Announcement – Fijian Drua and InCrowd

The Swire Shipping Fijian Drua and InCrowd launch new website and extend managed services collaboration through 2024 season.

This latest update includes the addition of a selection of brand new features to the Drua website to drive even better experiences for Drua fans whilst complimenting and creating more cohesion with marketing delivery from InCrowd’s managed services team.

The new look, mobile friendly website is powered by InCrowd’s Content Management System (CMS) and is fully integrated with live sports data feeds from RugbyViz. This latest update brings real-time scores, player stats, breaking news, polls and a live blog directly to Fijian Drua fans. For the Drua digital team, forms and personalisation tools drive the capture data and more specific targeting of content. The new website also gives prominence to the Fijiana Drua, the current Super W champions, highlighting women’s fixtures, results and player profiles. 

With the 2024 Super Rugby Season now up and running, InCrowd are also excited to extend their collaboration with Drua across the planning and delivery of email marketing services which has so far seen an increase of 3.8% click through rate vs 2023. InCrowd’s Digital and Data Services team have also helped the Drua elevate their usage of the polls tool to spotlight leading commercial partner activations such as the ANZ form based predictor and TUIVT Fan Player Of The Match, which has led to a growth of 16% in their marketable database over the first month of the new season, of which 25% is now made up of international fans.

“We are really excited to take our digital transformation to the next level by launching the new Drua website alongside our continued collaboration with InCrowd across our marketing services.”, says Fijian Drua’s Head of Commercial and Marketing, Shane Hussein.”

“We maintain a shared focus on delivering the very best experiences for our fans, enabled by InCrowd’s deep understanding of how unique the club and its fanbase are. The team is fully invested in our success both on and off the pitch and we are looking forward to continuing our great work together.”

“To work with the Drua and see the club and fanbase grow so quickly over the last few years has been incredible” says InCrowd’s AU/NZ Head Of Partnerships Jack Eggleston. “The atmosphere at home games is truly special. We are excited to continue helping Drua carry that feeling through to their digital platforms, enabling the club to better connect with their fans and create equally great experiences for both local and international members of the Fijian Drua vuvale.”

About The Swire Shipping Fijian Drua

The Swire Shipping Fijian Drua, Fiji’s very own Super Rugby franchise continue to make waves in the one of the world’s toughest professional club rugby competitions. The dream to have a Fijian Club in Super Rugby was born 25 years ago, and finally became a reality in February 2022. The club may be relatively new, but with very strong roots. Fijian Rugby itself is 108 years old, and Fijian teams and players have established themselves among the world’s best.

The Fijian Drua identity and brand is unique and pays homage to the origins of the franchise name. The brand identity features the stylised version of the iconic drua, the renowned and powerful traditional Fijian sea vessel transporting warriors across the world’s mightiest ocean. Strong and extremely fast, it ruled the South Seas. It is befitting as a name and an identity for a franchise featuring players who are warriors on the rugby field, playing fast, powerful and fearless rugby.

The Fijian Drua franchise is made up of some of the region’s best rugby players, including Olympic Gold Medalists, international ‘Flying Fijians’, seasoned veterans and up and coming stars. At the helm, we have world class coaches and staff, led by Head Coach Mick Byrne. Every member of the Fijian Drua vuvale (family) is committed to sharing the joy of rugby with typical Fijian flair, both on and off the field.

Announcement – CEV and InCrowd

The European Volleyball Confederation select InCrowd to advise and deliver on new data marketing strategy and implementation.

After a successful period of consultation and collaboration on a new digital and data transformation strategy, The European Volleyball Confederation (CEV) implemented InCrowd’s Fan Data Platform in October 2023 in order to source and collate a broader range of owned and third party data sources, resulting in a significant growth  in their marketable email audience. 

To achieve this, the InCrowd and CEV team produced a comprehensive data collection strategy that examined all digital touchpoints before identifying five key data capture points that would help supply and maintain the required data density needed for CEV to operate more successfully across Europe. 

One key data point was location, with a lead objective for the CEV being the ability to market their streaming platform effectively whilst adhering to TV partnership deals in certain regions. CEV are now able to capture, optimise and utilise location data in a centralised platform with location known for 96% of their total database. With more information held in the database, the CEV were able to launch an OTT reactivation campaign, targeting a segmented audience of unsubscribed users that generated a conversion rate of 22%.

“Fan engagement has been identified as a major priority to grow our sport and for this to happen, we do need to know our fans better, and have a clearer understanding of what they expect from us and what they would like us to deliver.” says CEV president Aleksandar Boričić.

 “Our partnership with InCrowd is of the utmost importance to pursue such a strategic goal and we look forward to continuing working together to bring fans closer to the sport and to the organisation, delivering experiences that they will enjoy and remember forever.”

