Tag Archive for: YSTA19

InCrowd recognised on ‘Agency Of The Year’ Shortlist

On 30th January, the shortlists for the 2019 Yahoo Sports Technology Awards were revealed. InCrowd are proud to announce that we are amongst the five successful shortlisted agencies, whose work has been recognised in the Agency Of the Year category. This year, once again, sees fierce competition with entries representing 50 sports from 30 countries doing battle.

InCrowd are a data and technology led  fan marketing company, but first & foremost, we are sports fans. We understand the passion & dedication of supporters towards the clubs, leagues & players they love. Our vision is to lead the evolution of the fan experience through technology & insight, giving clients opportunities to deliver personalised & relevant content and create unique commercial opportunities, driving value for everyone. To meet the challenges of today’s sports marketing landscape, InCrowd assessed the structure of our business in regards to efficiency, conducted fan research projects & launched a host of new products & features with major rights holders across a range of sports, ultimately rewarded by our nomination in this year’s Yahoo Sports Technology Awards.

InCrowd’s highlights include:

  • The RFL’s Our League membership platform, building a community of over 90K members in its first year.
  • The Formula 1 Grand Prix app, a digital concierge service for fans, for every track.
  • The Sky Sports Road To Moscow predictor game for the 2018 World Cup, that generated 2.64m predictions.
  • A 309% usage increase for our InCrowd Cast in-stadia digital display management software.

Rebecca Hopkins, Sports Technology Awards Group CEO, said “We are in the sixth cycle of the Yahoo Sports Technology Awards and this year’s entries, once again, push the boundaries of innovation across the sector. The shortlist highlights frontrunners in every area and proves that these Awards highlight the industry’s technical progress like no other. Every successful brand should be proud to have made it this far given the high standard of competition.”

CEO of InCrowd Aidan Cooney says “Moments like this make me feel incredibly proud –  we feel that we have an amazing team and we are starting to make groundbreaking advances in the field of sports marketing using technology to help sports tell their story and enabling fans and brands to be part of that story and it is nice when an outside body recognises the steps we are taking. We are honoured to be included on such a strong list of contenders and look forward to celebrating with everyone at the ceremony”.

The 2019 ceremony will be hosted at the Roundhouse, London, on May 2nd, an experience enjoyed by leading industry figures, innovators and international athletes, who will be flying in from around the world for the event. InCrowd would like to congratulate our fellow nominees and look forward to the celebrations.

For more information about InCrowd, please contact enquiries@incrowdsports.com

More information about the Awards can be found at www.sportstechgroup.org

Editors Notes: The Yahoo Sports Technology Awards is the leading global celebration of technology-led innovation across the international sports sector. Held annually as a competition to highlight outstanding advances in the industry, the Awards is run by the Sports Technology Awards Group and judged by over 40 leading influencers from the world of sport. Six brands are shortlisted for every category, with one outright winner being awarded the YSTA Trophy in each. The Awards were first held in 2014, with Yahoo Sport taking headline sponsorship for the first time in 2018. The Awards attract hundreds of entries from more than 30 countries and 50 sports. The Group is also glad to be partnered with Ticketmaster Sport as Global Ticketing Partner, Charles Russell Speechlys as Global Legal Partner, and Betconstruct as Global Betting Partner.