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Ulster Rugby launch new official app with InCrowd

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The new official Ulster Rugby App is now live!

As part of their digital transformation and to accompany their new InCrowd built website launched in November 2021, Ulster Rugby and InCrowd have teamed up to deliver a club first with the launch of an Official app.

With the fan very much first in mind, the new app will be the ultimate Ulster Rugby companion; alongside native, stats driven match centres, the app will deliver exclusive news, personalised content, competitions and gamification to fans and provides new sponsorship opportunities.

Another exciting step for Ulster Rugby and InCrowd; keep an eye out for new features in the future as the team continue to develop the Ulster Rugby experience, #ForEveryFan…

Find out more HERE


Rugby League World Cup Agency Roster Announced

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Activity is starting to ramp up for the Rugby League World Cup 2021!

Ahead of the competition kicking off in October, RLWC21 has announced an incredible roster of individuals and business partners to deliver a truly memorable tournament for fans of Rugby League, old and new.

InCrowd are supporting the RLWC21 takeover of the The Rugby Football League’s official #OurLeague app for the build up to and duration of the tournament.

RLWC21 will be able to immediately connect with the 210K+ Our League members via InCrowd’s intelligent, data powered marketing technology and introduce new fans to the sport through exciting new activations. The Our League app will become a second screen companion to the tournament with sophisticated match centres, polls, exclusive news and personalised content bringing fans even closer to the event.

In addition audience driven, content and personalisation tools will offer brand partners new, exciting and hyper targeted sponsorship opportunities to drive ROI.

Find out more HERE


RFL’s Our League named as a finalist at the Sports Business Awards

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Our League, the Rugby Football League’s membership scheme for fans, players, coaches, volunteers and viewers, has earned the game further national recognition with a nomination in a second major sports awards ceremony this spring.

Our League is in the running for a Sports Business Award on May 31 in the Best Fan Engagement Programme category. This is the second award nomination of the awards season, having already been included on the shortlist for Best Fan / Community Engagement for the BT Sports Industry Awards on April 25. This second nomination comes after Our League recently celebrated breaking through the 100,000 members milestone, showing just how much Rugby League means to the fans.

Mark Foster, the RFL’s Chief Commercial Officer, said: “It’s great to have this recognition for the sport, and also for the people who have worked so hard to establish and develop Our League since it was launched in late 2017.“It was the first Rugby League OTT platform, allowing more matches and features to be broadcast and watched than ever before – and a pivotal part of our strategy for ensuring that Rugby League is well-placed to capitalise on the opportunities provided by the digital revolution.”

Launched in Autumn 2017 in partnership with InCrowd, the membership scheme has improved fan experience and engagement for lovers of Rugby League at all levels of the game, offering exclusive content, predictor games, ticket offers, money can’t buy benefits and prizes via the digital platforms – app (iOS & Android) and website that members can access. This season Rugby League personalities such as Andrew Henderson and Jamie Jones-Buchanan have led extensive coverage of the Betfred Championship and League One competitions, focusing on the best tries and matches through the week – as well as providing live and exclusive coverage every weekend.

This weekend (30th March) focus turns to the Coral Challenge Cup, with the Our League cameras focusing on the famous St Helens amateur club Thatto Heath, and their attempt to spring an upset against North Wales Crusaders. That will be followed by a blockbuster opening fixture from the fast-growing Women’s Super League on April 7, as Wigan Warriors launch their defence of the title against fierce local rivals St Helens.

Darren Parsons, Marketing Account Manager at InCrowd said, “Recently smashing the 100K member mark, Our League continues to be a great project to work on in close collaboration with the Rugby Football League. It’s been amazing to see fans from all corners of the Rugby League community come together and find something to engage with on the platform; it’s fast becoming an absolute must-have, for every fan.”

Download the Our League app on Apple iOS and Android or visit rugby-league.com to sign up for FREE!

The RFL & InCrowd welcome over 100,000 members to Our League

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Our League, the RFL’s website & mobile app for rugby league spectators, viewers & participants has officially surpassed the 100,000 members mark.

