Posts

Sussex Cricket to deploy new live activations

InCrowd is excited to announce a new partnership with Sussex Cricket, who will be using a selection of InCrowd’s quick to deploy and customisable Inventory Blocks to drive live fan engagement!

To kick off this fan-first initiative, Sussex Cricket will be launching new embedded Live Blog and Polls Blocks on their website in time for the County Championship game against Glamorgan on Thursday 18th May. This match sees two of the best batters in the world, Steve Smith and Marnus Labuschagne, come up against each other before joining forces for The Ashes in the Summer.

InCrowd’s Inventory Blocks are designed to instantly deliver engaging experiences, generating direct fan interactions and creating new activation opportunities for brand partners. To find out more, get in touch – enquiries@incrowdsports.com

InCrowd announce Stepathlon partnership

InCrowd is pleased to announce a new partnership with mass participation and wellness experts Stepathlon.

InCrowd will be helping the team to drive forward their “movement for movement” initiative to improve physical and mental health with maximum inclusivity, a mission that has already engaged fans from some of the world’s largest sports organisations.

Stepathlon will be utilising InCrowd’s Content Management System and Fan Data Platform alongside their soon to launch upgraded fan and community engagement app to deliver targeted and relevant content to the right audience, at the right time.

It’s so great to be working in partnership with  InCrowd; the passion and world class expertise the team always bring is both hugely reassuring and exciting.

Nick Rusling, Managing Director

InCrowd shortlisted for Sports Technology Award

InCrowd is thrilled to be shortlisted for Partnership Of The Year at the #STA2023 awards with Crystal Palace Football Club.

This recognition honours a hugely successful year working with the brilliant team at CPFC, helping to deliver fully connected, data-led digital experiences for fans and new exciting commercial opportunities for the club and its brand partners.

Together, CPFC and InCrowd have delivered a suite of new fan-facing digital channels, managed by a central Digital Experience Platform and underpinned by a connected Fan Data Platform, enabling CPFC to create an unrivalled digital experience with personalised experiences for fans, and driving commercial growth. Results include:

  • Record membership revenue
  • Record subscription revenue 
  • Record hospitality enquiries and conversion 
  • Record online retail revenue
  • Enhanced commercial partnerships including significant digital inventory 

“It has been apparent from day one that InCrowd approaches our relationship as a true partnership, and are committed to helping us solve business challenges and drive commercial growth.”

James Woodroof, Chief Marketing & Communications Officer, Crystal Palace FC

Gymnastics Australia appoints InCrowd

Gymnastics Australia, the national governing body for gymnastics within Australia and the 8 State & Territory Associations have agreed an exciting partnership with InCrowd to launch new digital platforms at the end of this year.

Established in 1949, Gymnastics Australia’s mission is to promote, develop and grow gymnastics for the enjoyment of all, and a key part of this strategy is to enhance the digital experience for its new and existing audiences. Having undergone brand and data transformations in the last couple of years, Gymnastics Australia’s focus has turned to the website platforms and how the online experience can be improved to drive better value for the organisation and its members.

InCrowd has a proven track record of producing industry-leading fan technology, data driven solutions and professional services for it’s portfolio of clients that includes UEFA, Major League Soccer, United Rugby Championship (URC), Premiership Rugby, EuroLeague Basketball, Formula 1, ECB, Rugby Football League, World Snooker and a number of Premier League and Championship football clubs.

In Australia and New Zealand, InCrowd is currently working with organisations such as the AFL, Fijian Drua Rugby and Golf Australia, and delivers in-stadia LED display technology across 41 venues including the SCG, GMHBA Stadium, Stadium Australia and CommBank Stadium.

The new websites will be built upon InCrowd’s Digital Experience Platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan activations, reporting & insights and audience targeting tools that enable personalised content delivery and communications based on 1st party data.