InCrowd’s director of Digital and Data Services, Abby Cockayne says “We are delighted to be working alongside the CEV team to take their fan engagement to the next level, with data as the catalyst for this. Utilising InCrowd’s suite of data powered technology and supporting marketing strategy services marks the start of an innovative and collaborative relationship to create a truly connected environment and positive experiences for fans.”

About The European Volleyball Confederation

The European Volleyball Confederation (CEV) is the institution responsible for governing 56 National Federations throughout Europe and is recognised as such by the Fédération Internationale de Volleyball (FIVB).

The CEV’s primary goal is to promote Volleyball, Beach Volleyball and Snow Volleyball and to raise the status of our sport to a higher level. Whether the game is played indoors, on sand or on snow, Volleyball connects and brings people together – from children playing in their free time up to professional, elite athletes.

The CEV cultivates a strong sense of togetherness with all stakeholders, the Member National Federations, their national leagues, clubs, players, organisers, and other partners of European Volleyball, from grassroots level to the top events.

Announcement – Arsenal FC and InCrowd

Arsenal to work with InCrowd to deepen connection with supporters 

Arsenal will work with digital transformation company, InCrowd, to implement a range of products designed to deepen connections with supporters around the world. 

InCrowd will introduce a combination of data and supporter activation technology to Arsenal’s existing supporter engagement capabilities. 

This includes InCrowd’s Fan Data Platform (FDP), which will enable Arsenal to better segment its supporter audiences and deliver them better-targeted and more relevant content, activations, and messaging.  

Arsenal will also implement InCrowd’s Single Sign On product across their digital channels, creating a much more streamlined experience for supporters, and enabling them to develop richer profiles to deepen their connection with the club. 

“Everything we do at Arsenal has the supporter at its heart”. says Arsenal’s Chief Commercial Officer, Juliet Slot. “They are the key to our success, and guide our activity across the whole club. I’m delighted to work with InCrowd on introducing new technology and techniques that will help us deepen the connection we have with our supporters around the world, and how we can use that to better serve them.” 

The progressive introduction of this new digital ecosystem will fundamentally change and enhance how and when Arsenal supporters interact with the club. It will drive increased frequency and longevity of interactions and ultimately deliver new, high value moments for supporters whilst unlocking even higher value commercial opportunities for Arsenal FC.

InCrowd CEO, Aidan Cooney says; “The selection of several leading InCrowd products marks the start of an innovative and collaborative initiative to create a truly connected digital environment. This will become the absolute pinnacle of audience experiences and InCrowd is proud to assist Arsenal FC’s bold and forward thinking team in bringing this vision to life.”

InCrowd announce Stepathlon partnership

InCrowd is pleased to announce a new partnership with mass participation and wellness experts Stepathlon.

InCrowd will be helping the team to drive forward their “movement for movement” initiative to improve physical and mental health with maximum inclusivity, a mission that has already engaged fans from some of the world’s largest sports organisations.

Stepathlon will be utilising InCrowd’s Content Management System and Fan Data Platform alongside their soon to launch upgraded fan and community engagement app to deliver targeted and relevant content to the right audience, at the right time.

It’s so great to be working in partnership with  InCrowd; the passion and world class expertise the team always bring is both hugely reassuring and exciting.

Nick Rusling, Managing Director

InCrowd shortlisted for Sports Technology Award

InCrowd is thrilled to be shortlisted for Partnership Of The Year at the #STA2023 awards with Crystal Palace Football Club.

This recognition honours a hugely successful year working with the brilliant team at CPFC, helping to deliver fully connected, data-led digital experiences for fans and new exciting commercial opportunities for the club and its brand partners.

Together, CPFC and InCrowd have delivered a suite of new fan-facing digital channels, managed by a central Digital Experience Platform and underpinned by a connected Fan Data Platform, enabling CPFC to create an unrivalled digital experience with personalised experiences for fans, and driving commercial growth. Results include:

  • Record membership revenue
  • Record subscription revenue 
  • Record hospitality enquiries and conversion 
  • Record online retail revenue
  • Enhanced commercial partnerships including significant digital inventory 

“It has been apparent from day one that InCrowd approaches our relationship as a true partnership, and are committed to helping us solve business challenges and drive commercial growth.”

James Woodroof, Chief Marketing & Communications Officer, Crystal Palace FC

Gymnastics Australia appoints InCrowd

Gymnastics Australia, the national governing body for gymnastics within Australia and the 8 State & Territory Associations have agreed an exciting partnership with InCrowd to launch new digital platforms at the end of this year.

Established in 1949, Gymnastics Australia’s mission is to promote, develop and grow gymnastics for the enjoyment of all, and a key part of this strategy is to enhance the digital experience for its new and existing audiences. Having undergone brand and data transformations in the last couple of years, Gymnastics Australia’s focus has turned to the website platforms and how the online experience can be improved to drive better value for the organisation and its members.