Launched in Autumn 2017 in partnership with InCrowd, the membership platform offers exclusive content, participation, ticketing integration, member benefits and prizes, enhancing the fan experience for lovers of Rugby League at all levels of the game.

Surpassing the 100k mark is the latest achievement for the Our League platform, having celebrated a number of landmarks since it’s fruition. Over 76,000 members interact with Our League through the official app with single day usage peaking at over 47,000.

The stats

53 rugby league matches have been streamed live, including Betfred Championship and League 1, Coral Challenge Cup (Men’s & Women’s) and Women’s Super League. 51,000 unique members have watched the live streamed matches, amounting to over 160,000 cumulative live streams views to date, with the current record at 25,000 viewers during England vs France in October 2018.

The popular round-by-round predictor game, which has engaged nearly 40,000 regular players, has awarded supporters with numerous prizes including hospitality tickets at all major Rugby League events, signed shirts/match balls and the opportunity to win the grand prize of £20,000.

Supporters have also been able to have their say by voting for the Man of the Match for every televised Betfred Super League and Betfred Championship fixture. Participation in the poll has generated an average of 3,000 votes per game. The app’s match centre, which covers community leagues right up to the Betfred Super League, was viewed over 1 million times in February alone.

Our League 100K members
Nichola Spencer, Membership Manager at the RFL said, “It’s fantastic that we’ve achieved the 100k members mark and the success of Our League continues to surpass our expectations. Our active membership numbers are constantly increasing and we are smashing record after record in terms of users and participation.”
“We’d like to thank InCrowd for the exceptional service they have provided since the launch of the platforms and we look forward to continuing our relationship with them to further improve the app and website. We are excited about what we will achieve together over the course of 2019, delivering an even better experience for our unique and passionate fans.”

Darren Parsons, Marketing Account Manager at InCrowd said “Our League continues to be a great project to work on, with the platform evolving and usage increasing regularly. It has been great to see members from all corners of the rugby league community come together and find something to engage with on the platform and in collaboration with The Rugby Football League, we will continue to develop Our League into an absolute must-have, for every fan.”

Download the Our League app on Apple iOS and Android or visit rugby-league.com to sign up for FREE!

InCrowd & The RFL celebrate a momentous first year for Our League

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  • 84,000 members, 32 live match streams and over 13,000 prizes won to date.
  • Successful integration of ticketing, rewards, live streaming, predictor games and polls.
  • Live broadcast integration with Sky Sports for Man Of The Match voting.
  • Community-wide match centre and player stats dashboards.
  • Big prize winners of signed merchandise, finals tickets and trips to Australia.

Just over a year ago, The Rugby Football League (RFL) launched their membership platform Our League in partnership with InCrowd. The RFL had approached InCrowd to realise their ambitions to build a world leading membership platform for spectators, viewers and participants of rugby league.

Plans for a membership website and mobile app included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help improve the fan experience and drive return on investment for The RFL. All parties were full of expectation, but no one could have imagined the success delivered by Our League. In a single year, some of Our League’s achievements include:

  • 32 live match streams.
  • An all-inclusive live match centre covering Betfred Super League to community leagues as well as a community player dashboard, sponsored by Dacia, showing statistics for the majority of rugby league players.
  • The introduction of a seamlessly linked ticketing and rewards scheme, along with in-stadia discounts.
  • Live broadcast integration with Sky Sports for Man of the Match voting via Our League platforms.
  • The launch of a round-by-round predictor game with a £20,000 grand prize.
  • Simultaneous launches of video polls that include the “Try or No Try” poll sponsored by Patient Claim Line and the “Flair Play of The Month”.

The success of these fan experience initiatives by InCrowd and The RFL has been driven by the eager participation of an enviably diverse rugby league fan base, devoted to a sport that delivers competitiveness, entertainment, passion and pride with down to earth, approachable players and coaching staff. In its first year, the Our League membership platform has welcomed 84,000 members, 65,000 of which have downloaded the Our League app which has achieved an 80% active app user rate. The regular Man of The Match vote and other polls boast over 300,000 engagements throughout the Betfred Super League season, with the Betfred Man of the Match polls over a 10 minute period averaging 3,500 votes, and other polls returning an average of 2,200 votes.