InCrowd’s Head of Partnerships AU & NZ Seb Lear said “the sport of Gymnastics in Australia is heading into an incredible period.. With the Commonwealth Games coming to Victoria in 2026, and the Brisbane Olympics in 2032, InCrowd is extremely excited to support Gymnastics Australia and the State & Territory associations in capitalising on these milestone events. By delivering best in class digital platforms that engage new and existing audiences,

InCrowd believes that these fan-first developments by Gymnastics Australia will enable the sport to continue to grow and thrive for years to come.”

Alexandra Ash, Chief Executive Officer at Gymnastics Australia added “We’re thrilled to partner with InCrowd, an organisation which constantly pushes the boundaries in providing a unique digital experience for sports fans around the world. ”

“This is a significant and welcome partnership for Gymnastics in Australia as we enter what is an exciting decade of sport in this country. We look forward to working with Seb and the entire InCrowd team to engage further with our members and supporters.”

“Changing the game”: WEURO22 Content

InCrowd’s Women’s Football Content Lead Helma von Zadow and Content Team Lead Sam Adams reflect back on the highly collaborative effort from both the InCrowd and UEFA teams, creating a content strategy that smashed through objectives, welcomed new audiences and helped to usher in a new era for women’s football.

“Having some of these experiences… it doesn’t feel like work. We are creating content for sport which is something we are all truly passionate about. We love what we do.” Helma von Zadow (Women’s Football Content Lead)

Norwich City FC & InCrowd launch new official app

Another really exciting day for InCrowd!

The new Norwich City Football Club app is the “one stop shop” for all things Canaries, right there in the pocket of the NCFC fans.

Fans now have easy and instant access to all the latest news, live match updates, online shop, games and much more.

With new rich push notifications, fans will never miss an update, and be the first to know with the apps ‘breaking news’ feature. Matchday notifications will deliver fans line-ups, goals, stats, half time and full-time results.

Fans will also be given there say, with the delivery of a new player of the match featured poll.

With easy access to Canaries TV, users can also watch and listen to available content through the app on your mobile.

Next on the agenda, the team will work together to increase the app’s functionality and user experience, whilst working towards an advanced mobile ticketing feature to allow fans to keep all matchday tickets in one place.

Download the app now to see for yourselves!

📱 Apple App Store

📱 Google Play Store

Aidan Cooney Founders Stories - iSC interview

“Changing The Game: Founders Stories” Part 1

Part 1 of InCrowd CEO Aidan’s “Changing The Game: Founders Stories” discussion with David at iSportConnect is now live!

“One of the things we learnt pretty quickly was that European audiences want something completely different to American audiences.”

Leading InCrowd as the business continues to change the game for sports organisations by delivering innovative new ways of connecting with fans and activating sponsorships, this is essential viewing / listening!

Keep an eye out for Part 2, coming soon

InCrowd drives big numbers for Finalissima 22

The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.

With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:

  • 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
  • 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América

Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.

To find out more about InCrowd’s content services, visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com

InCrowd and The ECB win Sports Technology Award

Last night InCrowd and England & Wales Cricket Board (ECB) were delighted to be named Sports Technology Partnership of the Year, at the Sports Technology Awards 2022, expertly run by The STA Group.

This was a highly competitive category, with the other shortlisted contenders all having great years. Thanks again to those at The STA Group for hosting such a special evening!

Here’s to another great year and summer ahead with The Hundred!

For the full list of winners, click here

InCrowd and the ECB now look to Summer 2022 and the plans already unfolding to make the return of The Hundred even bigger and better than 2021 – download the app now, and keep an eye out!

To find out more about InCrowd Customer Data and Fan experiences products, visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com to set up a quick all


Euroleague and InCrowd launch new official app

Euroleague Basketball launch new official app!

To accompany their new website, built by UNRVLD and powered by InCrowd’s digital experience platform, Bridge, Euroleague and InCrowd are pleased to announce the launch of a new iOS and Android app.

The new app allows fans to keep up to date with the action from all three competitions, this time right in the pocket of the Euroleague fan. Live match updates, box scores, play by plays, video and dynamic news feeds mean that fans will never miss a moment…

Find out more HERE

Exciting times ahead as InCrowd expands it’s broad product and services offering into a more diverse roster of sports. To find out more visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com