Tag Archive for: closed doors

NEWS: InCrowd introduces Front Row, a live fan video activation for LED perimeter and big screen stadium displays

For the foreseeable future, sport will be played without fans in stands; but that doesn’t mean they can’t be part of the game. InCrowd Cast Front Row allows the user to moderate live video feeds of fans from their homes and display the footage around the venue on any available LED perimeters and big screen equipment.

What is Front Row?

The use of LED perimeters is the key. Whilst numerous closed-door crowd noise and virtual attendance solutions have presented themselves in reaction to the Covid-19 crisis, Front Row is one of the only solutions on the market that allows the user to transmit video to the LED perimeters. Fans will be pitchside, their live video feeds displayed in close view of the players they are supporting. Importantly, Front Row offers real-time fan engagement which avoids difficult situations in which fan reaction doesn’t match on-pitch action, a problem often encountered in pre-recorded fan video feeds.

Front Row is a fan engagement solution with longevity; it does not start and finish with closed-door sport. Front Row allows fans unable to attend matches to be part of the action and to contribute to the stadium atmosphere. Create deeper connections with your international audience and massively improve accessibility for every fan, by putting them in the front row. There are also numerous new sponsorship opportunities for partners’ brands across the perimeter and big-screen displays whilst also driving direct revenue through ticket and merchandise promotions.

Front Row gives rights holders the opportunity to create a brand new digital fan experience and bring stadiums back to life.

How does Front Row work?

Front Row can transmit live fan video to in-stadia display in just a few simple steps:

  1. The Operator dials selected fans -+into a Zoom video call via a PC running InCrowd Cast Instadia Display Software. Zoom grid view will then allocate each fan a square segment.
  2. InCrowd Cast will then capture the zoom screen output of up to 16 fans and apply those individual camera feeds to the Cast software, ready to be transmitted to chosen stadium displays (fan grid format for big screen, single fan segments for perimeters).
  3. With InCrowd Cast connected to the big screen and/or the LED perimeters, these fan videos will be displayed in real-time.

What do I need?

A laptop/PC
Front Row works with 3×3 or a 4×4 grids of fan segments on a single Zoom call, giving 9 or 16 fans the opportunity to be shown live across the stadium displays. (If you would like to show more than 16 fans on the in-stadia displays, that is possible! Get in touch and we can explain the logistics).  

An InCrowd Cast licence
This is the control software that will be plugged in and operating the boards.

An Operator
An individual that can manage the Zoom call, so they can closely watch the call and preempt any misbehaviour or dismiss/add fans from the call.

Full Control

Front Row operators have the ability to fully moderate and control what is displayed in the stadium:

Adapt the grid size and number of grids to ensure a full display on the big screen.

Control the number of segments in perimeters to fit with advertising commitments.

Full moderation; operators can swiftly remove and replace video feeds as necessary.

Set fail-safe imagery; immediate activation if a fan drops off feed or is removed.

Dropped video detection; the system can detect a missing fan, auto-fills with fail-safe.

Sponsorship; the system can dynamically switch between fan & sponsor content

 

For more information on Front Row contact ollie.clements@incrowdsports.com