The leading ticketing solution for sport
InCrowd’s passion lies in improving the digital experience, for every fan.
For attending fans, our focus is on the delivery of seamless, stress-free venue entry, easy ticket sharing and enhanced event experiences to drive fan positivity alongside operational, commercial and data capture benefits for our clients. Our Digital Ticketing solution is:
Agnostic
Integrates with any ticketing provider and SSO platform, ensuring all tickets are displayed on brand and in a single, consistent location and ensuring you know every fan who holds a ticket.
Scalable
Easily handles high volumes of footfall and ticket sharing with proven success across 100% mobile ticketed events.
Reliable
Robust and stable, with first-class security measures as standard, advanced reporting and scalable event support.
Key features
Data capture
Digital ticketing collects general administrative information, but putting tickets behind a Single Sign-On (SSO) elevates data capture to a new level, connecting ticketing into your wider digital ecosystem to create richer fan profiles. In addition, logged-in digital ticketing means that purchaser becomes known to the rights holder, whilst tracked ticket transfers means we can also know who the original purchaser is attending with, transforming the entire audience from unknown to known. We also offer expert data advisory and implementation services to help you maxmise data capture.
Ticket transfer and bulk sharing
Benefit from advanced functionality that enables users to share large numbers of tickets to others natively in the app via a user generated share code. This enables fans, sponsors or other third parties to distribute their purchased/allocated tickets via the app, with ticket receivers simply logging in and entering the share code to claim their digital ticket(s).
Anti-tout mechanisms
To ensure ticket legitimacy and provide peace of mind, our secure system uses several layers of protection. QR code protection keeps the ticket's QR code hidden until a set time before an event, preventing early distribution. To combat unauthorised sharing, we can also use screenshot blocking and device locking, which ties the ticket to a single mobile device.
2M
Digital tickets used (2021-2024)
95%
Of tickets purchased for The World Test Championship Final (WTCF) 2025 were digital
60K
Tickets shared between users, with 30K new users added to the MCC database during the India Test Match alone
92%
Of tickets purchased for Gallagher Premiership Rugby Final 2025 were digital
The technology
Our Digital Ticketing solution is powered by our TicketCore technology, an API-first, supplier agnostic middleware that ingests feeds from multiple ticket providers and transforms them into a standard format, which is then made available to frontend app developers via a standard set of APIs to build directly into frontend applications.
We can also offer design and development services for a native mobile ticket wallet, added to InCrowd-built or third party apps and utilising the live API of data from any ticket provider. We also have a wealth of experience of working with and integrating third party SDKs across ticketing and beyond.
Ticketing & access integration partners
Success stories
Content
Digital Platforms
Data
Inventory
Cross-channel, personalised experiences
At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.
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Data
Boundary-breaking success in digital ticketing
Working with cricket powerhouses ICC, MCC, ECB and multiple third party providers to facilitate a seamless digital ticketing solution for The World Test Championship Final.
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