia and CommBank Stadium.
The new websites will be built upon InCrowd’s Digital Experience Platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan activations, reporting & insights and audience targeting tools that enable personalised content delivery and communications based on 1st party data.
InCrowd’s Head of Partnerships AU & NZ Seb Lear said “the sport of Gymnastics in Australia is heading into an incredible period.. With the Commonwealth Games coming to Victoria in 2026, and the Brisbane Olympics in 2032, InCrowd is extremely excited to support Gymnastics Australia and the State & Territory associations in capitalising on these milestone events. By delivering best in class digital platforms that engage new and existing audiences,
InCrowd believes that these fan-first developments by Gymnastics Australia will enable the sport to continue to grow and thrive for years to come.”
Alexandra Ash, Chief Executive Officer at Gymnastics Australia added “We’re thrilled to partner with InCrowd, an organisation which constantly pushes the boundaries in providing a unique digital experience for sports fans around the world. ”
“This is a significant and welcome partnership for Gymnastics in Australia as we enter what is an exciting decade of sport in this country. We look forward to working with Seb and the entire InCrowd team to engage further with our members and supporters.”
InCrowd’s Women’s Football Content Lead Helma von Zadow and Content Team Lead Sam Adams reflect back on the highly collaborative effort from both the InCrowd and UEFA teams, creating a content strategy that smashed through objectives, welcomed new audiences and helped to usher in a new era for women’s football.
“Having some of these experiences… it doesn’t feel like work. We are creating content for sport which is something we are all truly passionate about. We love what we do.” Helma von Zadow (Women’s Football Content Lead)
Another really exciting day for InCrowd!
The new Norwich City Football Club app is the “one stop shop” for all things Canaries, right there in the pocket of the NCFC fans.
Fans now have easy and instant access to all the latest news, live match updates, online shop, games and much more.
With new rich push notifications, fans will never miss an update, and be the first to know with the apps ‘breaking news’ feature. Matchday notifications will deliver fans line-ups, goals, stats, half time and full-time results.
Fans will also be given there say, with the delivery of a new player of the match featured poll.
With easy access to Canaries TV, users can also watch and listen to available content through the app on your mobile.
Next on the agenda, the team will work together to increase the app’s functionality and user experience, whilst working towards an advanced mobile ticketing feature to allow fans to keep all matchday tickets in one place.
Download the app now to see for yourselves!
