Our League was introduced in time to deliver priceless experiences for fans during the 2017 Rugby League World Cup (RLWC2017 including a match predictor that saw 7K players over the competition. Thanks to integrations with many of the RFL’s partners including Tickethour, Rewards4 Rugby League, FluidCM and StreamAMG, fans were able to fully immerse themselves in the men and women’s world cup tournaments for free.
Work was then extended to the 2018 Rugby League season. In the first seven weeks of the season, Our League saw nearly 12K participants in the Betfred Super League round by round predictor game and consistently received 3,000 – 4,000 Betfred Man of the Match votes, thanks to InCrowd’s first live broadcast participation TV initiative with Sky Sports.
In line with the new OTT strategy, 40 matches were live-streamed on the platform and membership went from 0 to 85k in a single year, growing the marketable database of RFL by 60%, with data revealing that new digital members were generally around 14 years younger than the average audience, creating a connection between the governing body & the next generation of rugby league players & fans.
Work continued to further improve the Our League platform ready for the 2019 season, including integration into the RFL website. In Jan 2019, a new look app was launched after feedback sessions with fans and planning began on upgrading the Rewards4Rugby League points system.
The membership platform now boasts nearly 227K registered members and 89K unique predictor players. Our League also has the ability to cast live streams and live stream multiple games simultaneously. The app includes a content preference centre giving The RFL the ability to further personalise user experiences, and deliver greater ROI for themselves and their partners.
Our League will be taken over by the Rugby League World Cup during October and November delivering World Cup Content and activations to an already highly engaged audience and introducing new fans to the platform.