We are extending a huge welcome to Siân Kelly, who joins our Consultancy Team after three successful years with The Sports Consultancy. Siân brings a broad commercial perspective shaped by work with several high profile sports organisations. In addition, Siân co-founded Emerging Sports Professionals, a 500+ member network supporting the next generation of industry talent.
Get to know Siân
Role at InCrowd
Advise clients on how digital and data can unlock growth, enhance fan engagement, and support partnership ROI.
Sports Hero
Billie Jean King
Favourite career moment
Delivering a large strategy conference to feed into a new five year strategy for the Abu Dhabi Sports Council. It was a great opportunity to present the new strategic priorities, and run interactive sessions with key stakeholders to feed into the strategy.
Favourite fan moment
Watching Ben Stokes' incredible comeback in 2019 to keep the Ashes alive - I was actually at Edgbaston watching a t20, but everyone was huddled around concourse screens in silence, before absolutely erupting as he hit the winning runs.
What excites you most about the Sports Industry right now?
It has been amazing to see the buzz around the RWC 2025, especially having worked with the RFU and World Rugby to report on its legacy initiatives. I hope to see the same energy and successful commercialisation of the Women's T20 Cricket World Cup next year, which will be a great opportunity to bring women's cricket further into the mainstream in the UK
Siân join us in our London HQ, in Paddington - get in touch if you'd like to set up an introductory call!