Active participation is also driven by the exceptional prizes on offer to Our League members playing the round-by-round predictor. Just this year, we have seen over 13,000 fans win prizes including signed England shirts and rugby balls, hospitality tickets to the 2018 Ladbrokes Challenge Cup Final and Betfred Super League Grand Final and tickets to see the England vs New Zealand internationals. Four predictor players came within four correct predictions of the £20,000 grand prize. Other Our League big prize winners included:

  • 10 winners of “super fan passes” – two tickets to all major rugby league events throughout the season.
  • Two Betfred Super League 2019 season ticket winners for the club of their choice.
  • The 50,000th Our League member and lifelong St Helens fan Derek Hewitt won two VIP tickets to the 2018 Ladbrokes Challenge Cup Final at Wembley Stadium.
  • Predictor player Neil Cunliffe won an all-inclusive trip to Brisbane, Australia for two to watch England play in the 2017 Rugby League World Cup Final.

“The success of Our League has more than surpassed our expectations. Our active membership numbers are constantly increasing and we are smashing record after record in terms of users and participation. The team at InCrowd have really taken the time to understand our sport and our fans and continue to provide an exceptional service. We are excited about what we will achieve together in the 2019 season, delivering an even better experience for our unique and passionate fans”, Nichola Spencer, Membership Manager at the RFL

Darren Parsons, Marketing Account Manager at InCrowd stated that “it has been a pleasure working with The RFL in this inaugural Our League season, building the foundations of their membership platform for fans to enjoy for years to come. We have immense pride in what we have achieved with The RFL in just one year and we are looking forward to continuing this successful partnership in 2019.”

£20,000 jackpot prize within reach for one OurLeague Predictor player

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The UK rugby league season is reaching fever pitch for fans with the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards all fast approaching as well as a three-match Autumn International series against New Zealand and a pre-series game against France.

One fan who will be paying even more attention to the Betfred Super League semi-finals than usual is Wigan Warriors fan Ian Darbyshire. Ian has been an OurLeague member since its launch in October 2017 and a regular player of the OurLeague predictor. His recent streak of 22 correct predictions, dating back to 17th August, makes him the best performing predictor player of the season. In fact, Ian is one of only five out of 30,000 players to reach a streak of 20 or above.

Ian’s impressive feat has already won him the September leaderboard prize of 4 hospitality tickets to the Betfred Super League Grand Final, in which he could see his side, Wigan Warriors, compete for the trophy if they make it past the semi-finals on Friday 5th October.

There is however a more significant personal prize within Ian’s reach; his active streak of 22 leaves him just 3 correct predictions away from winning OurLeague’s £20,000 Predictor jackpot prize. In order to win, Ian must correctly predict the outcome of St. Helens vs Warrington Wolves, Wigan Warriors vs Castleford Tigers, along with the first try scorer of the latter game. Keep a close eye on InCrowd’s Twitter and Instagram accounts as well as industry press for the outcome.

The InCrowd team would like to wish Ian luck, and in keeping with the Super League message for the Grand Final, encourage him to ‘Dare to Dream’.

OurLeague is the Rugby Football League’s membership platform powered by FanScore and developed in partnership with InCrowd. The platform provides exclusive content, live streaming, a host of member benefits and engaging interactive touch points for rugby league fans including polls, live Man of the Match voting and the season long predictor competition. To find out more, contact enquiries@incrowdsports.com

Nichola Spencer, Membership Manager at the Rugby Football League said, “Since its launch at the end of 2017, membership of OurLeague has increased massively and now has nearly 70,000 registrations. The OurLeague Predictor is a fantastic way for fans to engage with each game and win incredible prizes. We’d like to wish Ian the best of luck in his predictions tonight and tomorrow.”

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