Tag Archive for: Content

InCrowd and Gymnastics Australia announce digital platform partnership

Gymnastics Australia, the national governing body for gymnastics within Australia and the 8 State & Territory Associations have agreed an exciting partnership with InCrowd to launch new digital platforms at the end of this year.

Established in 1949, Gymnastics Australia’s mission is to promote, develop and grow gymnastics for the enjoyment of all, and a key part of this strategy is to enhance the digital experience for its new and existing audiences. Having undergone brand and data transformations in the last couple of years, Gymnastics Australia’s focus has turned to the website platforms and how the online experience can be improved to drive better value for the organisation and its members.

InCrowd has a proven track record of producing industry-leading fan technology, data driven solutions and professional services for it’s portfolio of clients that includes UEFA, Major League Soccer, United Rugby Championship (URC), Premiership Rugby, EuroLeague Basketball, Formula 1, ECB, Rugby Football League, World Snooker and a number of Premier League and Championship football clubs.

In Australia and New Zealand, InCrowd is currently working with organisations such as the AFL, Fijian Drua Rugby and Golf Australia, and delivers in-stadia LED display technology across 41 venues including the SCG, GMHBA Stadium, Stadium Australia and CommBank Stadium.

The new websites will be built upon InCrowd’s Digital Experience Platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan activations, reporting & insights and audience targeting tools that enable personalised content delivery and communications based on 1st party data.

InCrowd’s Head of Partnerships AU & NZ Seb Lear said “the sport of Gymnastics in Australia is heading into an incredible period.. With the Commonwealth Games coming to Victoria in 2026, and the Brisbane Olympics in 2032, InCrowd is extremely excited to support Gymnastics Australia and the State & Territory associations in capitalising on these milestone events. By delivering best in class digital platforms that engage new and existing audiences,

InCrowd believes that these fan-first developments by Gymnastics Australia will enable the sport to continue to grow and thrive for years to come.”

Alexandra Ash, Chief Executive Officer at Gymnastics Australia added “We’re thrilled to partner with InCrowd, an organisation which constantly pushes the boundaries in providing a unique digital experience for sports fans around the world. ”

“This is a significant and welcome partnership for Gymnastics in Australia as we enter what is an exciting decade of sport in this country. We look forward to working with Seb and the entire InCrowd team to engage further with our members and supporters.”

Product Update | 02 Nov 22

“Changing the game”: WEURO22 Content

InCrowd’s Women’s Football Content Lead Helma von Zadow and Content Team Lead Sam Adams reflect back on the highly collaborative effort from both the InCrowd and UEFA teams, creating a content strategy that smashed through objectives, welcomed new audiences and helped to usher in a new era for women’s football.

“Having some of these experiences… it doesn’t feel like work. We are creating content for sport which is something we are all truly passionate about. We love what we do.” Helma von Zadow (Women’s Football Content Lead)

Norwich City FC & InCrowd launch new official app

Another really exciting day for InCrowd!

The new Norwich City Football Club app is the “one stop shop” for all things Canaries, right there in the pocket of the NCFC fans.

Fans now have easy and instant access to all the latest news, live match updates, online shop, games and much more.

With new rich push notifications, fans will never miss an update, and be the first to know with the apps ‘breaking news’ feature. Matchday notifications will deliver fans line-ups, goals, stats, half time and full-time results.

Fans will also be given there say, with the delivery of a new player of the match featured poll.

With easy access to Canaries TV, users can also watch and listen to available content through the app on your mobile.

Next on the agenda, the team will work together to increase the app’s functionality and user experience, whilst working towards an advanced mobile ticketing feature to allow fans to keep all matchday tickets in one place.

Download the app now to see for yourselves!

📱 Apple App Store

📱 Google Play Store

Aidan Cooney Founders Stories - iSC interview

“Changing The Game: Founders Stories” Part 1

Part 1 of InCrowd CEO Aidan’s “Changing The Game: Founders Stories” discussion with David at iSportConnect is now live!

“One of the things we learnt pretty quickly was that European audiences want something completely different to American audiences.”

Leading InCrowd as the business continues to change the game for sports organisations by delivering innovative new ways of connecting with fans and activating sponsorships, this is essential viewing / listening!

Keep an eye out for Part 2, coming soon

InCrowd drives big numbers for Finalissima 22

The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.

With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:

  • 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
  • 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América

Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.

To find out more about InCrowd’s content services, visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com

BLOG: The Engagement Game – how to balance editorial and brand content on social

The attraction of a sports property’s social media offering is becoming an increasingly important element in partnerships with brands – but maximising this relationship in editorial terms to the satisfaction of both parties requires a delicate balance, with engagement at its heart.

Making the most of a mobile moment

Advertising is a dynamic industry; that much is a fact. If you are in need to evidence, any number of sources will show you how budget spend has moved from area to area and how it is projected to continue to do so.

Advertising evolves to follow the consumers, who are remarkably fickle in how and when they expect to be communicated with. Timing, whilst always important, has never been more crucial; and this is due at least in part to the rise of mobile connectivity: Because instant became possible, it became expected with the immediacy and locational transferability of a smartphone altering the way in which consumers can respond to marketing messages.

It doesn’t necessarily mean that they will.

 

Digital marketing messages can be exceptionally well targeted; that much is undeniable. On lines of demographics, interests, and purchase history it is possible to target the most relevant people; but are you targeting those people at the time they are best hit? In all likelihood, probably not.

Timing is essential. But that presents its own set of challenges; many of them logistical. The chart below demonstrates this fantastically well; and it would also be interesting to know the style, form, quality, and consistency of moment-responses generated in such short timeframes.

Moment Marketing 1

Credit: eMarketer

However, producing great content at the right time can be – and has been – done exceptionally well as the two examples below demonstrate. They also demonstrate why 67% of digital marketers in the UK expect to increase their spend on moment marketing in 2016.

Mobile Marketing 2

One of the most famous example of moment marketing. The lights go out at Superbowl XLVII and OREO produced this Tweet in around 10 minutes, before the lights came back on. It was retweeted 10,000 times within the first hour.

Mobile marketing 3AFC Bournemouth all but guarantee promotion to the Premier League in their penultimate match of the 2014/15 Championship season. Their goal difference makes them near impossible to catch and they celebrate accordingly; with Charlton their last fixture of the season.

These examples both had the moment created for them, and they acted on it, but wouldn’t advertising, or digital content, be easier if you knew what the moment was going to be? Or even better: What if you could create the moment?

Within direct advertising, it will be difficult to create that moment. However, great sponsorship activations create great moments and what’s more, they create them at a scheduled time. This is a move away from the immediacy of moment marketing, to right-moment marketing.

Thanks to mobile connectivity, anywhere can be the right place and if you can get the right content at the right time, it can go a long way.