The Membership Platform is designed to create seamless digital customer journeys, collect fan data and enable more granular multi-channel personalisation as part of InCrowd’s advanced Fan Data Platform.
Single Sign On
An open SSO that provides a unified experience across all digital touch points to optimise user registration, create fan facing profiles and capture relevant data to drive deeper personalisation. This fully customisable SSO can also be easily integrated into third party platforms.
Paired with SSO solutions, the Entitlements service enables content and subscriptions to be put behind a data wall, creating a digital membership experience for fans and providing deeper 1st party Data for rights holders.
The Fan Wallet
An “out of the box” solution with end-to-end protection and control of digital assets, the wallet allows fans to store all their purchases in one place including match tickets, season cards, subscriptions and more. Delivering on convenience and efficiency for the fan, InCrowd has integrated with several premium ticketing providers including Ticketmaster, Secutix and SeatGeek.
Rewards and Loyalty
An integrated loyalty and rewards system linked to direct activations and gamification or based on general app & web activity. InCrowd has strong integrations with third party rewards scheme providers like Rewards4.
Based on frequent engagement and interaction, InCrowd’s gamification tools give fans the ability to create achievement-based personal fan profiles. These profiles generate shareable content for fans and a rich data source for sports organisations and brand partners to create and target new audiences.
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