InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.

Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.

Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.

Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, alongside a new digital ticketing app in 2024 for seamless ticket purchase and match-day entry and experiences.