InCrowd has a proven track record of producing industry-leading fan technology, data driven solutions and professional services for it’s portfolio of clients that includes UEFA, Major League Soccer, United Rugby Championship (URC), Premiership Rugby, EuroLeague Basketball, Formula 1, ECB, Rugby Football League, World Snooker and a number of Premier League and Championship football clubs.

In Australia and New Zealand, InCrowd is currently working with organisations such as the AFL, Fijian Drua Rugby and Golf Australia, and delivers in-stadia LED display technology across 41 venues including the SCG, GMHBA Stadium, Stadium Australia and CommBank Stadium.

The new websites will be built upon InCrowd’s Digital Experience Platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan activations, reporting & insights and audience targeting tools that enable personalised content delivery and communications based on 1st party data.

InCrowd’s Head of Partnerships AU & NZ Seb Lear said “the sport of Gymnastics in Australia is heading into an incredible period.. With the Commonwealth Games coming to Victoria in 2026, and the Brisbane Olympics in 2032, InCrowd is extremely excited to support Gymnastics Australia and the State & Territory associations in capitalising on these milestone events. By delivering best in class digital platforms that engage new and existing audiences,

InCrowd believes that these fan-first developments by Gymnastics Australia will enable the sport to continue to grow and thrive for years to come.”

Alexandra Ash, Chief Executive Officer at Gymnastics Australia added “We’re thrilled to partner with InCrowd, an organisation which constantly pushes the boundaries in providing a unique digital experience for sports fans around the world. ”

“This is a significant and welcome partnership for Gymnastics in Australia as we enter what is an exciting decade of sport in this country. We look forward to working with Seb and the entire InCrowd team to engage further with our members and supporters.”

“Changing the game”: WEURO22 Content

InCrowd’s Women’s Football Content Lead Helma von Zadow and Content Team Lead Sam Adams reflect back on the highly collaborative effort from both the InCrowd and UEFA teams, creating a content strategy that smashed through objectives, welcomed new audiences and helped to usher in a new era for women’s football.

“Having some of these experiences… it doesn’t feel like work. We are creating content for sport which is something we are all truly passionate about. We love what we do.” Helma von Zadow (Women’s Football Content Lead)

Norwich City FC & InCrowd launch new official app

Another really exciting day for InCrowd!

The new Norwich City Football Club app is the “one stop shop” for all things Canaries, right there in the pocket of the NCFC fans.

Fans now have easy and instant access to all the latest news, live match updates, online shop, games and much more.

With new rich push notifications, fans will never miss an update, and be the first to know with the apps ‘breaking news’ feature. Matchday notifications will deliver fans line-ups, goals, stats, half time and full-time results.

Fans will also be given there say, with the delivery of a new player of the match featured poll.

With easy access to Canaries TV, users can also watch and listen to available content through the app on your mobile.

Next on the agenda, the team will work together to increase the app’s functionality and user experience, whilst working towards an advanced mobile ticketing feature to allow fans to keep all matchday tickets in one place.

Download the app now to see for yourselves!

📱 Apple App Store

📱 Google Play Store

InCrowd drives big numbers for Finalissima 22

The InCrowd content team turned their attention to Finalissima 2022 last week, creating content across UEFA EURO social channels and website for the showdown between EURO 2020 winners Italy and Copa América victors Argentina.

With Messi in town, hopes for a trademark performance were high and it was no surprise that the top posts across Facebook, Instagram, Twitter and TikTok all featured Leo! Highlights include:

  • 11.5 MILLION views of Lionel Messi highlights video on Facebook; the biggest post across EURO channels this year
  • 1.9 MILLION plays and 300k likes of the Messi arrival Reel on Instagram, in collaboration with Copa América

Next, the team turn their attention to the UEFA Women’s EURO, already gathering momentum in the build up to kick off on Wednesday 6th July at Old Trafford as England take on Austria.

To find out more about InCrowd’s content services, visit or get in touch directly on

InCrowd and The ECB win Sports Technology Award

Last night InCrowd and England & Wales Cricket Board (ECB) were delighted to be named Sports Technology Partnership of the Year, at the Sports Technology Awards 2022, expertly run by The STA Group.

This was a highly competitive category, with the other shortlisted contenders all having great years. Thanks again to those at The STA Group for hosting such a special evening!

Here’s to another great year and summer ahead with The Hundred!

For the full list of winners, click here

InCrowd and the ECB now look to Summer 2022 and the plans already unfolding to make the return of The Hundred even bigger and better than 2021 – download the app now, and keep an eye out!

To find out more about InCrowd Customer Data and Fan experiences products, visit or get in touch directly on to set up a quick all