The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.
With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:
- 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
- 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América
Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.