Tag Archive for: World Cup

Sky Sports Road To Moscow

InCrowd partner with Sky Sports to create pre-tournament “Road To Moscow” world cup predictor game

Sky Sports and InCrowd have developed an interactive world cup predictor game to run between the end of the domestic season and beginning of the world cup to drive pre-tournament excitement and anticipation levels.

http://www.skysports.com/roadtomoscow
App Store: https://itunes.apple.com/gb/app/sky-sports-road-to-moscow/id1380734568?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.bskyb.moscow

Super 6 is part of the match day experience for fans up and down the country and with the regular season finishing on Sunday, Sky Sports needed to maintain fan engagement for the build up to the world cup in June. The “Road To Moscow” Predictor will allow fans make predictions and compete in mini-leagues, as well as going up against the panelists from Sky Sports Soccer Saturday who are also participating in the game. The game will also be offering a £5,000 prize to the winner with the most correct predictions.

InCrowd’s John O’Connor says “The world cup is the biggest and most exciting sporting event on the planet. The Road to Moscow game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”

The game asks to fan to make predictions for the various stages of the month-long tournament, initially identifying the group winners and runners up, before selecting the victor in each game in the knock-out stages from the round of 16 through to the final. These predictions create a “Road To Moscow” wheel chart, unique to that fan, that can be shared via social media, extending the reach of the game and encouraging further participation from an even broader audience.

Fans will be able to download the app from the App Store and Google Play and will also have the opportunity to play via the Sky Sports and Sporting Life websites. SkyBet will be the advertising partner for the game and Sky Sports have also worked closely with their partner to incorporate promotion of “Road To Moscow” within the SkyBet app.

David Gibbs, Digital Director at Sky Sports says, “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”

InCrowd work with some of the biggest names in the sports industry. This includes Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC. To find out more information on InCrowd, please visit the website www.incrowdsports.com or contact now via enquiries@incrowdsports.com.

InCrowd pairs with ICC again for the ICC Women’s Cricket World Cup 2017

After the success of the ICC FanScore Champions Trophy app, InCrowd and the International Cricket Council (ICC) are delighted to announce the launch of the new Official ICC FanScore Women’s World Cup app.

The app, which is available to download on both iOS and Android will follow the same format as the ICC Champions Trophy version, allowing fans to play for their favourite nation through a series of cricket predictors and will run throughout the ICC Women’s World Cup, held in England and Wales from the 24th June to 23rd July.

ICC FanScore Women’s World Cup 2017 utilises a series of easy-to-play predictor games and polls, giving cricket fans the chance to add some extra spice to the tournament by challenging their friends, competing against other fans, representing their nation and winning some fantastic money-can’t-buy prizes. These include a bat, signed by all the captains, a signed Sachin Tendulkar cap plus plenty more.   

The app also allows users to vote for their Fans’ Player of the Match as well being able to predict on multiple events within a match such as: 

  •  Match Winner
  •  Number of Runs in 1st Innings
  •  Highest Run Scorer
  •  Best Bowler

Prizes will be awarded to the best performing fans on multiple occasions throughout the tournament.

FanScore’s integrated push notification system will continue to give the ICC a new data-driven and highly targeted channel to communicate to their fans on a regular basis throughout the competition.

Aidan Cooney, CEO of InCrowd said: “After the success of the FanScore app for the ICC Champions Trophy we’re delighted to once again be working with the ICC, this time on the Women’s World Cup. With the growth of the women’s game in recent times it is a great opportunity for us to help raise visibility and engagement within women’s sport as well as providing fans with an enhanced experience of what should be a hugely competitive tournament.”

Tag Archive for: World Cup