Designed to be seamless and stress-free, the InCrowd Ticket Wallet provided a swift way to transfer tickets to friends & family and a safe & efficient way to enter venues.
By including tickets The Hundred app was essential to all attendees and made ticket management as easy as possible for them, as well as providing the ECB with a really valuable and successful data capture method. The app also provided key routes to know and learn more about cricket in general and begin the participation pathways.
2021 also saw a rapidly changing landscape in terms of safety regulations. It was always the plan for The Hundred to be the first multi-venue competition to be exclusively 100% digital ticketing, but an update was made by InCrowd to include a Covid Declaration to confirm each individual was eligible and to keep pace with the changing regulatory environment. The InCrowd Ticket Wallet allowed and tracked cross OS sharing, ensuring that the ECB would know every ticket holder attending matches.