Digital fandom has been around in many guises over the years, and in its most common form it’s in the mobile apps and websites that you use every day – the concept of fandom allows fans around the world to get closer to their sport and connect them to a community. In InCrowd’s future view, sports fandom has huge untapped potential in this digital space, and the focus is to make it easier than ever to access, engage and connect turning fandom from a localised concept into a global one.
Fan Experience Product Manager Joshua Holland-Bedson and Training Manager and Gamification Specialist Ben Hayward sat down with iSportConnect to discuss how InCrowd is helping sports organisations to understanding the value of Digital Fandom for fans and the organisations themselves.
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InCrowd is excited to announce a new partnership with Sussex Cricket, who will be using a selection of InCrowd’s quick to deploy and customisable Inventory Blocks to drive live fan engagement!
To kick off this fan-first initiative, Sussex Cricket will be launching new embedded Live Blog and Polls Blocks on their website in time for the County Championship game against Glamorgan on Thursday 18th May. This match sees two of the best batters in the world, Steve Smith and Marnus Labuschagne, come up against each other before joining forces for The Ashes in the Summer.
InCrowd’s Inventory Blocks are designed to instantly deliver engaging experiences, generating direct fan interactions and creating new activation opportunities for brand partners. To find out more, get in touch – firstname.lastname@example.org
InCrowd is pleased to announce a new partnership with mass participation and wellness experts Stepathlon.
InCrowd will be helping the team to drive forward their “movement for movement” initiative to improve physical and mental health with maximum inclusivity, a mission that has already engaged fans from some of the world’s largest sports organisations.
Stepathlon will be utilising InCrowd’s Content Management System and Fan Data Platform alongside their soon to launch upgraded fan and community engagement app to deliver targeted and relevant content to the right audience, at the right time.
It’s so great to be working in partnership with InCrowd; the passion and world class expertise the team always bring is both hugely reassuring and exciting.Nick Rusling, Managing Director
InCrowd is thrilled to be shortlisted for Partnership Of The Year at the #STA2023 awards with Crystal Palace Football Club.
This recognition honours a hugely successful year working with the brilliant team at CPFC, helping to deliver fully connected, data-led digital experiences for fans and new exciting commercial opportunities for the club and its brand partners.
Together, CPFC and InCrowd have delivered a suite of new fan-facing digital channels, managed by a central Digital Experience Platform and underpinned by a connected Fan Data Platform, enabling CPFC to create an unrivalled digital experience with personalised experiences for fans, and driving commercial growth. Results include:
- Record membership revenue
- Record subscription revenue
- Record hospitality enquiries and conversion
- Record online retail revenue
- Enhanced commercial partnerships including significant digital inventory
“It has been apparent from day one that InCrowd approaches our relationship as a true partnership, and are committed to helping us solve business challenges and drive commercial growth.”
James Woodroof, Chief Marketing & Communications Officer, Crystal Palace FC
Gymnastics Australia, the national governing body for gymnastics within Australia and the 8 State & Territory Associations have agreed an exciting partnership with InCrowd to launch new digital platforms at the end of this year.
Established in 1949, Gymnastics Australia’s mission is to promote, develop and grow gymnastics for the enjoyment of all, and a key part of this strategy is to enhance the digital experience for its new and existing audiences. Having undergone brand and data transformations in the last couple of years, Gymnastics Australia’s focus has turned to the website platforms and how the online experience can be improved to drive better value for the organisation and its members.
InCrowd has a proven track record of producing industry-leading fan technology, data driven solutions and professional services for it’s portfolio of clients that includes UEFA, Major League Soccer, United Rugby Championship (URC), Premiership Rugby, EuroLeague Basketball, Formula 1, ECB, Rugby Football League, World Snooker and a number of Premier League and Championship football clubs.
In Australia and New Zealand, InCrowd is currently working with organisations such as the AFL, Fijian Drua Rugby and Golf Australia, and delivers in-stadia LED display technology across 41 venues including the SCG, GMHBA Stadium, Stadium Australia and CommBank Stadium.
The new websites will be built upon InCrowd’s Digital Experience Platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan activations, reporting & insights and audience targeting tools that enable personalised content delivery and communications based on 1st party data.
InCrowd’s Head of Partnerships AU & NZ Seb Lear said “the sport of Gymnastics in Australia is heading into an incredible period.. With the Commonwealth Games coming to Victoria in 2026, and the Brisbane Olympics in 2032, InCrowd is extremely excited to support Gymnastics Australia and the State & Territory associations in capitalising on these milestone events. By delivering best in class digital platforms that engage new and existing audiences,
InCrowd believes that these fan-first developments by Gymnastics Australia will enable the sport to continue to grow and thrive for years to come.”
Alexandra Ash, Chief Executive Officer at Gymnastics Australia added “We’re thrilled to partner with InCrowd, an organisation which constantly pushes the boundaries in providing a unique digital experience for sports fans around the world. ”
“This is a significant and welcome partnership for Gymnastics in Australia as we enter what is an exciting decade of sport in this country. We look forward to working with Seb and the entire InCrowd team to engage further with our members and supporters.”