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The new, InCrowd built, Cardiff City FC app now enables fans to access official club content in Mandarin – the first of its kind for a UK football club in China.
Fans can also now access the official Cardiff City FC video sharing social media account Youku and microblogging social media platform, Weibo, from within the main menu of the app – another first for a UK football app in China.
These new integrations within the Cardiff City FC app now allow the club to build stronger and more tailored relationships to a new and vast addressable fan market as well as increasing their sponsorship opportunities and value in multiple territories.
Cardiff City FC Executive Director & CEO, Ken Choo, commented on the launch, saying: “The International Development project at Cardiff City FC continues to be something that’s very important to us. As such, we’re pleased with the new integration of Mandarin on our official app, allowing us to produce multi-lingual content on the platform for fans around the world.
“The development has seen InCrowd provide us with an official channel to communicate directly to followers in Mandarin, alongside our pre-existing social media platforms. We also currently have a number of coaches delivering football education to youngsters in Beijing, as we continue to spread the Bluebirds’ brand on various fronts.
“This latest development has been fully supported by Tan Sri Vincent Tan, and we wish him and his family a very happy and prosperous Chinese New Year.”
Aidan Cooney, co-founder and CEO of InCrowd commented that “the new multi-lingual ability for Cardiff City FC represents the continuing evolvement of InCrowd’s cutting edge fan engagement platform. We look forward to working with Cardiff City FC to capitalise on this new opportunity.”
The Cardiff City FC app has an average score of 4.7/5 on both the Apple and Google Play app stores with over 100 five star ratings.
More information on the launch of the new Bluebirds app can be found here https://www.cardiffcityfc.co.uk/news/2018/february/cardiff-city-fc-launch-first-multi-lingual-official-rights-holder-app-in-the-uk-with-incrowd/
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