Tag Archive for: website

InCrowd drives big numbers for Finalissima 22

The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.

With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:

  • 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
  • 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América

Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.

To find out more about InCrowd’s content services, visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com

InCrowd and The ECB win Sports Technology Award

Last night InCrowd and England & Wales Cricket Board (ECB) were delighted to be named Sports Technology Partnership of the Year, at the Sports Technology Awards 2022, expertly run by The STA Group.

This was a highly competitive category, with the other shortlisted contenders all having great years. Thanks again to those at The STA Group for hosting such a special evening!

Here’s to another great year and summer ahead with The Hundred!

For the full list of winners, click here

InCrowd and the ECB now look to Summer 2022 and the plans already unfolding to make the return of The Hundred even bigger and better than 2021 – download the app now, and keep an eye out!

To find out more about InCrowd Customer Data and Fan experiences products, visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com to set up a quick all


Euroleague and InCrowd launch new official app

Euroleague Basketball launch new official app!

To accompany their new website, built by UNRVLD and powered by InCrowd’s digital experience platform, Bridge, Euroleague and InCrowd are pleased to announce the launch of a new iOS and Android app.

The new app allows fans to keep up to date with the action from all three competitions, this time right in the pocket of the Euroleague fan. Live match updates, box scores, play by plays, video and dynamic news feeds mean that fans will never miss a moment…

Find out more HERE

Exciting times ahead as InCrowd expands it’s broad product and services offering into a more diverse roster of sports. To find out more visit www.incrowdsports.com or get in touch directly on enquiries@incrowdsports.com


Ulster Rugby launch new official app with InCrowd

The new official Ulster Rugby App is now live!

As part of their digital transformation and to accompany their new InCrowd built website launched in November 2021, Ulster Rugby and InCrowd have teamed up to deliver a club first with the launch of an Official app.

With the fan very much first in mind, the new app will be the ultimate Ulster Rugby companion; alongside native, stats driven match centres, the app will deliver exclusive news, personalised content, competitions and gamification to fans and provides new sponsorship opportunities.

Another exciting step for Ulster Rugby and InCrowd; keep an eye out for new features in the future as the team continue to develop the Ulster Rugby experience, #ForEveryFan…

Find out more HERE


Rugby League World Cup Agency Roster Announced

Activity is starting to ramp up for the Rugby League World Cup 2021!

Ahead of the competition kicking off in October, RLWC21 has announced an incredible roster of individuals and business partners to deliver a truly memorable tournament for fans of Rugby League, old and new.

InCrowd are supporting the RLWC21 takeover of the The Rugby Football League’s official #OurLeague app for the build up to and duration of the tournament.

RLWC21 will be able to immediately connect with the 210K+ Our League members via InCrowd’s intelligent, data powered marketing technology and introduce new fans to the sport through exciting new activations. The Our League app will become a second screen companion to the tournament with sophisticated match centres, polls, exclusive news and personalised content bringing fans even closer to the event.

In addition audience driven, content and personalisation tools will offer brand partners new, exciting and hyper targeted sponsorship opportunities to drive ROI.

Find out more HERE


Fijian Drua partner with InCrowd Sports

The Fijian Drua, the newest franchise in Super Rugby Pacific have appointed InCrowd Sports to lead its fan and digital strategy, starting with the launch of a new website – drua.rugby. 

The Fijian Drua, who will be playing home fixtures across Fiji and Australia in their first season, have been established to deliver a sustainable route for Fijian talent to play professional rugby, whilst also showcasing Fiji’s exciting style of play in the southern hemisphere’s biggest competition.

Key to the Fijian Drua’s growth strategy will be engaging the significant audience with interest in Fijian Rugby, so the club has appointed leading data, technology and sports marketing specialists InCrowd, who are helping build a digital ecosystem from the ground up to deliver personalised experiences and engaging content for fans in Fiji and around the world.

InCrowd has a proven track record of producing industry-leading fan technology, data solutions and professional services for a portfolio of clients that include URC (formerly PRO14 Rugby), Premiership Rugby, Euroleague Basketball, Formula 1, ECB, Rugby Football League and a number of Premier League and Championship football clubs.

In Australia and New Zealand, InCrowd currently delivers technology across 33 venues including the SCG, Stadium Australia and CommBank Stadium, as well as working with organisations such as Golf Australia and Netball Australia.

During the 2022 Super Rugby season, drua.rugby will have real time updates during match days, as well as latest news, statistical graphics, fan voting, competitions, player profiles, video galleries, interviews and other exclusive content.

The website has been built upon InCrowd’s digital experience platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan engagement tools, audience insights and tools that enable personalised content delivery and communications based on 1st party data.

As part of the partnership, InCrowd will support the Fijian Drua as they generate and collect more fan data, helping the club with its commercial strategy as well as personalising fan communications across multiple new channels as they are launched. Fijian Drua CEO, Brian Thorburn, said:

“We’re committed to offering our fans, supporters and stakeholders an outstanding digital experience when they engage with us online and DRUA.RUGBY is obviously the most critical component of this objective. We may be a brand new team but one with very strong roots. And even before running out for our first game, we have a strong global following and premium brand associations with major global players including Swire Shipping, New Balance, Fiji Airways, ANZ and Vodafone. Our partnership with InCrowd will further strengthen our engagement with our audiences at home and wherever they are overseas, with content and interactivity which will be unique to the Drua.”

InCrowd Head of Partnerships APAC Seb Lear, said:

“This is an incredibly exciting project which we are honoured to be part of. In a broader context, this is a game changer in the global rugby landscape by helping Fiji create a sustainable talent pathway and a commercial strategy that keeps the incredible Fijian talent in the Pacific. It’s been a pleasure to work with the Fijian Drua team over the last few months to begin to deliver great digital experiences for the passionate fans of Fijian Rugby. This fan first approach is a value at InCrowd’s core, with the foundation of the business built on helping sports organisations create direct relationships with their fans to drive commercial value, something that has been even more critical for every sport to focus on over the last 2 years.”

The Fijian Drua will play their first ever Super Rugby Pacific match against the NSW Waratahs at CommBank Stadium in Parramatta, Western Sydney on Friday 18 February.

Interview: Dan Lipman – “Changing the industry…”

Chief Commercial Officer, Dan Lipman, talks to iSportConnect’s Ben Page about how InCrowd is helping sports clients to utilise data to drive change across their digital ecosystem and maximise ROI.

They discuss the impact of data powered personalisation and innovative new technology that is enabling rights holders to transform how they connect and communicate with their fans.

Read the full interview here

New Ulster Rugby website goes live

The new Ulster Rugby website is live!

We are delighted to announce that the new Ulster Rugby website is live!

A great team to work with, this is a club with huge aspirations for their digital platforms and the delivery of incredible experiences for their fans.

The launch of the website is the next big step in their digital transformation journey and we’re very happy to continue to work together to deliver great things in the future!

Read more about the project and take a look around the new site – just follow the link: Ulster.Rugby