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InCrowd Welcomes Simon Thomas as Chairman

With significant growth in the UK and International markets in the last three years, InCrowd has appointed Simon Thomas, as Chairman of its Board of Directors. A leader in the evolution of commercial sports marketing during his time at TEAM Marketing, FIFA and Fox, Thomas will guide the Board and shareholders, whilst offering strategic advice and support to the senior management team.

“We are absolutely thrilled that Simon has agreed to join InCrowd as Chairman. His appointment adds to a number of new senior executive appointments we have made in the past year. The level of experience that Simon brings both in terms of his standing in the industry and as a specialist in organisational transformation and development, should turbo-charge our next phase of growth across multiple new territories .”

Thomas adds, “I have great respect for Aidan; as the founder of Opta Sports, he has a great track record and enormous experience in this area. At InCrowd he has built a strong team and the progression of the business in just 6 years is impressive. Product innovation to crack the digital challenge is paramount, along with client success and the creation of strong and trusted relationships. It’s an exciting era for the business and I’m very happy to join the team.”

Over the last 18 months, sport has seen a distinct acceleration in its digital transformation, as organisations realise the importance of truly knowing, connecting and engaging with fans on a deeper and personalised level through better use of first party data and premium fan facing platforms.

In response to this, InCrowd chose to focus on product development, ideating, building and delivering new and innovative solutions to respond to the rapidly changing requirements of clients and their commercial partners. Over the last 2 years, InCrowd has almost doubled in size to over one hundred team members, with 65% of the workforce focussed on R&D.

At the heart of InCrowd’s product innovation is their Customer Data and Experience Platform (CDXP), Bridge, a “one stop shop” for querying and using customer data to create personalised fan experiences across digital platforms via a best in class headless CMS and direct to fan content, messaging and engagement tools, all analysed across a range of tailored reporting suites.

“The very foundation of our business lies in our belief that fans are your greatest asset and that creating great digital experiences through high-quality fan facing platforms, data driven content & messaging and innovative activations is the most effective way to drive swift ROI.” says Cooney. “We empower clients to be bold in their digital and data transformations and support them fully at every stage of their journey. These are the organisations that are now reaping the rewards and we’re excited to help others reach their full potential.”

Thomas agrees;

“We are in an era of digital disruption, and clearly the industry is moving towards greater and more effective use of data. InCrowd are market leaders in this space. Everyone’s talking about the need to connect directly with fans and consumers, but at the moment it seems to be more talk than action. InCrowd are actually making things happen, facilitating monumental digital changes for their clients and demonstrating tangible returns, which is one of the things that sets them apart.”

About Simon Thomas
A sports industry veteran, Simon will take on the role of Chairman alongside his role of Partner at Colgan Bauer. An influential boutique firm, Colgan Bauer offers international sports strategy consultancy for many of the world’s top governing bodies, rights holders and investors. Prior to this, Simon was Chief Commercial Officer at FIFA, where he extensively restructured the digital and commercial teams. His further experience includes 15 years at TEAM Marketing, UEFA’s commercial agency for the development of UEFA Champions League and UEFA Europa League competitions in various roles culminating in Chief Executive Officer; and 3 years as EVP Global Sport and Content Sales at Fox where he acted on rights acquisitions for Fox Sports internationally and established a global content sales team selling entertainment, factual and sports content. Simon also established his own advisory agency, Talisman Sport & Media.

For more information, contact enquiries@incrowdsports.com

InCrowd appoints Michael Jones as Chief Operating Officer

Michael joins InCrowd with over 20 years experience working across data, CRM, strategy and marketing with major sports organisations. Highlights include sitting on the ticketing strategy group for Rugby World Cup 2015 and working with other leading major rights holders and governing bodies such as British & Irish Lions, 6 Nations, EFL and Commonwealth Games 2022 on the implementation of data, insight and commercial strategies.

Most recently, Michael has held the role of Managing Director at sports marketing agency Goodform, specialising in data and insights and working with major sports organisations across the world. Prior to Goodform, Michael was Head of Business for Watford Football Club.

At InCrowd, Michael will be responsible for translating the vision and strategy of the business into operational delivery excellence. He will lead on facilitating internal commercial operations and importantly will help ensure our customers are able to drive their own commercial growth and fan engagement through optimum use of our technology solutions.

Aidan Cooney, InCrowd’s co-founder and CEO stated “We are delighted to welcome Michael to the InCrowd team as we continue to help organisations improve top-line growth and business efficiencies using our digital experience technology and solutions. Michael has a very strong track record of working in club operations and in providing CRM solutions to sports governing bodies, leagues and clubs. We are incredibly excited about the level of experience and expertise he is bringing to InCrowd and, most importantly, to our customers.”

“I’m delighted to be joining InCrowd at such a pivotal time in digital transformation within sport”. Michael says. “The business has grown exponentially in the last eighteen months with its clear mission to drive ROI through data-powered digital experiences. I feel privileged to have joined the outstanding InCrowd team and look forward to making a significant contribution to the business operations of InCrowd and its rapidly growing customer base”.

InCrowd appoint Dan Lipman as Business Director of FanScore

Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Dan is joining from leading mass participation event organisers, Human Race Ltd.

Dan joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis Association and Tough Mudder.

Most recently Dan has been Commercial Director of Human Race where he was responsible for managing the marketing, digital and sponsor activation teams, as well as strategically advising the development of a new market-leading ticketing and CRM platform for parent company and organisers of Le Tour de France, Amaury Sport Organisation.

Dan will head-up the FanScore business division, which uses technology and data solutions to help some of the world’s leading sports audience owners, to better know, understand and monetise their audiences.

FanScore sits at the intersection where Brands, Media and Rights Holders meet, creating digital fan engagement tools and platforms that harness the 360 degree spend and attention of the sports fan and provide ROI focused digital sponsorship solutions.

Aidan Cooney, InCrowd’s co-founder and CEO stated “InCrowd have built a fantastic and profitable fan marketing platform and with Dan now coming aboard, we are going to progress our development for our clients in order to produce the most rewarding fan experience no matter where they are.”

Dan Lipman stated “I’ve witnessed first-hand how digital and social media has influenced the way in which brands look to activate to sports audiences, and the subsequent challenges this has created for Rights Holders in their ambitions to commercialise their assets.

I believe with our FanScore proposition we provide a genuine solution that will transform the ability for our partners to compete in a modern digital world. InCrowd have an unrivalled proposition and team to lead the way in revolutionising this space and I am delighted to have come on board to build on the great success the team have already achieved.”

InCrowd work with some of the biggest names in the sports industry including Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit their website www.incrowdsports.com or contact us now via enquiries@incrowdsports.com

About InCrowd:

InCrowd provide a fan engagement & sponsorship activation platform. Our understanding of the avid and emotional mindset of a fan is combined with in-depth data analysis and ground-breaking digital technology to offer rights holders and brands a unique opportunity to reach out to sports fans in the moments that really matter. Many of the world‘s top rights holders & brands use InCrowd’s fan marketing platform to collect more fan data, sell more tickets and increase sponsorship revenue. We also help sponsors connect with new customers and convert fan interaction into revenue & advocacy. Find out more – www.incrowdsports.com