Built specifically for sport InCrowd’s headless Digital Experience Platform, Bridge, is a set of highly sophisticated and fully integrated products.
Swiftly create and deliver multi-channel, trackable fan marketing campaigns with a comprehensive CMS, commercially driven and configurable digital activation tools and an advanced Fan Data Platform that draws on transactional and behavioural data and can be fully integrated with InCrowd’s Membership Platform.
Multi-channel content production can be managed entirely on Bridge, fully targeted and personalised to enhance the fan experience. Every page or article is fully customisable using the broad suite of content blocks available.
InCrowd’s digital asset manager, a central library of image and video content with built in image scaling and rendering and the added ability to integrate with third party content platforms.
Deliver segmented content campaigns to fans across multiple digital platforms. Tailor content types to your audience based on device data and high level preferences or turbocharge personalisation by integrating first party data from multiple sources.
A sophisticated push messaging system that allows for scheduled, targeted messages or “on the fly” notifications. A/B testing ensures the right message reaches the right fan at the right time.
A visual asset management system that allows users to sell, allocate, schedule and monitor display content across venue media outputs, with the added ability to fully integrate with Cast in-stadia LED display software.
FAN DATA PLATFORM
Powered by flexible data query rules and advanced logic, Audience Builder allows users to create sophisticated audience lists for content and messaging delivery, utilising super accurate fan records thanks to the fast data refresh rate of the Fan Data Platform.
Integrated across push, personalised content and email and with comprehensive reporting and A/B testing, this hyper-flexible tool has a proven track record of generating high fan engagement.
This fan profile management platform allows you to view and edit a fan’s personal details, marketing preferences, linked ticketing accounts, device history and ticketing purchase history as well as the added ability to self-manage data deletion requests.
Single Fan View (SFV)
Aggregating existing data with new, valuable first party data through enhanced tracking of digital engagements enables users to match cross-device data to a single user building a richer profile (SFV) to be applied across multi-channel marketing.
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