
The Gallagher Premiership Rugby Final on Saturday was everything you would want in a championship game; blazing sunshine, an electric atmosphere and a closely fought battle on the pitch, with InCrowd client Bath Rugby emerging victorious.
An added highlight for InCrowd was looking around The Allianz Stadium, Twickenham knowing that our Managed Marketing Team played a pivotal role in driving the sell out crowd and that 90% of fans in attendance had come through the gates using InCrowd's digital ticketing solution.
We're now approaching the close of another amazing season working with Premiership Rugby across their digital ecosystem, and we're excited to share a few stand out achievements for 24/25:
📈 x6 ROI generated to date for 24/25 season across all digital channels run by InCrowd's Managed Marketing Team, up from 3x ROI in 23/24
🤝 40% growth in commercial partner content impressions on app and web, driven by advanced segmentation strategies
✉️ 25% Year-on-year increase in new marketable users for the 24/25 season
🎟️ Total sell out of final tickets before finalists were even confirmed...
📲 90% of all tickets to the 2025 Gallagher Premiership Rugby Final were digital, via InCrowd's mobile ticketing solution